• 2 Mar

    olympicgamesLiving in Vancouver, Canada, I’ve been seeing the logo of the upcoming 2010 Winter Olympic Games more and more around the city as the date draws closer.

    I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years.

    Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.

    Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer and winter Olympic games from 1924 to 2012.

    Paris – Summer 1924


    Lake Placid – Winter 1932



    Los Angeles – Summer 1932



    Garmisch-Partenkirchen – Winter 1936



    Berlin – Summer 1936



    St. Moritz – Winter 1948



    London – Summer 1948



    Oslo – Winter 1952



    Helsinki – Summer 1952



    Cortina d’Ampezzo – Winter 1956



    Melbourne / Stockholm – Summer 1956



    Squaw Valley – Winter 1960



    Rome – Summer 1960



    Innsbruck – Winter 1964



    Tokyo – Summer 1964



    Grenoble – Winter 1968



    Mexico – Summer 1968



    Sapporo – Winter 1972



    Munich – Summer 1972



    Innsbruck – Winter 1976



    Montreal – Summer 1976



    Lake Placid – Winter 1980



    Moscow – Summer 1980



    Sarajevo – Winter 1984



    Los Angeles – Summer 1984



    Calgary – Winter 1988



    Seoul – Summer 1988



    Albertville – Winter 1992



    Barcelona – Summer 1992



    Lillehammer – Winter 1994



    Atlanta – Summer 1996



    Nagano – Winter 1998



    Sydney – Summer 2000



    Salt Lake City – Winter 2002



    Athens – Summer 2004



    Turin – Winter 2006



    Beijing – Summer 2008



    Vancouver – Winter 2010



    London – Summer 2012

    london2012_logo

    Which is your favorite logo and what do you think of the logos of the upcoming Vancouver and London games?


  • 151 Comments »

     
    #1
    The Frosty @WPCult
    March 2nd, 2009 at 6:57 am

    That’s a nice collection, but I have to say that the London logo is quite strange.
    But I am partial to the 84′ Olympiad, because it was in LA (where I’m from) and had a poster hanging in my parents house growing up. :)

     
     
    #2
    Rizal
    March 2nd, 2009 at 7:00 am

    i lilke the athens 2004 one.
    it’s like a handdrawing.

     
     
    #3
    Michael Shelton
    March 2nd, 2009 at 7:07 am

    Cool post!

    London 2012 isn’t working for me. Pink and yellow are vibrating too much. It seems more like a kids cartoon logo than for the olympic games.

    It’s also interesting how about 5 of the more recent ones use an abstract shape of a human figure as part of the logo. So atleast London’s doesn’t copy that same overused idea.

     
    1 Reply
     
    #4
    Anonymous
    March 2nd, 2009 at 7:07 am

    London – Summer 2012
    Bad logo. It is a bad logo. Previously, logos have been better.
    All logos are good. And this (London – Summer 2012) is very bad.

     
     
    #5
    Rom@n
    March 2nd, 2009 at 7:25 am

    Good logos, in my opinion.

    old:
    Cortina d’Ampezzo – Winter 1956
    Melbourne / Stockholm – Summer 1956
    Innsbruck – Winter 1964
    Tokyo – Summer 1964
    Moscow – Summer 1980
    Calgary – Winter 1988
    Albertville – Winter 1992

    modern:
    Nagano – Winter 1998
    Athens – Summer 2004
    Turin – Winter 2006

    With greetings from Russia :) )))

     
     
    #6
    Dean
    March 2nd, 2009 at 8:31 am

    I do not like London’s 2012 Olympics logo.
    I do not like it with a mouse.
    I do not like it in a house.
    I do not like it on a train.
    I do not like it in the rain.
    I do not like it Sam I Am.
    I do not like London’s 2012 Olympics logo.

     
    1 Reply
     
    #7
    jeremy
    March 2nd, 2009 at 8:53 am

    Vancouver… the fatty olympics

     
    1 Reply
     
    #8
    insic
    March 2nd, 2009 at 8:56 am

    London 2012? I dont like it maybe because Im not a logo expert. lol Its just my own opinion anyway. Im sure it is intended to look like it. lol

     
     
    #9
    Elizabeth
    March 2nd, 2009 at 9:45 am

    Atlanta, Calgary and Munich are nice logos. But London 2012 is the ugliest thing I’ve ever seen in my life!

     
     
    #10
    Jack
    March 2nd, 2009 at 10:00 am

    I don’t like London’s either, I didn’t really understand why the committee picked up that ugly and meaningless design. My favourite one is Beijing 2008.

     
     
    #11
    Sinan
    March 2nd, 2009 at 10:19 am

    found sth funny about that london logo:

    http://www.geordiesport.com/images/london2012_logo.jpg

     
     
    #12
    David Perel
    March 2nd, 2009 at 10:47 am

    I don’t like a single on of these logos. To me none of them are particularly timeless. In fact I would say that it is in the DNA of the Olympics to have bad logos!

    Great post though!

     
     
    #13
    iorgos
    March 2nd, 2009 at 10:55 am

    Barcelona and Athens are the best

     
    1 Reply
     
    #14
    Fred Soler
    March 2nd, 2009 at 11:13 am

    Love Turino 2006, nice one.
    But hate Berlin 1936…

     
     
    #15
    Fitz
    March 2nd, 2009 at 11:17 am

    I like Montreal – Summer 1976 logo because it is simple and it creates an “M” for Montreal. Well I think it creates an abstract M it might not be what it is!

    I think the London 2012 is better than Vancouver 2010 logo.

    The London 2012 logo must have been chosen to stir opinions and get people talking about it. It certainly has done that!

     
     
    #16
    John Oliver
    March 2nd, 2009 at 11:40 am

    I’m British and a designer, and I’m ashamed of the 2012 Olympic Logo. It’s simply awful.

     
    1 Reply
     
    #17
    Sochi2014
    March 2nd, 2009 at 11:50 am
     
     
    #18
    ODWGOOG
    March 2nd, 2009 at 12:05 pm

    Berlin 36, Oslo 52, Munich 72, Moscow 80 & Athens 2004 are saying something about nation branding too in same time

     
     
    #19
    Sérgio Soares
    March 2nd, 2009 at 12:09 pm

    Good collection and a nice research of that!
    Very good blog here at depot
    Thanks

     
     
    #20
    WilhelmR
    March 2nd, 2009 at 12:17 pm

    My Favorites:
    Helsinki – Summer 1952
    Calgary – Winter 1988

    And one of the future ones: Chicago 2016 <3

    http://en.wikipedia.org/wiki/Chicago_2016

     
    1 Reply
     
    #21
    chris
    March 2nd, 2009 at 12:30 pm

    great collection
    mexico and montreal are the best
    didnt like 2012 london

     
     
    #22
    Morten
    March 2nd, 2009 at 12:31 pm

    The upcoming London one was kinda 80’s. It gave that “Yo MTV raps” vibe. Mexico was pretty interesting…. but not pretty.

     
     
    #23
    Jeroen Marechal
    March 2nd, 2009 at 1:32 pm

    Nice collection!

    I like the Moscow one the best… the London and Vancouver ones are strange and in my opinion not quite nice logo’s.

     
     
    #24
    Sean
    March 2nd, 2009 at 2:07 pm

    London 2012 – WTF, that is ugly and stupid looking. My fav’s are Nagano ‘98 and Calgary ‘88

     
     
    #25
    Zulficar
    March 2nd, 2009 at 2:19 pm

    Woooow ….. nostalgic collection

     
     
    #26
    mkjones
    March 2nd, 2009 at 2:21 pm

    The 2012 logo is a joke and an embarrassment to our nation.

    I love the Munich one. Shame those games were marred with violence.

     
     
    #27
    Johannes
    March 2nd, 2009 at 3:38 pm

    Almost every logo looks terrible! I guess the logo for 2012 made with MS-Paint.

     
     
    #28
    amanda
    March 2nd, 2009 at 5:07 pm

    London 2012 looks like a logo for a youth retreat in the early 90’s.

    My favorite is Nagano – Winter 1998

     
     
    #29
    Dennis Williams
    March 2nd, 2009 at 5:28 pm

    I think people need to realise that the London 2012 logo is designed to work as a piece of motion artwork as well as a static piece of artwork. Appearing bold, energised and free the logo encompasses many themes relating to the spirit and ambitions of the Olympics & London. I think that this logo has also been developed to take into account the changes in user interaction and technology by 2012, in particular the development of mobile visual technology.

    Check out how the brand comes alive. How many of the other logos / brand could you do this with…

    http://www.youtube.com/watch?v=bQ85HkWwYCw

    By 2012 you’ll all be loving it.

     
    3 Replies
     
    #30
    Brito
    March 2nd, 2009 at 6:12 pm

    Pity London 2012 is the worse by far.

     
     
    #31
    Matt
    March 2nd, 2009 at 7:54 pm

    I agree with pretty much everybody, the London 2012 logo is awful, hurts my eyes to look at it!

    I’d say my favorite is the Turin 2006 logo.

     
     
    #32
    Mike
    March 2nd, 2009 at 9:09 pm

    The upcoming Vancouver logo is fantastic – love it! London on the flipside is terrible, don’t understand it, doesn’t connect with me and hurts my eyes.

    The ‘32 LA logo is sooo American, Berlin ‘36 is tragic given its background, Helsinki ‘52 is innovative as can be especially for its time, and I’m loving Innsbruck for the proximity to my hometown. Cheers!

     
     
    #33
    Alex Kink
    March 2nd, 2009 at 9:16 pm

    I like the Lillehammer – Winter 1994, probably because its the first Olympics that I followed. Athens is also great in my opinion.

    I thought the London one was a joke but apparently its the real deal – Wow! :D

     
     
    #34
    Marie
    March 2nd, 2009 at 9:19 pm

    Living in Vancouver and actually know the meaning behind to Vancouver logo, i like it. It’s a bit too colorful and the composition are simple enough. My favourite of all it’s the Turino’s logo. It still looks very modern even though it’s designed at least 5 years ago?

     
     
    #35
    Tom Ross
    March 2nd, 2009 at 9:20 pm

    I actually don’t like hardly any of these. It’s a great idea for a list, and really interesting to look through, but most of these just aren’t my style.

     
     
    #36
    pk5
    March 2nd, 2009 at 10:21 pm

    Calgary is the best :)

    i don’t like vancouver logo..

     
     
    #37
    Lee Gough
    March 2nd, 2009 at 10:33 pm

    nice logos, i like turin the best i think London is a big let down. it dosnt seem to represent anything and the colour is way off the scale

     
     
    #38
    Sarah
    March 2nd, 2009 at 11:08 pm

    Great post! I’m very partial to the Mexico 1968 logo. I think it really set the tone of design for that era, into the 70s. Even now you can see similar typography put on “vintage” style tees.

    And as for the London 2012 logo– does it remind anyone else a bit of the Saved by the Bell opening graphics (http://www.youtube.com/watch?v=kHKvruzbWl4)? Maybe it’s just me.

     
     
    #39
    Matt Ward
    March 2nd, 2009 at 11:39 pm

    Calgary ‘88 for sure. I really like the monochromatic palette, and the way that the logo uses reuses the classic Olympic rings in such a way that actually recalls the Canadian maple leaf without actually making it a maple leaf. I think that this last point is important because, while it’s nice to have a logo that alludes to or suggests the host country, the iconography shouldn’t be TOO strong, since it IS an global event.

    The Vancouver 1010 logo does a nice job of this too, by using the stylized inuksuk, which is or course reminiscent of the native Inuit.

     
     
    #40
    Courtney
    March 3rd, 2009 at 2:30 am

    Nagano and Athens are the best for sure. In my opinion at least.

     
     
    #41
    FUNKist
    March 3rd, 2009 at 2:42 am

    I may not know the best, but I certainly know the worst…LONDON 2012…what a shame.

     
     
    #42
    Sarah
    March 3rd, 2009 at 3:38 am

    I like Calgary ‘88, but I’m a Calgarian, so it’s not fair. I like Naganos the best. I’m just reading about the controversy surrounding Vancouver, but I think a few priorities were missed in the planning of the games.

     
     
    #43
    Vilson Martins Filho
    March 3rd, 2009 at 4:28 am

    Great research!

    Best:

    Tokyo;
    Moskow;
    Athens.

    I’ve posted in my blog a website that you can find a series of posters from almost all olympic games.

    Please fell free to read:
    http://www.designcotidiano.com.br/2009/01/the-olymperials-posters-online-de-todas-as-olimpiadas/

     
     
    #44
    Kitty
    March 3rd, 2009 at 5:31 am

    I really like Turin 2006. It has a winterfeel to it, it is futuristic or the font used is great.

    Vancouver is a bit funny but the colors seem very traditional-olympics, so it’s ok.

    The London one is horrible, the colors are way too extreme and I’m reading “ZOR” out of it what is weird. Also doesn’t like the font.

    I liked the Calgary one and the Rome one too, the best summer game one seems Athens, it reminds me of a holiday add.

    The Munich one fits very nicely to the time it was used – slightly trippy 70’s ;)

     
     
    #45
    Michael
    March 3rd, 2009 at 6:38 am

    You know, ‘96 Atlanta would be very nice if they would have lost that awful green box in the background. The torch shape that is created is quite nifty, but right now that box just closes everything up. Bummer, could have been really nice (in my opinion).

     
     
    #46
    Alvaro
    March 3rd, 2009 at 7:15 am

    seems nobody likes London 2012… either do I

     
     
    #47
    Linda
    March 3rd, 2009 at 8:00 am

    The new London logo is simply ugly. What else is there to say..

     
     
    #48
    Timothy
    March 3rd, 2009 at 8:05 am

    The 1924 one is the best

     
     
    #49
    Davin Greenwell
    March 3rd, 2009 at 9:47 am

    Torino 2006 is neat but not really relevant geographically or subject wise. Innsbruck had two olympics and featured two boringly similar logos. Albertville 1992 had a nice clean logo but the two swipes underneath kind of ruined it for me. Not cause it’s Canada, but because it’s really really, well designed – my favorite is the Calgary 1988 logo for combining the circles in a new way to make a leaf AND a snowflake at the same time. This logo nailed it in more ways than any of the other logos and it looks great. I could go on.

    And I have to agree with everyone that said the London 2012 logo looks bad. It’s like they’re doing it on purpose, trying deliberately to be misunderstood, like a hipster in a private school.

     
     
    #50
    Jason
    March 3rd, 2009 at 11:53 am

    Its amazing how many people dislike the London Olympics (2012 version). I too find it quite disgusting both in shape and colour. Maybe in another 100 years people will start to appreciate it. But I doubt it!

     
     
    #51
    Steve
    March 3rd, 2009 at 12:28 pm

    I don’t mind the London logo, in fact I quite like the way it breaks away from the mould of the drab abstract person throwing/running/jumping we’ve seen it all before type logo, as for the others:

    Montreal
    Looks like someone giving the finger :)

    Los Angeles
    Replace with Olympic text with xyz US airline company name.

    Turin
    Looks like any generic IT company logo.

    My favourites are:

    Atlanta
    Really nice but wish they had picked a better colour palette.

    Salt Lake City
    Great mix of the torch and snowflake.

     
     
    #52
    DKumar M.
    March 3rd, 2009 at 3:37 pm

    Nice Round-up walter… I kinda like the London – Summer 2012 logo as it’s totally different and attracting attention.

    DKumar M.

     
     
    #53
    excopete
    March 3rd, 2009 at 3:55 pm

    Barcelona!

     
     
    #54
    Monoroot
    March 3rd, 2009 at 5:23 pm

    With regards to the London 2012 logo, I personally hated it when I first saw it. As a British designer, the logo initially made me cringe with embarrassment, especially as it was created by the influential Wolff Olins.

    Now that two years have passed since the logo was revealed to a shocked public, I’ve got to say I really like it now and it’s vibrancy is infectious. I’d even be bold enough to say it’s light years ahead of all the other logos above.

    Memorable? Yes.
    For the wrong reasons? Hmm, maybe. Art is subjective.
    Dull? Far from it!

    The only other logos that come close to London 2012 are, in my opinion:

    Mexico – Summer 1968
    Munich – Summer 1972

     
     
    #55
    Andreas
    March 3rd, 2009 at 5:39 pm

    I like the atlanta logo from ‘96, although the colors are not good I think, and the font could be better

     
     
    #56
    Drew
    March 3rd, 2009 at 6:44 pm

    Great post.

    I really like the Torino 2006 logo. Super clean sans font and simple crisp image.

    I agree with the rest of the posters, 2012 London UGLY!!

    I also love the upcoming Chicago logo:

    http://en.wikipedia.org/wiki/Chicago_2016

     
     
    #57
    Don
    March 3rd, 2009 at 8:21 pm

    Rome 1960 is kind of scary……

     
    2 Replies
     
    #58
    ImNikos
    March 3rd, 2009 at 10:08 pm

    I am the 30th guy that I will say that London’s logo sucks.. It was well known that they don’t have taste but this is unacceptable.. :) I think that after Barcelona’s Olympics, all the countries had interesting logos.. Do they have time to change London’s logo?

     
     
    #59
    Manuel F. Graf
    March 3rd, 2009 at 11:46 pm

    I like the one of 2006 in Turin. Great type. Rounded, modern. simply cool. SOme of them are… really… mediocre. ;)
    Somehow i cannot believe somebody approved these.

     
     
    #60
    Jesse Couch
    March 4th, 2009 at 1:19 am

    Going to have to say that Olympic logos are NOTORIOUS for bad design, as they are almost always “design by committee.” They didn’t really start to approach decent logo design (see: Saul Bass and his contemporaries) until the 1990’s when they had a string of halfway decent ones. These include Albertville, Lillehammer, Salt Lake, Athens, Turin and Beijing. Unfortunately, the Vancouver logo and the HORRENDOUS London logo are signs of (frightening) things to come. The tradition continues!!

     
     
    #61
    Lawrence
    March 4th, 2009 at 6:04 am

    Must agree that the 2012 is very shocking. I watched that promo video for 2012 that someone above link to here… and it still doesn’t explain the madness of the Easter colouring book theme. And the Vancouver logo, well needless to say they would rather open logo design up to the general public by having a contest to pick the logo. However, Vancouver does have some nice mascots. Maybe your next round-up should be of Olympic mascot designs.

     
     
    #62
    Pablo
    March 4th, 2009 at 5:50 pm

    Nagano 98 is my fave, followed by Munich 72, Torino 06 and Rome 60. But how on earth did those silly sods settled for that 2012 rubbish? It looks as if it was grabbed right out of a school bathroom graffiti in 1983. Even ugly-album-cover-designers at that time would have done a better job.

     
     
    #63
    Frog
    March 4th, 2009 at 7:35 pm

    Rome – Summer 1960, what’s happening there then!

     
     
    #64
    Logo Design Guru
    March 4th, 2009 at 11:22 pm

    I never realized that there were so many logos attached to those famous rings. I do think that Atlanta 96 is the best one of all. What a great opportunity to create the Olympic logo. Since it is something that is always changing, there are so many promising ideas in the past and more to come.

     
     
    #65
    Sarah
    March 4th, 2009 at 11:23 pm

    A number of people don’t seem to know that the Vancouver logo isn’t necessarily supposed to [blatantly] represent a person, or a fat person, or someone with no knees, but an Inukshuk, which is a figure made from rocks that is seen all over the coast (North, Pacific or Atlantic) of Canada. I think it’s a great representation of Canadian heritage while keeping with the colours of the Olympics. London, however, is horrendous.

     
     
    #66
    Seraphim Collective
    March 5th, 2009 at 3:04 am

    Good lord! That London one is atrocious! It’s not the only bad one though. Glad to see these all in one place. Gives me a chance to see the changes over the years, good, and bad.

     
     
    #67
    Raphael
    March 5th, 2009 at 3:26 pm

    omg! >.<
    London 2012 is terrible. Read how they was thinking when they done this “ambitious” logo…. look like a kid done the logo..

    http://www.london2012.com/about/our-brand/

    (…)
    The brand
    We need a powerful brand to help us achieve our ambition. A brand that combines the power of the Olympic rings and the city of London together.

    The number 2012 is our brand. It is universal and understandable worldwide

    Our emblem is simple, distinct, bold and buzzing with energy. Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation. It can communicate with anyone from commercial organisations to kids playing sport.

    It feels young in spirit. Full of confidence, certainty and opportunity. Not afraid to shake things up, to challenge the accepted. To change things.

    For the first time, the Olympic and Paralympic Games will be part of the same brand family.

    Our brand will have impact across everything we do, there are huge possibilities, but we have a clear ambition.

    Our Games will be for everyone.
    (…)

     
     
    #68
    Jugalug
    March 5th, 2009 at 9:38 pm

    I love the London 2012 logo.

     
    1 Reply
     
    #69
    iola
    March 5th, 2009 at 10:55 pm

    i really like the tokyo logo the most, i think! it’s so simple but strong.
    and the athens logo. ♥

    i think the london logo is TOO much. i was like; WTH is that? i had to look twice to actually see that it said 2012. and its a bit TOO out of the box. almost all logos have like a graphic and under that graphic text, and this one is like; WHERE’S THE TEXT?
    ; OH IT’S IN THE GRAPHIC ITSELF. ; BUT WHY ISNT THERE TEXT IN THE “12″ ?

    but thats just my opinion. maybe im being closed minded ;]

     
     
    #70
    dpencilpusher
    March 6th, 2009 at 12:00 am

    surprisingly, the latest ones are hideous

     
     
    #71
    BNS
    March 6th, 2009 at 2:15 am

    Good ones! But London? No way!

     
     
    #72
    Mluxus
    March 6th, 2009 at 3:06 am

    Tokio and Moscow are the best in terms of graphic design and recognition… http://twitter.com/mluxus

     
     
    #73
    j dodds
    March 6th, 2009 at 4:40 am

    I didn’t actually believe that that london piece of crap was for real, but sure enough… it’s official:
    http://www.london2012.com/

     
     
    #74
    bilboner
    March 6th, 2009 at 1:50 pm

    Many people don’t like London 2012 logo.
    Well, maybe it doesn’t matter that you like it or not ?
    http://www.youtube.com/watch?v=bfU4BUH8p3k

     
     
    #75
    Michael
    March 6th, 2009 at 5:05 pm

    Turin or the Sydney logos are probably my favorite out of this list. I agree about the London logo. WTF were they thinking. I can only think about the mid 80s when I see that design. How much did that cost again? The Vancouver logo, although a somewhat interesting approach, seems to lack in excitement and execution.

     
     
    #76
    Zohaib
    March 6th, 2009 at 11:14 pm

    The last London summer logo. I hope it’s a logo??

     
     
    #77
    Dark Tech
    March 7th, 2009 at 12:46 am

    London 2012? Z I O N (decompress image) ZION

     
     
    #78
    Dark Tech
    March 7th, 2009 at 12:47 am
     
     
    #79
    garth
    March 7th, 2009 at 4:25 am

    My faves are Nagano 1998 and Athens 2004, they just resonate with me.

     
     
    #80
    Rodrigo
    March 7th, 2009 at 11:45 pm

    The athens logo is, for me, the most creative. The effect of hand writting gives the impression of something more humanized, just like the games must be.

     
     
    #81
    4psd
    March 8th, 2009 at 1:58 am

    i think that new london logo sux;)

     
     
    #82
    Cristian Eslava
    March 8th, 2009 at 11:45 pm

    This is a very useful post to find the best abd the worst ever Olympic logo.

    You may share your opinion at:

    The best and the worst Olympic logo

    No registration needed.

    En Español:

    El mejor y el peor logo olímpico

    I may guess for your opinion which one is gonna be the worst :)

     
     
    #83
    vertykal
    March 9th, 2009 at 11:51 pm

    YO! check out the LONDON logo on its official webside. Its GIFy and accuallz quite cool. Looks waz better than the one posted here.

     
     
    #84
    Igor de Sousa Saraiva
    March 10th, 2009 at 2:42 pm

    GOOD COLLECTION!

    All in one page, we can se the typographic evolution, as well as the colours changing over the years, when the printing techniques also evolute!

    Amazing!

    Igor Saraiva

     
     
    #85
    Rajesh
    March 11th, 2009 at 1:39 pm

    Wow! Great collections. Thanks for sharing it.

     
     
    #86
    theamoeba
    March 12th, 2009 at 12:57 pm

    i like the athens logo for some reason, it just has something that the others do not. Great collection, thank you.

    They werent very innovative with the innsbruck logo, almost the same logo used twice.

     
     
    #87
    Bill Thornton
    March 14th, 2009 at 9:31 am

    I would have to say that only Italy (Turin) and Spain (Barcelona) have done it again. Great logos, hey the best art in the world is coming from there. The rest are from bad to worse. And London, whatever happened there is the ugliest of them all. Nothing personal.

     
     
    #88
    Bryan Hornby
    March 16th, 2009 at 2:36 pm

    Don’t like the London Logo at all. I must say the Innsbruck – Winter 1964 was excellent for its time

     
     
    #89
    Stein
    March 17th, 2009 at 2:21 pm

    A friend told me (yeah right!)
    that the London 2012 looks like:

    Lisa Simpson giving head.

     
     
    #90
    Manuel Esquijarosa
    March 21st, 2009 at 7:19 am

    Almost all the logos are great with a few minor exceptions. The first being the 1936 Berlin Summer games, for obvious reasons and the 2012 London games simply for any lack of style and or poor judgment.

     
     
    #91
    fede
    March 21st, 2009 at 11:56 am

    Really nice gallery;

    I like very much Nagano 1998 and Torino 2006 [ I'm italian ;) ]

    London 2012 is incredibly ugly … are they going to change it?!

    bye

     
     
    #92
    Brian M
    March 22nd, 2009 at 6:14 am

    I love Torino 2006. By far one of the best Olympic logos. Its just clean!

     
     
    #93
    Brad Clark
    March 23rd, 2009 at 3:55 am

    Maybe this is more a reflection of me than the designers but has anyone notices that the London 2012 logo looks like a girl performing a sex act on a guy?

    Am i just seeing things!

    take another look!

     
     
    #94
    Carlos
    March 26th, 2009 at 4:45 pm

    London 2012, the logo says SHIT…but why? I think it’s a joke, it can’t be serious.

    I like Lillehammer.

     
     
    #95
    Steeeezi
    March 28th, 2009 at 8:15 am

    Can i have a permission to use this post on my blog ?
    It’s very cool topic ;)

     
    1 Reply
     
    #96
    logo
    March 28th, 2009 at 7:24 pm

    Moscow – Summer 1980 is my favorite :)

     
     
    #97
    Andrea Pelizzardi
    March 30th, 2009 at 5:07 pm

    London – Summer 2012
    WTF?! Horrible!

    Moscow – Summer 1980
    Is this the Atari Logo?

    Turin – Winter 2006
    The best

    :)

     
     
    #98
    francis
    April 3rd, 2009 at 9:27 am

    Athens – Summer 2004——SIMPly SUPErb…………

     
     
    #99
    sahil khan
    April 4th, 2009 at 10:38 pm

    both upcoming ones are a turn off…and really disappointed with london games….best acc to me is sydney games 2000

     
     
    #100
    Directory marocplus
    April 6th, 2009 at 12:58 pm

    good logo a lot

     
     
    #101
    Directory marocplus
    April 6th, 2009 at 12:58 pm

    good logos
    a lot

     
     
    #102
    86000tb
    April 12th, 2009 at 2:16 pm
     
     
    #103
    Sanid
    April 17th, 2009 at 8:11 pm

    London 2012 man that one is really baddd !
    Looks like its a design by a 9 year old kid man.

     
     
    #104
    Trilbi
    April 24th, 2009 at 1:34 pm

    I couldn’t actually believe my eyes when I got to the end of the logo’s to see London’s excuse for a logo….. wow….. I can’t believe the colours, the typeface, the shapes……. everything.
    Scrolling down this thread, seeing SO many beautiful logo’s, becoming more and more modern, then BAM! vomit on the screen…. bad neon 80’s vomit. What were they thinking? Was a designer even employed to design this mess….

     
     
    #105
    red
    May 20th, 2009 at 5:43 pm

    i once saw a lineup of the 2012 London Olympics logo somewhere on the web. search for it and there’s this one particular logo which has a minimalistic design yet it looks perfect. here, i searched for it.

    http://1.bp.blogspot.com/_HZw9SxEiAIg/RmbX301lCzI/AAAAAAAAABE/mXA48mPDmNM/s1600-h/newolympics.jpg

    it’s pretty unique. what do u guys think?

     
     
    #106
    Lorie
    May 23rd, 2009 at 3:21 am

    2012 is so bad I did not even realize it was just 2012 with an extra ~square block in the middle.

    I think the ones that imply physical motion (like 2000) are much more effective, as are the ones that use a locally recognized symbol with the olympic circles (like 1984 and 1988).

     
     
    #107
    Simon
    June 1st, 2009 at 12:13 am

    The most talked about logo in the comments? London 2012.

    I would argue this result goes beyond the subjectivity of visual aesthetic. This work has inspired the highest amount of strong feelings in a crowd. This logo wins HANDS DOWN.

     
     
    #108
    Mrct
    June 2nd, 2009 at 7:30 am

    I really like the London logo, especially the shape of it, which is strangely fascinating.

     
     
    #109
    Mohammed Hussain Kalsekar
    June 13th, 2009 at 10:28 am

    Amazing boy!! 2012 is the best for me..

     
     
    #110
    wtf nigz
    June 20th, 2009 at 12:55 am

    I like 2012…i like how they incorporated the year into the design and it highlights youthfulness that has come back into the games…gone are the days when some countries would do anything to win..GOOD LOGO

     
     
    #111
    Jalmerk
    June 29th, 2009 at 5:55 pm

    My favourites are Beijing 2008, and Helsinki 1952. I think they both really represent their country pretty well.

    But the London 2012 logo… oh my god… it looks like something i drew on paint when i was 9 years old.. its absolutely Hideous. They could atleast make the numbers a bit more obvious. And change the colours. then i’d like it. yea.

     
     
    #112
    Jalmerk
    June 29th, 2009 at 5:57 pm

    The Vancouver logo is nice. Not that special, but all in all a good logo

     
     
    #113
    emmy
    July 2nd, 2009 at 4:41 pm

    worst logo after the Berlin 1936 summer Olympics
    is the dicy.chunky London 2012 absolutely sans
    spirit, sportsmanship or any cultural content nor
    does it aspire/inspire any graphic creativity

     
     
    #114
    Keith
    July 17th, 2009 at 12:53 am

    My favourite is Turin, 2004.

     
     
    #115
    Jessica
    July 17th, 2009 at 1:22 am

    Squaw Valley – Winter 1960 Is surprisingly modern

    LOVE
    Nagano – Winter 1998
    Athens – Summer 2004
    Beijing – Summer 2008
    Vancouver – Winter 2010

    HATE
    London – Summer 2012

     
     
    #116
    John
    July 18th, 2009 at 9:40 pm

    I hate the London 2012 logo. It doesn’t even make sense! I think they were trying to make it a…weird…version of the Union Jack. I love Vancouver’s logo. If you are from another part of the world, other than Canada, you probably wouldn’t get it or like it. I like it because it symbolizes part of Canada’s aboriginal culture, AND it incorporates the Olympics. It looks “non-creative” but for someone to actually think of doing that is VERY creative! I think all of the 2000’s logos are great! But, still, London is TERRIBLE!

     
     
    #117
    Glosh
    July 23rd, 2009 at 9:51 am

    Surely the london Logo 2012 needs to be revised it bright ……………for olympics
    iwouldn,t love to keep it in my house either .

     
     
    #118
    Muhammad Bilal
    August 2nd, 2009 at 11:58 am

    Thank you for the collection of the logos. We really enjoyed having a look at all of them together, it was like blast from the past. We have professional logo design experience and most of the logos in this collection inspired us but not the last one for London. It really is looking out of the shape, huge, and not good at all. I hope they will modify the logo, can they?

    :)

     
     
    #119
    Aris
    August 25th, 2009 at 5:43 pm

    Quickly scrolled through the comments, didn’t see any positives for the London2012. I would take the risk saying it is just perfect! I just love the fact that nobody almost accepts the logo. This is just the way it SHOULD be! The logo was released at 2007 or smth. it had to live additional 5 years prior coming out “live”. This is though. Of course they cannot modify the logo on the course as the design world moves on. Of course they won’t do that. It just has to be on the right line on the 2012. And it will. They will do absolutely everything needed (and they have the power) to teach the world – this is how you will be thinking at the 2012. Take a look at the 10 year old car. What a brilliant piece of design it was back these years, eh? And was it changed a lot since then? Of course, no. People’s mind was changed.

     
     
    #120
    Soctane
    August 28th, 2009 at 1:27 am

    In three simple brush strokes, Barcelona conveyed joy, humanity, vigor, coolness, excitement. Nagano and Sydney came close to repeating that.

    Vancouver’s is a bit cold. Just some rocks standing there with a silly grin slapped on its face.

    The London logo, however, is just hard to look at. It is an angry design and gives me a headache.

     
     
    #121
    Hmm
    September 23rd, 2009 at 7:51 pm

    London’s is hideous.

     
     
    #122
    JayDee
    September 24th, 2009 at 1:12 am

    What about the 1928 Amsterdam olympics? I’m missing the logo or a reference to it.

     
     
    #123
    Angel
    September 28th, 2009 at 7:13 pm

    ewww to the London logo, what where they thinking? It looks like somebody made it in Microsoft Paint lol.

    Vancouver is cool because it is of cultural significance I don’t remember the name of the indigenous people from that area (I Don’t want to butcher that). But it looks unique.

     
    1 Reply
     
    #124
    Sani
    October 13th, 2009 at 8:24 pm

    Love Vancouver’s logo!!!

     
     
    #125
    ali Karim
    October 20th, 2009 at 1:13 am

    i love the bejing 2008 however i think that the england 2012 logo is really crap, its a design disaster gone bad and its all boris ‘idiot’ Johnson’s fault, i mean i could design a better logo with my eyes closed, really shameful given they design and art history of Britain…

     
     
    #126
    Gerben van Dijk
    November 4th, 2009 at 2:36 pm

    I think especially the last couple (2010 and 2012) are completely unclear and not resembling the Olympic spirit.. Most of them are great, nice list!

     
     
    #127
    zoeve
    November 11th, 2009 at 9:26 am

    love :
    Nagano – Winter 1998
    Mexico – Summer 1968

    London 2012- weird?

     
     
    #128
    Markus
    November 14th, 2009 at 11:59 am

    I wonder what they paid for this “logo” for london 2012. It is really bad!

     
    1 Reply
     
    #129
    Alex
    November 16th, 2009 at 11:31 pm

    Munich 2018 sounds promising… They think about a whole environment and not only about an ugly separate logo (who said London???):
    http://www.muenchen2018.org/

     
     
    #130
    Patrick
    November 20th, 2009 at 3:11 am

    to be totally honest, I don’t think there’s anything wrong with the London 2012 logo. It looks cool; it’s modern; it’s unique; it’s even 80’s retro (my god, we’ve gotten to that point). Anyway, I like them all. the early, early ones don’t get me like the newer ones do, but hey, those were just meant to be classical looking, so whatev. I also just saw what the London 2012 one was: 20-12. for the longest time I thought it was some odd configuration of person with the Olympic logo being in the head/face part. I still dig it though. And no, I’m not color blind, I just have broad tastes.

     
     
    #131
    Mattheww
    November 26th, 2009 at 1:06 am

    I love Rome’s! Haha… Romulus and his twin brother Remus being mothered by a she-wolf!

     
     
    #132
    234
    November 28th, 2009 at 12:40 am

    MEOW!

     
     
    #133
    stansult
    December 1st, 2009 at 10:42 pm

    now Sochi 2014 has official emblem (the one listed above is candidate’s emblem):

    sources:
    http://www.google.com/hostednews/ap/slideshow/ALeqM5gX4ObJW6OzBBtCOH2mo5GntBZcQwD9CAJOVG1?index=0
    http://sochi2014.com/106629

     
     
    #134
    Anana
    December 3rd, 2009 at 11:41 am

    Epic olympic fail

     
     
    #135
    Any delapiedra
    December 8th, 2009 at 1:25 am

    The london logo is just not right. It does not transmit any of the games’ spirit. Surprising to see British design loosing its power. They are trying to be modern, but forgot to say anything about people, sports, spirit and London… too bad. Had a chance and lost it!

     
     
    #136
    Jason Stobbe
    December 11th, 2009 at 3:05 am

    If you want the truth about these Satanic Logos and what is really in store for 2012 go to youtube and type in Gorilla199. If you only knew the truth!

     
     
    #137
    Newton
    December 14th, 2009 at 5:13 am

    My congratulations to Wolff Olins, the outfit that designed the London 2012 logo. You’ve successfully created the worst looking logo in Olympic history. Even logos from the former communist block outshine you. The fact you guys got paid 400,000 pounds to create such rubbish makes me want to puke! But thanks anyway for making my logos look great in my clients eyes. I now use your logo as an example to my clients of ‘what not to do’ and it works a treat :) Cheers.

     
     
    #138
    Osvaldo M.
    December 16th, 2009 at 12:07 am

    I am probably missing a lot of hidden meanings in the rest of the logos, but I loved the way they played around with the logo for Sydney – Summer 2000, it was not until i found the opera house, the 3 boomerangs, that i enjoyed and liked the logo, it’s all extremely well done. Munich 72 and Los Angeles 84 are way beyond horrible in my humble opinion

     
     
    #139
    ammar hassan
    December 24th, 2009 at 11:56 pm

    yeah i like the 2012 too, but beijing was the fascinating one :) for meeee

     
     
    #140
    salamalekk
    December 25th, 2009 at 6:49 am

    Poor London!

     
     
    #141
    profeivan
    December 28th, 2009 at 9:28 pm

    Taking into account the importance of the event, I think the London logo is one of the worst logos ever “designed”. A logo must “speak” visually, no matter the language or the design explanations behind it. Es uno de los peores logos jamas diseñados.

    Wouldn´t it be interesting (just for fun) to make some proposals and post them in some social network? (facebook, flicker)?

     
     
    #142
    Ronster
    December 29th, 2009 at 3:46 pm

    1st: Thanks for collecting and posting these logos. A great design study!

    Squaw Valley started the trend toward modern design among the Olympic logos. It would be nice to see that in color. I really like Atlanta as well. Nice use of color, type, simple lines and organic shapes. Mexico 68 and Calgary 88 are cool too. Very memorable and fitting. Nagano 98 is nice but would have been better without the grey “shadows”.

    I really to like the 2014 Sochi Olympics logo by Transformer Studio (the one that was not chosen). It lives and moves and speaks in context—which is what it should do.

    I agree strongly; London 2012 is NOT good! It’s not interesting, there’s no “Ah-Ha”, no relationship to place or sport or anything.

     
     
    #143
    Lars
    December 31st, 2009 at 3:53 am

    RE: London’s 2012 Logo and everyone’s negative reactions.
    Your not supposed to like it. It’s designed for imprint on your mind the staged false flag operation they have planed for it.
    Just look at the Munich ‘72 logo and what took place there.
    Wait and see.

     
     
    #144
    Karla
    January 2nd, 2010 at 10:10 pm

    I love:

    Innsbruck – 1964
    Nagano – 1998
    Sydney – 2000
    Turin – 2006

    And the London one? aaahhhh……..it’s going to be a strange 2012.

     
     
    #145
    Colin
    January 18th, 2010 at 4:29 am

    I really like what Vancouver has done with their logo. It is easily recognizable, displays the olympic colours and shows Canadian character well. I think its one of the best logos of all.
    the London design is aiming I think too much to young teens with a throw back to wild crazy and loud 80s colours. Its a very of the moment logo which will feel very dated very quickly and I just don’t like it.

    Also like: Sydney, Nagano and Calgary.

     
     
    #146
    Mike
    January 18th, 2010 at 8:41 am

    I’m very partial to the Calgary 1988 winter games and also the Salt Lake City 2002 winter games.

    RE: I like the Vancouver winter games for this year.

    As for the london games in 2012, I hope they didn’t pay actual money for that monstrosity.

     
     
    #147
    ElectricSun
    January 18th, 2010 at 11:39 pm

    I’ve always been a fan of Otl Aicher’s designs for the 1972 Munich Olympics, especially the logo. There have been some nice ones since, but was Munich’s that made the tide mark.
    Nice collection.

     
     
    #148
    Webby Design Guru
    January 29th, 2010 at 1:47 pm

    It is really a nice collection of logos.Cool stuff!!!

     
     
    #149
    Matt
    January 29th, 2010 at 11:38 pm

    I love the 2012 logo: combining the characters “2012″ and a stylised man dancing – genius.
    It’s bold, it’s striking, and it conveys the festival spirit that London is aiming for.

     
     
    #150
    Stan
    February 3rd, 2010 at 8:56 pm

    Good – Salt Lake, Sapporo
    Bad – is London’s 2012 thing even a logo?

     
     
    #151
    Joe Ray
    February 5th, 2010 at 11:28 pm

    Damn, that London logo still scares me! I’ve avoided looking at it but now that I see it, it still gives me that uneasy WTF feeling. Has anyone seen the NFL’s Superbowl 2011 standardized logo recently done for next year? The Blue Hairs have totally castrated the image with a lack of inspiration and imagination.

     
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