Living in Vancouver, Canada, I’ve been seeing the logo of the upcoming 2010 Winter Olympic Games more and more around the city as the date draws closer.
I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years.
Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.
Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer and winter Olympic games from 1924 to 2012.
Paris – Summer 1924

Lake Placid – Winter 1932

Los Angeles – Summer 1932

Garmisch-Partenkirchen – Winter 1936

Berlin – Summer 1936

St. Moritz – Winter 1948

London – Summer 1948

Oslo – Winter 1952

Helsinki – Summer 1952

Cortina d’Ampezzo – Winter 1956

Melbourne / Stockholm – Summer 1956

Squaw Valley – Winter 1960

Rome – Summer 1960

Innsbruck – Winter 1964

Tokyo – Summer 1964

Grenoble – Winter 1968

Mexico – Summer 1968

Sapporo – Winter 1972

Munich – Summer 1972

Innsbruck – Winter 1976

Montreal – Summer 1976

Lake Placid – Winter 1980

Moscow – Summer 1980

Sarajevo – Winter 1984

Los Angeles – Summer 1984

Calgary – Winter 1988

Seoul – Summer 1988

Albertville – Winter 1992

Barcelona – Summer 1992

Lillehammer – Winter 1994

Atlanta – Summer 1996

Nagano – Winter 1998

Sydney – Summer 2000

Salt Lake City – Winter 2002

Athens – Summer 2004

Turin – Winter 2006

Beijing – Summer 2008

Vancouver – Winter 2010

London – Summer 2012

Which is your favorite logo and what do you think of the logos of the upcoming Vancouver and London games?






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That’s a nice collection, but I have to say that the London logo is quite strange.
But I am partial to the 84′ Olympiad, because it was in LA (where I’m from) and had a poster hanging in my parents house growing up.