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10 Writing Tips for Web Designers

Business, Marketing, Web Design | Feb 13, 2009

Writing for the web is a skill set of its own. Website text, or “copy”, needs to be written in a different tone for the web than a brochure. It needs to be built around the target keywords for the site and be written for a lower literacy audience.

Most web designers have a leg up on traditional freelance writers since they have their pulse on what the search engines like and don’t like to see on a site.

While practice is the best teacher, these 10 tips should get you on your way to providing an extra service for your customers that they will appreciate and you will find very rewarding.

 

Tip #1:  Do Not Copy the Print Brochure

This is the most common web writing mistake made by web designers. Brochures and print marketing materials use sales language that does not scan well on a website. Any use of sales language on a website beyond the usual “order our products here” stuff will make your users click off faster than a Guitar Hero champion can shred the final level. Ditto with puffed up marketing claims such as being “the best” or “the greatest”. Brochures are riddled with this stuff as countless marketing studies have shown that such language does work in print marketing materials.

Some clients will insist that you use their marketing materials since they are so heavily invested in them. It is your job as the web professional to explain to them that what works offline does not work online.

 

Tip #2:  Write for a Low Literacy Audience

Pfizer conducted an extensive study on web reading habits in order to ensure that they were communicating effectively with all web users. What they turned up is that 43% of web users are “low literacy” users who cannot understand a page written above a Grade 6 level. The upshot of the study was that top level pages should be written at Grade 6 level, while more in-depth pages used deeper in the site should be written at a Grade 8 level.

How do you do that? Google Docs. Under the Tools menu, select “Word Count”. This will give you a host of statistics, including Flesch-Kincaid Grade Level. That figure should be at or around 6 for your top level pages, as suggested. If it isn’t, go back and change larger words that you have used until you’ve worked it down to where it needs to be.

After you’ve tried a few exercises in whittling your language down, you’ll see that the result is clearer and more scannable than the version that you started out with. Most higher literacy web users know to drill down to the lower level pages in a site if they want more information; the only thing that you have to do is make sure that your site navigation allows for this.

 

Tip #3:  Avoid Landing Pages

There is a lot of internet noise on web writing that you have to tune out. The loudest noise comes from people who believe in “landing pages” as a proper online marketing technique. These pages do more to scare away customers than they do to attract them. While the following is a mock example, it isn’t far off what most of them look like:

Landing pages are too sale oriented, gimmicky and way too long.

If your website content can be described by any one of the above terms, you’ll want to pitch it out and start over.

 

Tip #4:  Write to a Flowchart

Most of you already do these up in the form of a sitemap. Do one with writing the content in mind; you may be surprised at how your site navigation changes. Submit your chart to the client and get clearance from them before proceeding so that they don’t feel that you are missing anything when you deliver the final copy and site to them. Keep menu items interesting and engaging for the consumer, with snappy and short headlines.

Click on the image above to download a sample flowchart.

 

Tip #5:  Do Your Research

Once you have your flow chart, creating the site copy is a matter of filling in the blanks. Do solid research on your client’s industry while writing these pages. Proper research will lead to factual copy that users will enjoy experiencing. Every sentence you write should be based on a solid fact. Think Twitter, not Great Expectations.

 

Tip #6:  Keep It Short

In general, no web page should be over 600 words or four paragraphs in length. If you need to have a larger page for any reason, consider creating a new category with a sub-menu and several lower level pages. If you must have articles in your site, create a separate blog section for them as your users are more likely to actually read them if they are done in a blog format.

 

Tip #7:  Write for Humans First

The more interesting you make your content, the more people will link to it and the better your search engine results will be. If you write for humans first and search engine bots second, you’ll end up with way more traffic.

 

Tip #8:  Keyword Optimize for Search Engines

Use keyword research tools such as Keyword Discovery from Trellian or Google Analytics to research target keyword phrases for both the entire site and each page. Make sure to place the site target keyword phrases on each page along with your page target keyword phrases. Keep it human readable and avoid repeating keyword phrases more than three times throughout the page. Don’t repeat them at all on shorter, top-level pages.

Here are some examples of good and bad keyword writing:

Note the repetition of the keyword in the bad example. As some of you know, this will make the search engines frown on your rankings, yet it is still a method that many search engine optimization writers use. Most search engine optimization experts will agree that meta-tags have almost gone the way of the dodo and on-page content optimization is far more critical. Apart from the keyword research mentioned here, the best way to optimize is to make your copy interesting and human readable. Clunky mechanical text that is obviously meant for search engines will discourage humans and their valuable clicks that the search engines track.

 

Tip #9:  Keep the Client in the Loop

Submit the copy to your client for review. Do not consider it finished until the client has had a chance to look at it.

If you don’t keep the client in the loop, you’ll be wasting a lot of time going back and doing rewrites. It isn’t possible for you to be an expert in their industry overnight and you have to accept their guidance.

Make it clear to the client that you will change anything that they like, but some items such as simpler language and keyword phrases are there for a reason.

 

Tip #10:  Hire a Pro

If you aren’t comfortable with the prospect of writing website copy or you just don’t feel that you have the time, consider hiring a professional. The best way to do this is to put out an open call on Craigslist in your area for a freelance writer. You’ll get about a million responses, but this is really the only downside. Narrow them down by asking for ‘experience with web writing’ and a portfolio that demonstrates live links of their work. While most freelance writers are professionals and experts at what they do, some do not have the awareness of web writing that you are looking for.

A good writer will cost you $50.00 to $100.00 per hour, depending on experience and how technical the writing is that you need them to do. Most writers are reticent about publishing their rates and will usually quote per project, but this puts you in the ballpark of what you should be paying.

Let your writer work directly with the client. Have them carbon copy you on all communications, but don’t funnel communications through yourself as this may lead to mistakes and delays. Simply don’t hire someone that you do not trust to communicate directly with the client.

 

Summary

Website copy should be interesting and engaging. If you’ve fallen down on some of the other points but you’ve still kept this one, your site will need only very minor changes. Keep it simple, keep it short and keep it interesting. That formula will see you through all of the website writing that you’ll ever have to do.

Do you follow these principles? Please share your comments with us…

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  • http://wpcult.com WPCult

    Thanks for this, it’s a very nice write up of how to: write. lol.

  • http://blog.insicdesigns.com/ insic

    nice read.. this will help me a lot.

    • http://www.freeseolesson.blogspot.com Sachin Sharma

      I do agree with u and this article.
      Actually i am new to this field and working as SEO, now looking to make a website for self.
      I really impressed and learnt a lot. :)

  • http://www.hg80media.com David Hallam

    Whatever the so-called copy you are suggesting might be called, it isn’t ‘writing’ in any sense that matters. Based upon what you say, it seems beyond argument that “web writing” is a truly thumping oxymoron. And by the way, “the more people that will link to it” under your Point 7 demonstrates my point rather well. First, “that’ is redundant. Second, it should be “who” not “that”.

  • http://www.graphikfood.com/ Zeb

    Very useful like tips, I forward to my network (if there is again people who don’t knows your blog!) ;-)

  • http://twitter.com/darylsws Daryl Walker-Smith

    Nice article! Will definitely come in handy, Thank You!!

  • http://www.patternhead.com Patternhead

    I think this is your most important point… “hire a pro”

  • Klara

    I don´t agree with you about always keeping it short.

    I find myself reading very long texts on the web once in a while and I don´t stop reading because it´s long. I keep scrolling because it is intresting.

    I think you should use short paragraphs and a lot och headings and make it easy for your readers to choose what to read and what to skip.

    So, your most important point is to keep it intresting I think.

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  • Luís Carmona

    “Any use of sales language on a website beyond the usual “order our products here” stuff will make your users click off faster than a Guitar Hero champion can shred the final level.”

    Brilliant :)

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  • Jon

    I disagree with points 3 and 6. Obviously, you shouldn’t design your landing page as your home page. But landing pages are all over the internet because THEY WORK. If you have a PPC ad that’s pointing to your home page, you’re losing a ridiculous amount of money.

    Secondly, the importance of the length of the content pales in comparison to the quality. If you have enough good content to fill 6 paragraphs instead of 4, of course you should do that.

    You really should have just skipped to point #10. Web designers should never, ever, ever write copy, except for their own portfolio site of course. If you go to any copywriting, SEO, etc conference, this is one of the major points that’s always made (and usually gets a good laugh as well).

    • http://www.clevercarrot.net Harris

      Hey, some web designers can write copy, too. It’s called versatility (or skill). Be sure to check for qualifications and experience.

  • prozacy

    This article succeeds in being somewhat offensive. Telling designers that they “have a leg up” on writers is ridiculous. Not all professional writers are tuned into web writing, but actually, MOST OF THEM ARE. Plus professional writers are trained to tailor copy to the target audience and medium, whether it be web or print.

    Also, writing for “a lower literacy audience” is an obnoxious phrase. Please, people, do NOT take that seriously. If your website is for kids, write in a way that kids can relate. But that does not mean dumbing it down. Likewise if you are writing for a big corporate website, write in a way that targets that audience. Again, don’t ever dumb down your writing to attract visitors that are not even approriate for your content.

    Telling us that you should write everything to target keywords and other infantile SEO strategies is also dumbing it down for us and offensive.

    Overall this post is full of cliches and sounds like the writer thinks that we are all reading at 6th grade level with hearts full of discrimination. Yeah, try talking down to people and see where that gets you. And PS, a lot of designers are not good writers, no surprise, and should either practice writing or get help from a professional writer.

  • Zena

    A lot of designers think they are good writers, i.e. they have an over-inflated view of their skills. Some are good but many have no substantial writing training. A college degree with substantial writing components (in any major) helps to train someone to be a good writer and communicator in general.
    Don’t dumb down the web as Prozacy said!

  • Peter Cotton

    This article targets the lowest common denominator of twits. Please let me know who agrees or disagrees. Agree means to concur. Disagree means to dissent. Yet I digress. Can I have my 3 minutes back?

  • http://www.chris-wallace.com Chris Wallace

    You hit on some good points. Well done.

  • http://www.kestrelid.com Ian Huet

    First off, I applaud any article that promotes better web copy. However I genuinely take exception to the idea that pages should be dumbed down, as suggested in point 2. I, myself, am no expert in the finer particulars of written English (my first language) but surely reducing the lowest denominator will only reduce the overall experience for everybody in the end.

    By way of example, I have enjoyed reading the Harry Potter books. The are written for kids, yet I have yet to read any of those books without having to reach for a dictionary a few times. I find this only adds to the already engaging and enjoyable experience by adding an educational element at the same time. Of course, the copy that appears on the homepage of a website and what appears in a book are serving a different purpose but surely stripping language back to the blandest, most common (and typically cliched) vocabulary also reduces a web sites potential user engagement. Contradicting your point 7, “Write for Humans First”.

    Though the point “Write for a Low Literacy Audience” has merit, especially if you consider that many web users speak, and read, a language different to the authors. However, my question is this, would focusing on proper grammar, structured written communication and proper punctuation not serve everyone better in both the short and long-term?

    • http://www.acu.edu.au Peter Maraini

      I do not entirely disagree with your comment. Language should tempt us and cause us to learn more. The point though is that you read Harry Potter offline where one is minded to muse and explore what they read while on the web people tend to read so they can find and take away what they will latter read at length and over time. Clear and uncomplicated language is best for this purpose perhaps.

  • http://www.pushingbuttons.net Timothy

    Good information. Good to consider.

  • http://www.bigslickdesign.com Big Slick Web Design

    I especially like the tip that points to the literacy level of your readers. While I think it somewhat depends on the niche you are in, it definitely applies to everyone.

    I also didn’t realize google docs had a tool to check the level of reading required for the document, I’m going to give that a shot.

    Thanks.

  • http://www.thisisaaronslife.com Aaron Irizarry

    Thanks for the list… I know this will help alot of web designers in their approach to writing copy for the web.

    ~ Aaron I

  • Marsca Ponee

    not sure I agree so much with any points in this post
    a lot of designers should get help with writing and bringing everything down to 6 grade level can’t be right, depends on the web site I guess
    i also think actual flowcharts and sitemaps, except for very basic ones, are not good ideas and that they just waste time
    suggest author read “getting real” by 37signals and then revisit this
    most important is quality writing to meet needs of visitors, not 6 grade level stuff
    yes, we all know that brochures do not equal web sites and require different writing because web sites are more interactive
    landing pages are important and should be sales oriented if that is what the web site is selling, don’t waste people’s time with fluff pages

  • http://desizntech.info/ Desizntech

    Great info for designers! Keep it up

  • IMer

    You’ve obviously never marketed a product or service via PPC. Landing pages work like magic and have ALWAYS returned a greater ROI.

  • http://www.createatwill.com Will McClellan

    Although it’s a good idea to keep your writing simple, I think aiming for a lower literacy could lead to a tabloid-newspaper effect. People who read blogs will become dummed down reading such simple language.

    It might make for a simpler reading experience but it won’t be improving on peoples language and reading skills or pushing new boundaries.

  • http://alanvalek.com/ Alan Valek

    Good article. If your leg’s broke you don’t try to fix it yourself or call a friend, you go to the doctor. If you need something written—hire a writer, that’s what they do and they do it very well. A writer wouldn’t try to build this website, they would call a web designer.

  • David

    While a year ago I would have agreed 150% on the landing page Diss, I have to say you are completely off on that one. It was hard for me to admit as well. I currently work for a multi million dollar a year company in Colorado, and much of the bread and butter around here comes in from these nasty landing pages. Don’t ask me how, but if written (and designed) correctly, they definitely bring it in.

    • http://www.falloutmedia.com Josh

      You couldn’t be more right David. As much as I hate landing on these pages, they work. Period.

  • Marsca Ponee

    @David Hallam
    yes, agreed, more please..

    “A good writer will cost you $50.00 to $100.00 per hour, depending on experience and how technical the writing is that you need them to do. Most writers are reticent about publishing their rates and will usually quote per project, but this puts you in the ballpark of what you should be paying.”

    ha, not even close to the rates that good writers charge that I have worked with. More like $150-$250 per hour

    i think a lot of designers get caught up with the “design” and not only are they not good writers, they actually do not always do well at designing something that visitors like, only what a designer would like, thats where designers need to be careful. yeah, great graphics and clever design, but will your visitors like or even care about that?

    “Some clients will insist that you use their marketing materials since they are so heavily invested in them. It is your job as the web professional to explain to them that what works offline does not work online.”

    ha, why don’t you tell us what works online and what doesn’t? please let us read some websites where you have written the copy so we can see for ourselves

  • http://www.logodesignguru.com logo design guru

    thanks for the advice. These are some really good tips that all web designers should follow. It seems like most people make the same mistakes, so it’s great to see them all mapped out so that no one makes them again, although it probably will happen. Thanks

  • http://www.martiusweb.net Martius

    I love the 7th tip : I always try to explain that point to alle the SEO fans who are waiting any information from google to grow in the pages like the new bible !

    I hope it will be released a lot !

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  • http://www.freelancemat.com Mat Packer

    Simple, solid advice. Good work.

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  • Shine

    A webdesigner doesn’t write text… that´s the copywriters jobb…

  • http://blog.weborglodge.com Chris

    Point number 2 is rather sad, but since the aim of a good website is that it should be written for the users (and not as a platform for the writer), the point is well taken.

  • http://www.borgetsolutions.com Content writing

    Good artical.

    Franky speaking we where tying to get a book writer to complile content for our website. Now we know who we should be approch.

    Can you guys suggest some sites where I can get content writer to compile 10-15 pages.

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  • http://budurl.com/vvbp Rahul

    I agree with most of the post except one.

    Regarding the “Landing Page” I do not agree with you. Given a well written landing page, a website can attract a lot of traffic and keep them.

  • http://www.instantshift.com/2009/02/14/how-to-increase-web-traffic-through-search-engines/ MsaNkadI

    Nice collection of tips. I found the following two the best:

    1. Keeping the client in the loop is the best thing for both yourself and the client. It will be a waste of time and effort to write and rewrite as you have mentioned. It also goes a long way in building relationships which is vital for a professional.

    2. Also, about putting keywords in your post. Its more of an art and I have seen people making there sites useless just to get on Google, but its no use because finally its all about turning readers into subscribers.

    I have a post on how to get more traffic using SEO on my blog, and I have emphasized the same point.

    MnVn

  • wiz

    I agree with the vast majority of the people here. This article was a waste of my time. Dont get me wrong, I love WDD and I enjoy reading most of the articles, but this one had me pissed off. Reading it made me feel like a 6th grader and I can honestly say I will never use any of the “advice.”

    If you could please do me a favor and let me know how you go about targeting a certain page/product without a landing page? And how much money you waste per month with PPC trying to send people to your homepage to wander around aimlessly, while you keep your fingers crossed that they see your product page, I would appreciate it.

    Also, the #9 tip is the stupidest tip ever. If anyone is dumb enough to make a site live without checking with the client to see if they approved the copy, that person deserves to be butchered. That would be like saying you should always put the car in park before turning it off. Would you ever make a site live without seeing if the client liked the mock-up? NO! So why would you think it was okay to do with the copy?

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  • http://www.isabelgilpereira.com Isabel

    really really nice tips, thank you so much! nice post, like always! Keep going!

  • http://www.falloutmedia.com Josh

    Anyone suggesting that landing pages “scare customers away” has not done their homework. There’s plenty of data to support that landing pages, when done correctly, can tremendously increase your ROI and lower your PPC rate.

    I’m a web design who works with a company that never gave landing pages much thought until recently, but once we started using landing pages in our web marketing we’ve seen a ton of benefits. I hate to criticize anyone who’s taking the time to write an article on improving web copy, but telling designers to steer clear of landing pages is a huge mistake.

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  • http://www.theconstructcreative.com Hernan Valencia

    This was so good and SHORT, that I gave it to my copy writer. Good show!

  • http://www.paulgeorge.me Paul

    Is there anything that us web designers are not supposed to do these days?

    What with having to know some amount of PHP, Javascript, MySQL, AJAX, ASP, Print design and vacuum the office carpet, are we now suggesting that we can write?

    I think I need to reconsider my career path.

  • http://www.josierodgers.com josie

    great info, nice tips… i dont agree with telling designers not to have a landing page, they have proven to be useful for many many sites.

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  • http://www.kristofcreative.com Kristof

    I agree with @Jon and @Rahul regarding #3 – more so that they shouldn’t even be included in this list.

    Landing pages are a marketing tool (and very effective one at that if done right). They are supposed to be written in a very sales oriented manner because that’s their purpose – to sell a product or capture a lead.

    My thinking is your intention was make a point that they shouldn’t be used as the only page/means to attract customers. I can understand that, but they should not be avoided.

  • http://www.stadiatech.com Gareth Plummer

    aha finally someone is saying not to use landing pages – they creep me out. Those tacky ebooks look like I’m paying to download a virus. If I wanted to buy an ebook of a website I would buy it through Lulu.

  • Michael

    Okay, okay, cut the guy some slack. Obviously when someone clicks on a ad or a search result, they have to land somewhere. Yes, it’s called a landing page. That doesn’t mean it has to be a tacky page. I suspect that a lot of “landing page” testing means finding what copy gets the most sales from the relatively few people who aren’t turned off by tacky pages. If someone ever finds out what copy appeals to the majority who don’t like tacky pages, they will become seriously wealthy.

  • http://www.papercheck.com/ Darren Shafae

    You have presented some good advice. I especially like tip number two. It is important to keep the information succinct and straightforward. Website Grader (http://website.grader.com/) gives Web designers a quick way to score the readability level. I have found it very useful. You can alter the content to reach your target audience.

    One thing you forgot to mention is to have your content edited. Proofreading of written material is the final and essential step that must be taken before a document can be considered complete. You may want to send your content to a professional editing service such as Papercheck (http://www.papercheck.com).

  • http://www.woodstreet.com Jon-Mikel Bailey

    Great points. So many people do not realize that there is definitely a difference between web copy and print copy. As a web design firm we would certainly love it if more of our clients went with #10 on this list. But #9 can be very effective as well. Again, thanks for charing this!

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  • http://www.coolwebfinds.com Shawn

    Tip #10: Hire a Pro – do you have any recommendations?

    • http://www.webdesignerdepot.com Walter

      Sorry Shawn, but I don’t want to endorse anyone publicly at this point. There’s lots of good talent out there, though… ;)

  • http://blog.bigwar.cn Frea Drik

    wow,
    very nice info for designers.

  • Cheryl

    I’d really love to see a more concrete example of #4. How exactly to you make a flowchart with writing the content in mind? How would that be different from a “normal” method of creating a flowchart? How would one expect a site navigation to change as a result of that thinking process? With the generic flowchart example provided, I’m just not grokking what you mean.

    If you have the time to clarify, thanks in advance.

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  • http://www.miamicarmeet.com marcus falden

    This article is based on such ancient internet biased that’s not even funny. Write smart not dumb-down. As Simple as that.

  • http://www.tyssendesign.com.au John Faulds

    Brochures are riddled with this stuff as countless marketing studies have shown that such language does work in print marketing materials.

    It is your job as the web professional to explain to them that what works offline does not work online.

    So there’s been countless studies into what works in print, but what do you have to back up that what works offline doensn’t necessarily work online? Yes, it is a web designer’s job to explain to the client what works and what doesn’t, but a client is going to want to have some explanation as to why or why not, and your first point seems a bit light on in that area.

  • http://www.ronmcbride.com Ron McBride

    I think the greatest challenge is how much content to put in, and is it speaking to my audience. It seems every day I work hard on the copy to speak to the people. Thanks for the info.

  • http://www.livebinders.com Barbara Tallent

    Thanks for the good article! I especially like the point about a flow chart for the copy. We all do this for the site, but when you think in terms of the flow of the copy, it is very different.

    I don’t completely agree on the landing page statement. You probably want people to hit different parts of your site based on the search terms they use. You need to consider each page that may be an entry point to your site and think of it in terms of a landing page – what is your introduction and where you take people from there.

    I have added your article to my collection of resources on writing great web copy:
    http://www.livebinders.com/play/play?id=162

  • overrated designer

    Reading the replies to the post I think the biggest question here is what you call a “landing page”. I myself wouldn’t call a 1000 mile long design-less text going downward with a “buy my e-book” or “sign up free to receive my e-book” at the bottom (after 30 seconds of scrolling. That’s a squeeze page!!!
    I think a landing page has every information, call to action imagery and fields in one screen without the need of scrolling. Maybe this is the basis of the misunderstanding? And since you can have a navigation at the top the landing page, why shouldn’t it be the “home page” since every product is trying to sell a product?

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    Thanks for the article. Very helpful. I’m a publisher myself and I always like to read articles like yours.

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  • http://blog.yellowodggdesigns.com Mark

    I get the request to put what is on their brochure on their website a lot. The points you made against that were very thought provoking. You are right print does not translate well to web. Brochures are wordy. I will consider this the next time the request is made.

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    thanks for nice tips. Keep going!

  • http://www.cleartag.com Web Design Lebanon

    Thanks for the tips but landing Pages should not be long sales letters. It can be optimized to communicate a value offer to the visitor with a clear call to action. It does not have to be too commercial or too cheesy such as the “gurus” “get rich quick” stuff.

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  • http://www.mktstmedia.com Budget Website Design

    By far, you should keep it short, however, it needs to give enough information to convey a message to your audience as well as give info to the search engines for crawling and indexing.

  • http://www.benivolent.com web design companies

    Really useful tips for web designers. And also you had mentioned for keyword optimization. Its worth. Keepup the good work.

  • David A

    The “Good Example” in Tip #8 is good?? “Renewable Energy is energy that is created without the use of fossil fuels.”

    For the sake of clarity, brevity, and just plain following your own advice, leave out “that is.” The sentence becomes, “Renewable energy is energy created without the use of fossil fuels.”

    A still better example might be, “Renewable energy is created without the use of fossil fuels.”

    What was Tip #10 again?

  • http://www.financialservicesonline.com.au/ Finance

    Great Article.

    thanks for sharing these tips.

  • http://www.completebathroombuild.com Bathroom Glasgow

    Very nice info for designers, thanks

  • http://www.kaplang.com/blog Kaplang

    great post :) you forgot do not copy other websites, this is also very annoying.

  • http://www.ronarts.com Ron Arts Web Design

    This article has some really good points and useful tips for web designers. Good stuff!!!!

  • http://www.webbydesignguru.com Webby Design Guru

    Great stuff for the designers. Well done.

  • http://ultimatecashfornotesnetwork.com Mary

    Thanks for your advise. Helps much.

  • http://www.dattapoint.com Web Design Argentina

    Tips 6 and 7 are the more important for me, the rest comes later

    thanks!

  • http://www.jaavedkhatree.com.au Jaaved

    I can totally relate to #8 – it’s something that happens when a designer learns just a little bit more about SEO and they get over-excited and start saturating their copy! If you’re not confident that you can write effective copy that uses your keywords in a blended and subtle manner, use a copy writer (quite a few online services available and for cheap too!). It’s a small price to pay but at least your copy won’t read like you’re deliberately trying to manipulate a search engine.

  • http://www.mdostudio.com m a r c o

    I don’t believe any type of real research was done when writing tip #3… Landing pages are used very successfully to convert visitors from ads as well as track them. They offer a much better platform to be able to conduct A/B testing as well as a much more targeted page for visitors looking for specific information.

    By the way, not all landing pages are created equal. There are some (the ones this article was probably referring to) that offer very little to the user as far as design / usability. However there are very nice landing pages that are well design with the user in mind. These pages offer great design and more importantly good conversion rates that are easy to track.

    http://www.facebook.com/mdostudio

  • http://vinfotech.com Web 2.0 Design

    Thanks for sharing this information… I like your information

  • http://www.wevio.com/ Web Designing Company

    Nice Article,

    It really helpful to newbies to get knowledge on the designing.

  • http://www.qhlogodesignguru.com Custom logo design company

    Very useful, such as advice, I am looking forward to my network (if your new to people who do not know your blog.

  • http://mywebdesignusability.com Chris

    Very nice! Thanks for the list.

  • Dana-Maria

    As most of the articles here, very useful. Thank you!

  • http://www.dtx.in/ DTX Studios

    Thanks for the useful tips.. Its really helpful..

  • http://www.-web-savvy-marketing.com Rebecca Gill

    As painful as it is, I do have to agree with the 6-8 grade reading level. Nothing will scare a website visitor away faster than web copy that is written for a PHD. I have designed websites and wrote a lot of web copy for an actual PHD and it does make a difference. Not only is the average website visitor not a graduate level reader, they scan pages and only partially read the text.

    My advice to clients is to focus on the “average” person and to use a mix of bullets and paragraphs. That way you will get the optimal reach for your written words.

  • http://www.logoarena.com Logo Designers Arena

    Thanks for sharing this good article. I agree to all tips, and it was useful.
    The sentence I like best is this: what works offline does not work online!

  • http://www.wevio.com copywriting wevio

    Having a eye catching website doesnt convert users to customers intead quality content lures the users to make a purchase So all priority goes to writing. I appreciate posting the above tips.

  • http://www.offenmarkt.com Megha

    Useful tips. I agree with all your suggested strategies and have bookmarked it for future use.

  • http://free-magentoextensions.com Magento Themes

    Thank you for sharing this nice post, This real boost for my website.

  • http://www.thenetimpact.com/ Web Design

    Some great tips here! Writing at a low literacy rate is important especially on technical blogs that might be read by novices trying to pick up a few tips.

  • http://www.pixelavatar.com Web Design

    Where was this article all these days? Why didn’t it reach me before?..

    Great article Man!!! I need to inform my company about the content level our website must have.. They are writing it with more technical languages.. So the language should be for Grade 6 is it. This was a surprise pack for me.

    It would be even nice if you would have included twitter writing too..

    Austin

  • http://www.cre8ivecommando.com Cre8ive Commando

    Some great tips. I also think it’s important to present content in small chunks to allow readers to scan and concentrate on the information they’re interested in.

  • http://jfeliwebdesigns.com J Feli Web Design

    This is a good read… personally I pay a pro copy writer to look at all content