12 Essential Rules to Follow When Designing a Logo

The logo is the face of any brand — the very first impression — so its design is extremely important.

When executed correctly, a logo is a powerful asset to your client’s brand.

However, creating an effective visual representation of a brand requires much more than just graphic design.

Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.

For this reason, we have outlined 12 essential rules to follow in order to design an effective logo.


1. Preliminary Work Is a Must

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Preliminary sketches are an important first step in designing an effective logo.

These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator.

The bottom line is that you compromise the final result if you rush, or skip, this step.

Start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas.

If nothing seems to work, start over and begin sketching new ideas.

An effective graphic designer will spend more time on this preliminary work than any other step in the design process.


2. Create Balance

Balance is important in logo design because our minds naturally perceive a balanced design as being pleasing and appealing.

Keep your logo balanced by keeping the “weight” of the graphics, colors, and size equal on each side.

Though the rule of balance can occasionally be broken, remember that your logo will be viewed by the masses, not just those with an eye for great art, so a balanced design is the safest approach.


3. Size Matters

When it comes to logo design, size does matter. A logo has to look good and be legible at all sizes.

A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.

The most reliable way to determine if a logo works at all sizes is to actually test it yourself.

Note that the smallest scale is usually the hardest to get right, so start by printing the logo on a letterhead or envelope and see if it is still legible.

You can also test for large-scale rendering by printing a poster-sized version at a print shop.


4. Clever Use of Color

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Color theory is complex, but designers who understand the basics are able to use color to their advantage.

The basic rules to keep in mind are:

  • Use colors near to each other on the color wheel (e.g. for a “warm” palette, use red, orange, and yellow hues).
  • Don’t use colors that are so bright that they are hard on the eyes.
  • The logo must also look good in black and white, grayscale, and two colors.
  • Breaking the rules sometimes is okay; just make sure you have a good reason to!

Knowing how colors evoke feelings and moods is also important. For example, red can evoke feelings of aggression, love, passion, and strength.

Keep this in mind as you try out different color combinations, and try to match the color to the overall tone and feel of the brand.

Playing around with individual colors on their own is another good idea. Some brands are recognizable solely by their distinct color.

For example, when you think of John Deere, you think of the “John Deere green” color, and this sets this brand apart from its competitors and, more importantly, makes the brand all the more recognizable.


5. Design Style Should Suit the Company

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You can use various design styles when creating a logo, and to pick the right one, you should have some background information about the client and the brand.

A recent trend in logo design is the Web 2.0 style of 3D-looking logos, with “bubbly” graphics, gradients, and drop shadows.

This style may work well for a Web 2.0 website or tech company, but may not be effective for other kinds of brands.

Research your client and its audience before you begin your preliminary work.

This will help you determine the best design style from the start and save you from having to return repeatedly to the drawing board.


6. Typography Matters… a Lot!

Choosing the right font type and size is much more difficult than many beginner designers realize.

If your logo design includes text, either as part of the logo or in the tagline, you will need to spend time sorting through various font types — often, dozens of them — and testing them in your design before making a final decision.

Try both serif fonts and sans-serif fonts as well as script, italics, bold, and custom fonts.

Consider three main points when choosing a font to accompany your logo design:

  • Avoid the most commonly used fonts, such as Comic Sans, or else your design may come off as amateurish.
  • Make sure the font is legible when scaled down, especially with script fonts.
  • One font is ideal, and avoid more than two.

Strongly consider a custom font for your design. The more original the font, the more it will distinguish the brand. Examples of successful logos that have a custom font are Yahoo!, Twitter, and Coca Cola.


7. The Goal IS Recognition

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The whole point of creating a logo is to build brand recognition. So, how do you go about doing this?

Well, it varies from case to case, but the goal with the logo is for the average person to instantly call the brand to mind.

A few examples of this are the logos for Coca-Cola, Pepsi, McDonald’s, and Nike.

Just a glimpse of any of these logos is all you need to recognize the brands.

The key to making a popular and recognizable logo is to combine all of the elements discussed in this article: size, style, color, typography, and originality.

Overlooking any of these during the design process will impair the quality of your final design. Examine your own logo design and see whether it meets all of these criteria.

A quick test to determine if your logo is recognizable enough is to invert it using any graphic design software and see if you can still recognize the brand. Additionally, you should mirror the logo and see if it’s easily recognizable in this state.

Keep in mind that logos aren’t always seen head-on in real world situations, for example, on the side of a bus or a billboard that you drive by.

Therefore, you should make sure to view your logo design from all angles and ensure that it’s recognizable from any direction before submitting it to your client.


8. Dare to be Different

To stand out from the competition, you must distinguish yourself as a designer with a distinct style. Rather than copy another design or style, be innovative and stand out from the crowd.

So, how can you be different? Try breaking the rules of design and taking risks.

Try a variety of styles to find the one that works best for your client. Try different color combinations until you find one that makes your design truly original.

Have fun with the design program you use, and keep tweaking the design until you feel you’ve got it right.


9. K.I.S.S. (Keep it Simple, Stupid)

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The simpler the logo, the more recognizable it will be.

For example, the Nike swoosh is an extremely simple logo and is also one of the most recognizable in the world.

Follow the K.I.S.S. rule right from the start of the design process, when you are brainstorming ideas and doodling sketches.

Often, you’ll find that you start with a relatively complicated design and end up with a simpler version of it in the end.

Work the design down to its essentials and leave out all unnecessary elements.


10. Go Easy on Effects

Adobe Illustrator, Freehand, Photoshop, and other graphic design programs are extremely powerful tools and have many filters and effects that you can apply to your logo, but don’t get carried away!

There’s a time and place for these powerful tools, but it is not necessarily to design a logo.

Of course, playing around and seeing whether they enhance a logo is fine, but just remember that simplicity is key.


11. Develop a Design “Assembly Line”

To produce consistently high-quality logos, you need to develop your own design process, or “assembly line.” This should include the following steps:

  • Research
  • Brainstorm and generate ideas
  • Preliminary sketches
  • Develop vector designs
  • Send to client
  • Add or remove anything the client wants
  • Finalize the design and resubmit to client

Although you may want to tweak the order slightly, you should follow these basic steps with each logo design.

This will help you streamline your work, stay organized, maintain focus, and deliver better quality and more consistent results with each job.


12. Use Other Designs for Inspiration Only!

The last rule for designing an effective logo is quite simple: don’t copy other designers’ work! While there’s nothing wrong with being inspired by other designers, copying another person’s ideas or work is morally and legally wrong.

Gallery websites exist that let you use vector art images free of charge, with proper attribution under the Creative Commons License, but I strongly recommend not going this route.

These websites can be helpful for getting ideas during the brainstorming stage, but you’re better off starting your design from scratch and making it 100% original.

Written exclusively for WDd by Jarkko Laine.

Do you follow these rules when designing your logos? Why or why now? Please share your comments with us…

  • http://www.unicornpress.net Amara Poolswasdi

    “An effective graphic designer will spend more time on this preliminary work than any other step in the design process.”

    THANK YOU. Someone needs to forward this on to all Design 101 students. And to everybody who is paying for outsourcing for $20 “logo design”s.

    Keep up the good work WDD!

  • http://amyshropshire.weebly.com Amy Shropshire

    Excellent advice! I remember that one of my favorite design instructors used to hang our work on the board and tell us to run by. If we could still recognize the brand, it was on the right track!

  • bebopdesigner

    Brilliant piece of advice…Thanks for posting!

  • http://www.embed-design.com/ Oliver

    awesome tips. It helps going over these before making a logo. Thanks a heap

  • http://www.prodzynes.com Sammy

    I concur. Great advice. I ‘ve recently adopted the first step put it into practice and wow, what a difference it has made.

  • http://www.ravi.uxdsign.com Ravikumar V.

    where is “digg” icon ??

    • http://www.webdesignerdepot.com Walter

      No digg button for the time being due to some problems. I’ll reinstate it in the future.

      Thanks :)

  • http://www.oxidizzy.com oxidizzy

    nice post again. Thanks!

  • http://mahallo.net Mahallo Media

    Thanks for logo rules.

  • http://area1.info AREA 1

    Thanks, it’s a very useful article. Great job!

  • http://www.rojo.im rociiu

    Good Post! It’s really helpful ! Thanks a lot!

  • http://www.gbwebdesign.nl/ Gert van den Brink

    Great advice!

    It’s always good to remaind the basic rules. I’m currently working on some logo’s for some clients, this will certainly help.

  • http://www.ovcharski.com Nikola Ovcharski

    Thank you

  • http://espresso-online.info theamoeba

    awesome, thank you very much. :)

  • http://www.twitter.com/lakey Chris Lake

    Neat post, though who the hell uses Comic Sans? ; )

  • http://www.dcypher.co.uk Webbo

    Brilliant post and some excellet advice for us all to follow!

  • http://circleboxtextures.com/ Callum Chapman

    Great article, I like the K.I.S.S rule ;)

  • http://www.iconfinder.net Martin Leblanc

    I totally agree with this list although I think for companies which are primarely present online, they don’t have to pay too much attention to the black and white versions.

  • Marta

    Nice tips. Essential and helpful. :) I can also recommend an article about meaning of colors. It`s important what a logo designer want to say through colors. I`ve got also great article about logo design, but only in my language – polish. If anybody can it, I could give a link.

  • http://beyondrandom.com BeyondRandom

    great writes up, I really need to get a logo up and going now!

  • tapevil

    Thanks for share your point.It’s nice!!!

  • http://www.tarifarak.com maria

    All these points are the basis of my work.
    At point number 5, it only changes the customer: in my case, it´s me.
    I started on graphic design in a finantial company in Madrid.
    Years later I changed my target and I became a digital artist.

  • Ted Goas

    Great points. Smashing Magazine had a recent post about logos too with some great points… like not using Stock Imagery in a logo.

  • Jarkko

    Thank you all for your great comments, we appreciate each and every one of your contributions!

  • Piedmont

    I like the “How to Create a Professional Logo” article at WDD much better, but thanks for this new article anyways. Always helps to refresh up on the basics

  • http://www.crearedesign.co.uk Adam

    Excellent advice there. I love the challenge of creating a logo but i often find that when I’m sitting there with a blank canvas it’s impossible to come up with something suitable. I’ll definitely take this advice into consideration next time.

  • http://www.fantasybookbanner.com/ John G

    I think this is a great article, with lots of useful tips, but at some point as an artist you can’t just follow a list of rules. You have to take what is useful to you and discard the rest.

    Like tip no. 1. Even though I’m very good at drawing, I will NOT sketch out logos, websites or pretty much anything, unless the customer is asking me for a drawing. I’m consistently able to visualize what I need and just start from Illustrator/Photohsop. You also mentioned this, but I just want to let other artists know that they are not beholden to a list of tips.

    Additionally, I most certainly will not make up 20-30 sketches or ideas. I think here it depends on your level of ability and your understanding of what the client wants. I’m consistently able to zero in on things with no more than 5 concepts. And 5 is a LOT for me. If you can do it with less, do so. If you need more, then do more. You’re not wrong either way.

    I don’t necessarily think that I or anyone should be spending more time in this part of the process than another. All artists have different ways of approaching things and different levels of talent, so you’re just not going to do things the exact same way as another. That’s ok for tutorials on Illustrator/Photoshop features, but we all have different creative processes, and it’s important that as artists we adopt the procedures that work best for US.

    Anyway thanks for the article, I think the rest of the tips were spot on, good job!

    • supersilverhaze

      The idea that you can ‘zero in’ on what the final product should be before you have explored all the possible permutations an idea/concept can have is ludicrous.

      How do you know that your preconceived idea is the best without having tried others first? The process of creating a number of different sketches allows you to see what works and what doesn’t as well as allowing you to mix and match elements and concepts from all of your previous attempts.

      Saying that the number of sketches one needs to make is an indicator of one’s ability is absolute fallacy. Sometimes the best ideas are those that are thought of last.

      Try making more sketches, see where an idea takes you. You may find out that you have been shortchanging yourself and your clients all along.

  • http://www.e11world.com e11world

    Great Article! Always nice to remind designers what things to look for/do at work.

  • http://www.clearnightsky.com/blog/5 Steve Nelson

    We once created a site called the “orbituary” showing every lookalike logo that featured a tilted ellipse of some sort or another. You know the one. If you’re tempted to tilt an ellipse or are offered one by a graphic designer, run the other way. You might as well keep your default ring tone.

    As to the orbituary – we quickly ran out of server space!

  • Marta

    This is the link about meaning of colors. Short but maybe helpful for somebody. :)

  • http://www.alejandroarco.es desarrollo web

    Great article! Thanks a lot!

  • http://www.aledesign.it aledesign.it

    Great! Nice post e more words are correct! ;) a good way for make a good work!

  • http://www.pelanidea.com Phey

    great eleven steps for creating logo, well next step posssible get alot articles here :D..

  • http://www.tndmedia.nl TND webdesign

    Nice piece of article! :-)

  • http://www.thatfreshagency.com David

    complementary colors ( the ones opposite each other on the color wheel, red and blue etc. ) can be good too. a good knowledge of color theory is very helpful, but rules were also made to be broken.

  • http://novatvmedia.com Ezrad Lionel

    This would be pretty obvious to anyone who is not retarded. How about some real advice?

  • http://eveltdesign.com joel k.

    “An effective graphic designer will spend more time on this preliminary work than any other step in the design process”
    wow! you hit it in the head. good post, good info, keep it up:)

    lots of logos are good in b/w, but in color or gradient they are amazing.(McDonald’s, apple,)

    never be scared to use filters after your brand is established. (Ups, Microsoft, at&t,)
    if its for the internet only colorful will not be a problem(Google, Firefox,)

    if a client wants something that brakes the rules; that’s reason enough to brake’em.

  • http://www.tumalab.com egoleo

    great tut. i enjoyed every bit of it as a newbie in graphics design. thnx dude

  • http://www.pharfetched.co.uk# Kit

    Very useful, thanks!

  • vasanth

    hai! its so useful for me
    and thanks for the post !

  • http://www.bulvadesign.com bulva Design

    Sorry I don’t think this is good article. I’ve read similar kind of “12 Essential Rules to Follow When Designing a Logo ” really X-times. I kind of feel that the author don’t know all those things from his own experience but just randomly picked logo rules from the web around. There is nothing innovative and actually I think for beginners, these rules killing their creative process. It all depends on what are you designing logo for. Should it be crazy, web logo, business, complicated or simple etc..

    And the worst think I really hate in this kind of logo rules article is “7. The Goal IS Recognition”. There always Nike, Pepsi, McDonald’s, Coca Cola etc.. Jesus, I’m not saying these logos are bad, their are professional of course but these logos could be the worst you ever see and still will by recognizable because their are here for generations. You should use some fresh new logos for this purpose doing the same job not because there are here 100 years but because their are so clever. And there is so many peaces like that.

    Anyway… love this blog & P.S.: Who’s the article author? :)

  • http://www.themasterbrewer.com/web-design-blog Adam Brewer

    I expected this to be mostly self-explanatory and it kind of was, but it was still a very worthwhile read! Even experienced logo designers would do well to go over these points just to remind themselves of certain things. Always good to hear HCI terms like K.I.S.S as well – I remember learning that at Uni, it applies to almost everything!

  • http://www.1stwebdesigner.com Dainis Graveris

    great points and tips, i must agree – very essential tools, must know :)

  • http://dinda27.wordpress.com/ dinda27

    Thank you for sharing
    I am a new member here in this art desgn.
    I’m still learning how to make a design, this is one of my new hobbies.
    I am happy to know you.
    Best regards.

  • http://robstathem.com Rob Stathem

    The Best advice (in my opinion) is K.I.S.S.

    Too many times I’ve seen logos that are overly complicated and have too much detail that you can’t see. If you can’t see or identify the details in a logo, it’s not a good logo.

    Secondly, it helps to have key attributes or phrases in mind that distinctly identify the company name. For example, strong, durable, etc… I might convey a sense of “strong” in the typography or in the imagery of the logo.

  • alesh

    only the basic, any designer who does not know these rules is not a designer

    • http://www.creativeindividual.co.uk Laura Montgomery

      I agree alesh, at college I all but got these rules beat into me!

      I do tend to find that I can get a good visual/concept in my head pretty quickly from the brief but to produce something more finished and professional, I still tend to draw up some concepts on paper and develop from these…which usually also involves getting rid of a lot of the unnecessary elements too! It is amazing how quickly you can sort out issues on rough paper thumbnails rather than messing about with Illustrator for hours on end.

      I find the first stage is particularly good for getting balance right and having a rough idea of the other factors, such as the typeface used. I find then going on to the computer after narrowing down my ideas to the more effective concepts is the way to go and saves lots of time…at least for me. Everyone has their own way of working!

      Good article, a most read for anyone who thinks a logo should cost them no more than £50. Try £500 at the VERY LEAST!

      • Russ

        I’ll wager that not every designer out there went through college or university to get those rules beaten in to them Laura.

        £500 for a logo? Who told you that? I understand what you are saying – for quality you have to pay the big bucks.

        My opinion on this is much different. Dependent on what you need the logo for, the cost for it’s design could be almost free. If I was creating a free website for a charity there is no way I’d pay anymore than I had to.

        We shouldn’t close off a minds to other possibilities – designers don’t do that….do they?

    • Russ

      Interesting point, I don’t agree with you though. You get many levels of designer in my opinion, some amateur, some highly professional. They are all designers in their own right. The way I take it, the points in this article are perfectly valid – something any designer can take how they like and apply it to their own situation.

      I could argue that you wasn’t a designer for being so ignorant of this, but I won’t – I’m a designer!

  • http:www.martiandesign.com David Platt

    Good points but you left out a few important points:

    • Logos should work in B&W (might get printed in a newspaper, Make sure the logo does not rely too heavily on color alone).

    • Positive and negative weight should be balanced. Reverse the logo out against black. Does it look too heavy?, too light? adjust accordingly. A versatile logo works against dark backgrounds as well as light ones

    • logo should not be too vertical or horizontal (unless you do two versions, one for vert spaces , one for horizon spaces, otherwise you’ll run into some trouble because the logo will not be versatile)

    Nothing is written in stone but you gotta know the rules in order to break em.


  • http://www.sendemallhome.com Landon

    Really good post! This is a good, comprehensive post to follow as a plan when designing a logo. I’ll bookmark and keep in mind – thanks!

  • http://www.minicrm.pl/ crm

    yeah great post!

  • Gusat Siilviu

    thank you for this post, it`s useful for me

  • victor hugo

    I,m agree

    I almost lost my job once, because of the new company logo
    it has many colors and effects and I said that the people wont asimilate it easily
    that if anyone (not designer) see it, they wont be able to draw it

    anyway I leave the job later

    keep it simple b*tches!

  • http://abstraccioninformatica.net todo sobre el mundo de la actualidad informatica

    good input

  • http://www.apple-design.com logo design

    The two things people forget most is how well the logo will print in b&w like David said and how well it will scale. Logos should be vector graphics where possible.

  • http://www.alrayeswebsolutions.com/ designing logos

    Thanks sir
    your 12 Essential rules is good but some rules are missing.

    Company Logos should work by B&W might get printed in a newspaper, Make sure the logo does not rely too heavily on color alone.

    If Positive and negative weight should be balanced. Reverse the logo out against black. Does it look too heavy?, too light? adjust accordingly. A versatile logo works against dark backgrounds as well as light ones.

  • http://www.psprint.com/stickers-labels Ashely Adams : Sticker Printing

    Designing a logo needs something more than just graphic design. It must be appealing and at the same time unique. Something you can never forget easily. I prefer using subtle colors as they are not hard on the eyes. And I also agree with you that a logo must be designed in a way so that it looks good on any background. But, most importantly, it all about being unique! So it is worth taking risks!

  • http://siemprefo.com Fo

    Amazing POST!

  • Danielle

    Good article. All this may seem obvious to a lot of designers, but unfortunately too many do not follow it. Good stuff!

  • http://www.kaplang.com Kaplang

    Really good article which could also be a useful read for any client before chosing a designer, this will enable them to pick the right one maybe, so many cowboys around these days :( thanks for the post :)

  • http://www.alrayeswebsolutions.com ecommerce solutions

    your 12 Essential rules is good but some rules are missing.

    Company Logos should work by B&W might get printed in a newspaper, Make sure the logo does not rely too heavily on color alone.

    If Positive and negative weight should be balanced. Reverse the logo out against black. Does it look too heavy?, too light? adjust accordingly. A versatile logo works against dark backgrounds as well as light ones.

  • http://www.netform.co.za Leondp

    Still not a bad article–given some of the complaints and advice in the comments here.

    Thanks for everyone that commented though–it’s just as helpful as the article itself, for a rookie designer such as myself :)

  • Melissa

    Very nice and helpful article. I’m info together to teach a homeschool class and this will be perfect to help teach the right essentials. Thanks.

  • http://www.sonnydesign.com sonndesign

    The best advice, i’ve been doing logo design for almost three years now and this advice is very effective. Congrats!

  • pesho

    so helpful
    i looked for this topic long time
    thanks again

  • Shikha

    Great article. Neat and to the point. You cannot argue with anything in the articale but one comments about a 20$ logo i would like to say. Whether your logo costs 20$ or 200$ it is not how expensive logo was that determines its value. It is how much thought went to design it, and when the outcome is there, the effort can be seen. You may get a superficial design for 200$ and a simple and memorable for a 20$. It may be rare possibility but 20$ bad logo is not written in stone.

  • http://imokon.com Imokon

    Thank you for elaborating that conceptualization is and should always be the first step. You can never go wrong with simple pen and paper. Ever.

  • http://www.barrierobinson.co.uk/Selection_of_Work/Identity/Examples/?from=Overview Barrie Robinson

    Good article, but I think it worth pointing out that the goal is more communication and representation than suitable style and recognition (you touch upon this lightly). Put in simple terms – foremost, there needs to be a solid understanding of your company’s traits – how your company operates, what it does and what it stands for – in addition you need to recognize the specific benefits of those traits to your customers, and the method, means and context through which these benefits are delivered. The latter sounds simple, but filtering out the non-unique aspects of your business can be tougher than it sounds.

    Finally, you are ready to embark on exploring how to execute in line with your brand. But keep in mind your logo is just one aspect of the tools at your disposal. Interaction, tone of voice, image, layout – everything matters. The good news is that if you get the approach right, rolling out everything from web pages or interactive apps to exhibits and livery is easy… ish.

    People sometimes confuse simplicity in concept and subtle delivery with simple process. The best identity systems are simple, but they are simple because of the often complex work and thinking that has gone into them. Rule of thumb – put the effort in upfront, life will be a hell of a lot easier from there on out.

  • http://www.borgetsolutions.com/web-solutions Siddharth Menon Web Portals

    Great article.

    Like some said, the logo has to be symbol or something which has recollection value. It doesn’t always matter it relates to what you do. In such cases one has to rely heavy on the popularity the logo gains. While designing the LOGO if we have a good marketing strategy for Banding then it would make the process a bit more simpler.

    Eg when we have a LOGO which is a symbol does not relate well to the service or product then we should implement strategies to create awareness.

  • http://www.digitalartform.com Joseph Francis

    What does a $20 font cost to license when you use it for the logo of a company? I know (if you read their terms) the price goes up, but how high does it go?

  • http://www.xn--cabaasennuevoleon-ixb.com/ Cabañas en Nuevo Leon

    excelent… thanks.

  • Mr.[D]

    Finally my questions are answered! My goodness! I’ll just gonna stick with it!

  • http://www.alrayeswebsolutions.com/ web designer company

    Interesting post is this..Though I viewed your portfolio and found that it contradicts your very first point ?

  • http://www.alrayeswebsolutions.com/ website design company

    The best advice, i’ve been doing logo design for almost three years now and this advice is very effective. Congrats!

  • http://www.alrayeswebsolutions.com/ seo companies

    oh your advice is really use full for logo design…

  • http://www.alrayeswebsolutions.com/ cms website development

    I am totally agree with this list although I think for companies which are primarely present online, they don’t have to pay too much attention to the black and white versions.

  • niks

    hey… thanks for sharing the logo design tips.

  • http://www.dravalley.com tomiko nakamura

    oh nice tips. thanks for sharing ;)

  • http://logotivo.com logotivo

    very useful, thanks

  • http://www.mazamitla.travel Mazamitla

    Great article. thank a LOT……… for you advise.

  • http://mishalov.ru Mishalov.ru

    Good article and tutorial for logo designers, useful information

  • http://www.cabañasmazamitla.com/ Cabañas Mazamitla

    thank you for this post, it`s useful, a logo make nice diference. thank

  • http://www.bj2design.com Bjarni

    Once you get your research done and have a good idea, your bound to enjoy the rest of the process, but research is a big must.

  • http://junkiee.net Nina

    Very helpful, thanks for posting :)

  • http://trickpedia.com Sid

    Very Usefull Thanks .. :)

  • http://www.logodesignnewzealand.co.nz/ Brian -Logo Design

    Best guidance for a new logo designer.Great tips to follow

  • http://www.montpellierinteractive.com Web Design Cheltenham

    Some great examples here, there are some other good ones I really like: the VIA Canada Rail one and of course the Amazon one.

  • Make Note

    The article is very helpful when designing a logo.

  • http://www.benstokesmarketing.co.uk Web design Shropshire

    “Follow the K.I.S.S. rule right from the start of the design process, when you are brainstorming ideas and doodling sketches.”

    Great advice, been following the Web design Depot for some time now and enjoy your articles. We have designed a few logos now for our clients and always keep to the KISS rule.


  • http://noticierodiario.com.ar Marcelo

    Thank you very much for the article

  • http://designbyk.wordpress.com/ James

    This is really a good checklist. Thanks for taking the time to write it.

  • http://www.weboutsourcing-gateway.com Web Outsourcing Gateway

    Great, informative article. This should definitely be read by designers.

  • http://www.shopfordesigns.com/search_contest.php logo design

    Amazing and insightful post.

    Every logo designer should read this to know what it takes for a great logo. Yes designers do also sometimes tend to forget that some all time great logos are very simple. Think of the Nike logo.

    Also drawing a rough hand sketch helps a lot.

  • Melody Welton

    Great tips for beginners who is studying to be a graphic designer. I recently had my logo done with Logo Design Creation, and the team of designers are just amazing. They know what works best for a logo and I’m sure all the above mentioned points were considered when designing a logo. I have used their services two times. Both times I have had definite ideas, and have tried to articulate them. The designers were able bring those ideas to fruition, and improved upon my original concepts. I want to communicate certain qualities through my logos, and Logo Design Creation has been able to ensure this has occurred. The ability to work well together with team with just ideas even over the internet. That is hard to do in person sometimes, but Logo Design Creation have made this process go so well.

  • Pedro

    Thanks! Nice article.
    I’m starting with a small project which involves logo design and this will definitely be helpful.

  • http://www.ravi.uxdsign.com Ravikumar V.

    Great, informative article.

  • http://www.rabbitdigital.com Wozza

    Fab post, especially point “9” but you’re always gonna have a client who is dead set on some awful idea he/she saw someone else use whilst on holiday :-|

  • Aniganesh

    Thank u Very Much. Its more use full for me…………….

  • Sagar S. Ranpise

    Awesome Article! This is really a great article for knowing all process and things involved in the logo designing. Thanks for sharing!

  • http://www.logodesain.com logodesain

    nice article ! love it :)

  • http://www.philipharper.info/ Philip Harper

    Nice article, good points. When I design a logo, I always ‘check’ to see how the design fits amongst the competition for effectiveness!