9 Marketing Tips from a Six-Year Old’s Lemonade Stand

The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand.

Seeing as how I didn’t really want to spend the better part of my weekend selling lemonade, I tried to talk her out of it by showing her how much she’d need to spend to buy the lemonade mix, get the cups, that sort of thing.

Regardless of my best efforts, there was no changing her mind. She wanted to go into business and there wasn’t anything I was going to do to stop her.

So as I succumbed to my role as venture capitalist in her first business startup. I decided that at the very least, this would be a great chance to teach my daughter about counting money, basic business principals, that sort of thing.

We sat down with a pad of paper and started writing the business plan.

It didn’t take long before Sophia, becoming completely exasperated with my efforts to teach her about price structure and ROI, looked up at me and said:

“But Daddy, I just want to give it away. Our neighbors are so nice, I just want to give them the lemonade.”

Wow! What do you say to that? She hit me with a complete game changer that I didn’t expect.

Suddenly, the lemonade stand had taken on an entirely different meaning.

So we put away the business plan, she drew up a sign and my wife helped her mix a pitcher of lemonade.

Just as we were about to open for business, Sophia came in from the back porch with a sprig of mint she had cut from a pot.

“Can we put mint in the lemonade?” she asked. “I want to make it extra special.”

And with that, on a Sunday afternoon in a quiet neighborhood, she was open for business.

Within a few minutes, one of our neighbors who had heard about the project came over with 50 cents to buy a glass of lemonade. Twice the price my daughter was originally planning to charge.

“But it’s free” Sophia told her.

“That’s OK. I want to pay you for the lemonade”, she replied.

Not knowing what to do with the money, Sophia put it in a cup and set the cup on the table (where everyone could see it).

Before long, more neighbors came by, each one giving her at least 50 cents. When a car would pass, she would jump up and down and scream, “Free lemonade” hoping they would stop.

For the most part they didn’t. However, at one point, one did and the driver handed her three dollars for his glass of lemonade – 1,100 percent more then if she’d gone with her father’s suggestion of 25 cents per cup.

By the end of the day, Sophia had made a whopping eight dollars at her “free” lemonade stand.

When it was all said and done, I realized that although my original business lessons didn’t stick with my daughter, I learned a lot about marketing.

Here are nine lemonade stand tips that you can use to market your services:


1. Give people something for free and they will feel obligated to return the favor

When you help someone, it creates a natural desire to return the favor. As a web designer, provide helpful tips on your blog, participate in forums offering advice and helping non-designers, share ideas on Twitter. In doing so, you’ll not only build trust, but also develop relationships with potential clients.


2. Give potential customers a taste of your offerings

Offer free themes or templates with an easy upgrade to “pro” versions. Provide free stock graphics that hint at potential identity or branding packages while demonstrating your creativity. Just be sure to make it good. When users are excited about the base product, they are much more likely to upgrade.


3. Make it “Extra Special”

Don’t just offer lemonade. Put in that extra sprig of mint. Make everything you do something “extra special” and clients will take notice. Not only will they come back for more, they’ll tell their friends.


4. Don’t Be Afraid to Tell Your “Neighbors” (Network!)

One of the first things my daughter did when she opened her stand was run next door and tell the neighbor. After getting his lemonade, he called two other neighbors to tell them about the lemonade stand – both of whom came right over with “donations”. Don’t be afraid to tell friends and colleagues about your services. You never know, they may talk to your next big client later that day.


5. Do What You Need to Do to Be Seen

It wasn’t enough to just put up a sign. My daughter’s advertising consisted of jumping up and down screaming “free lemonade” at passing cars. While it might seem extreme, it worked. How are you “screaming” about your business?


6. Be Persistent

Even though most of the cars passed by, my daughter didn’t give up. Finally, after many failed attempts, one of them did stop—doubling her income for the day.


7. Build Anticipation

My daughter’s first customer knew about her project and was there as soon as it opened. Don’t just launch your new web site, let people know it’s coming. Drop hints, show them screen shots, make them look forward to the big day.


8. Find Good Partners

My daughter’s little brother kept drinking the lemonade – not the best partner. However, her friend from down the street was out there with her jumping up and down screaming, doubling their advertising efforts.


9. Advertise Your Popularity

Once my daughter’s cup started filling with coins, people were more likely to “donate”. Don’t be afraid to advertise your popularity. Place download counters, comment counts and subscriber numbers in prominent places. Just make sure the stats are high enough to warrant a little bragging.


Written exclusively for WDD by Jim Lodico. He is a freelance commercial copywriter and marketing consultant. You can learn more about his services at his website www.jalcommunications.com

What do you think of these marketing tips? How else do you market yourself? Please share your views with us!




  • bruce peck

    great article. my brother’s kids did the exact same thing. they built a custom store front out of cardboard boxes, made fresh squeezed lemonade with raw cane sugar.
    the cost was 1¢, with a tip jar nearby and a note that said, “college fund” (my brother’s doing) The average profit per glass was around $1. (Try advertising lemonade for $1 per glass and you’d be lucky to get a single customer) I always thought that it was a perfect metaphor for how to run a real business.. you nailed it on the head.

  • Christer

    Nice and creative story on marketing. Send some lemonade to Norway, please:)

  • http://www.metropoliscreative.com Michael Flint

    Some good advice here. I bet it also helps to be a cute 6 year-old.

    • Sarita Singh

      Yes agree with your later part ..:)

  • http://www.deadlycleverdesigns.com Corey Freeman

    Awesome article. Your daughter’s strategy was really fascinating. By the way, did the mint actually taste good in the lemonade? Haha.

    • http://www.siculamagazine.com protorob

      Shure! it’s like a Virgin Mojito!

  • http://the-a-crew.com MCEctoCooler

    Great parallels! These ideas sound basic, but are often overlooked by the ‘professionals’. Good read!

  • Just one guy

    Man you should reconsider seriously about your daughters education, be aware that you are talking about a child, even if that didn’t happend and you wanted to “make the post”, thats…, your daughter with her dreams, with her enthusiasm, with her childhood in her hands trying just to be anyomre than that, and you want her to become another brick in the wall, you don’t have to put her inside the box before she can even open her eyes…

  • http://www.correresmidestino.com Zhu

    I must admit I’m usually allergic to marketing advices (too much blahblah in my opinion!) but that I just loved this post. Very clear (and smart!) tips, with a cute story in the background.

  • http://www.yourlifestyledesigner.net Ceena

    I loved this post. stories like this really inspire me.

    thank you for the great list. You must be very proud of her. :)

  • http://www.parisvega.com/ Paris Vega

    This was fun to read. Amazing how such a simple “business” can carry such great lessons. It was very insightful of you to notice.

  • http://www.orphicpixel.com Mars

    wow a very clever marketing idea of a kid

  • http://styleswamps.com/ Style Swamps

    Must have been fun!

  • http://pagegardens.com/ Page Gardens

    Extra special is the most important part. Or at least making it a unique experience.

  • http://www.hodgeman.co.nz Hodgeman

    Great read, we can all take some tips from this. Very inspiring.

  • http://www.photodesigners.net/ Samuel

    Really creative article, thanks for share your experience as a father and make it a really useful article.

  • http://www.colourpencil.com Rishi Sinha

    Nice! It is so true, the power of free. But at the end you will get rewards.

  • http://www.bonoseo.com Mariusz

    What a great article!! Made me smile.. but that’s life. Never stop learning – even from a six year old marketing expert ;)

  • http://www.branditsolutions.com web application development

    The preliminary step is aim to maintain the site simple, understandable and translucent.The fundamental endeavor of every website is to make business thus the graphics and the text must provide to each one visiting the page and so bringing them closer to buying a product.

  • http://www.gbwebdesign.nl/ Gert van den Brink

    I just loved this article! As I child I once opent my own bussiness selling chocolate’s, soda and things like that. It was funny, and I even earn some money from it. I don’t remember why I stopt…

  • http://10steps.sg Johnson Koh

    I enjoyed this article a lot. You have wonderful kids. :D

  • http://richardfang.com Richard Fang

    this is great tips, so simple and straight, yet sometimes it’s overlooked by us :D

  • http://www.crearecommunications.co.uk Adam

    I really enjoyed this article, a lot of the advice really makes sense – though I’m not sure a jumping and screaming businessman selling car insurance would have quite the same impact!

  • http://www.aab-web.com Aram

    Nice story and some useful tips, thanks

  • http://www.traxor-designs.com/ Luke Jones

    Great article and I couldn’t agree more, I’ve done a free design for an individual who hosts a radio show (Matt Forde, BBC 6Music) and since then I’ve had praise from him which has helped my confidence but I’m also got some tickets to a show etc and future work coming from it (touch-wood).

  • http://futureplanmedia.com Stuart

    Absolute genius, this article has made my morning and cheered me up no end.

  • http://www.adeelsarfaraz.com Adeel Sarfraz

    Really nice article. It really opened up my eyes on how little things we do can create opportunities.

  • http://www.traceygrady.com/blog Tracey Grady

    Beautiful story, and a nice allegory for the fundamentals of marketing.

    When I was about five years old, I picked lots of geraniums from our garden and went door to door with a couple of friends selling bunches of flowers. The neighbours were all happy to hand over a few cents for a bunch, but when my mother found out she made me return all of the money. Happily, she is very supportive of my current business endeavours!

  • Jonas

    I seldom leave my little “rss place” but this post deserves a little something. Great post, inspiring and heartwarming. Keep up the good work// from a rainy Sweden…

  • http://www.jalcommunications.com Jim Lodico

    Thanks for all the great comments. I agree with Zhu. It just seems refreshing to step outside the world of marketing speak once and a while.

    The beauty of it all, Sophie has no idea that she did anything other then give away some free lemonade (and have a lot of fun). The parents and neighbors had fun socializing around the lemonade stand and I’ve got a great story to tell.

    One more thing, Michael hit on my unwritten 10th tip.

    Jim

  • Kate Madigan

    Would your daughter be interested in a position as senior marketing strategist when I launch my new website in a month’s time? :)

  • http://mattrossidesigns.com Matt

    Great post. I think that it is all relative. Treat your business like a 6 year old treats their lemonade stand, but don’t be a 30 year old trying to sell lemonade, like a 6 year old.

    be genuine, don’t try.

  • http://www.DebugLife.com DebugLife.com

    Fantastic post! Really enjoyed reading it. Some good advice.

    However, is it possible that this worked because of the “awwww factor”? I too end up giving extra money when I see little kids showing their entrepreneurial spirit. It is more to support their efforts than a real desire to drink the lemonade or eat the cookies and chocolate.

    There are lots of sites that only have donations and while it’s a nice steam of income, it is rarely the main source of funding.

    But I am being to particular here with the business model. I do understand that the gist of the article is making reference to going the extra mile; something which I agree with.

    -Arif

  • http://www.whataday.nl Jori

    Thanks for the tips! Great article.

  • Gabriella

    This is great, already Tweeted it. Love it!

  • http://jpedroribeiro.com J. Pedro Ribeiro

    That’s a very inspiring story, great article ;-)

  • http://www.eZoneSecretary.com Janet Janowiak

    What a great grassroots reminder of how sometimes we get caught up in the gimicks of marketing. Lesson Learned: Keep it simple and blow your own horn!

  • http://printedproof.com christian

    Great article. We often try to complicate things and spend too much time and energy to make things work. End of the day the lemonade stand had it right.

  • Vaibhav

    One of the best articles I have read in recent times. Thanks for it. Convey my regards and blessings to Sophia.

  • BebopDesigner

    Brilliant post! Guess some marketing truths are timeless. Great advice. Cheers

  • http://www.dualsidedmedia.com Dual-SidedMedia

    Such a great article! It shows some of the basic simplicity to easily find business marketing success. Thanks for the post — it makes a great Tweet!

  • http://www.protoshare.com Andrea

    I enjoyed the post, Jim, thank you!

    A few people mentioned the “aww” factor, which in some ways is true for Sophie’s success, but something that many people seem to forget as they get older is the passion or excitement for what they do. That’s what she and her friend had with the lemonade stand.

    Oftentimes, if you are passionate about what you are doing (it could even be one tiny aspect of an overall product or service), people latch on to that and feed off of your passion. It gets them interested and they want to partake in that excitement.

    What a nice reminder.

    Best,
    Andrea

  • http://www.jalcommunications.com Jim Lodico

    Great point Andrea.

    It wasn’t just the “awww” factor. It was that she was so excited by her project.

    If we could all find the passion that leads us to jump up and down screaming, I’m sure we’d all do much better and be much happier.

  • http://cardinalcoffee.com Hamilton Ash

    10. Lets give people great products too!

  • http://www.tintedpixel.com tintedPixel

    Thanks for the great read. Really made my morning.

  • http://www.seriousvanity.com/ Dana from Serious Vanity Music

    Love it! My first business was a lemonade stand I ran alongside our family’s garage sale. It was a huge success (I had the money to buy the toy I’d been saving up for within the first day). Time to revisit that weekend in my brain, recapture not just the tactics, but also the emotion behind it. Thank you!

  • http://haveyoumetpep.com Pep

    Very good demonstration ! I just disagree a little bit with the “screaming” part. Talking about your business & give information is one thing; trying to stop everybody in the street is something else. I try, in my recommendations, to avoid this type of actions and to start a Permission Marketing process.

    Of course, for a kid doing a one day lemonade stand, permission marketing is not so simple. What if Sophia had asked the neighbors if she could come by on Sunday afternoon, as it will be very hot and sunny, to deliver free lemonade ? She can tell them to tell everyone that could be interested to contact her if they wanted lemonade on Sunday. This way, she can guess how many bottles she should do, and how much time she’ll have to spend on to give away (or sell) the whole stock.

    Ok that may seems a bit extreme, but it would be interesting to see if she earns more than 8 dollars this way !

  • http://www.joshrimer.com Josh Rimer

    I love this post! Those are great marketing tips and it just goes to show how it can work in almost any industry and for any purpose. I have a new blog where I teach people how to get more exposure for themselves online and I give away that info for free, but reading this makes me realize that I need to still find ways to make it even better for the reader because the more I give the more I’ll get back in return exponentially. A great lesson for everyone. :-)

  • Nick Routley

    Love this article. Thank you for an interesting perspective on marketing.

  • Fernando

    Wow¡ It´s incredible how a child could make a little business without knowledge about it just having intension to do it.

  • http://ccpmultimedia.com Connor Crosby

    Wow this is a great comparison! Tell your daughter great job!

  • http://deejaydog.tv doug vanisky

    Great analogy. Really enjoyed this post. Thanks.

  • http://windoo.wordpress.com web2000

    Wow it looks like from the overwhelmingly positive comments that you have provided some good information here.. Congratulations and keep it up!

  • http://trusurge.com Tom Jones

    Very creative Jim. These marketing fundamentals are very important for a small business especially to distinguish themselves. Good fundamentals always work and never go out of style.

  • http://zazzu.com Mark Jaress

    Nice read – we had exactly the same experience, except the “extra special” was fresh squeezed grapefruit/lemonade and the proceeds went to help the local school.

    It was a very refreshing and rewarding experience which led to me buying an electric juicer (all of hers was had squeezed). And a repeated effort. Doesn’t hurt to have a very cute little girl with a very loud mouth as your front person, either!

    Thanks for the great story

  • RoaldA

    Haha, how cute, tho awsome tips! Ty! ^^

  • http://www.biz-development.com biz

    Clever marketing tricks. In fact these are regular marketing tactics by the companies, but they are told in a very common way.

  • Amatatomba

    Great article. A few days ago I was downtown and the same sort of thing happened to me. In my city, young boys will go out and sell flowers made of sweetgrass (like this http://farm4.static.flickr.com/3066/2380759763_41256ec8b4.jpg?v=0). I’ve never bought one before but a little boy came up to me, my aunt and sister and asked if we wanted one. We said no thank you and he said “You can have them anyways” and that he wanted to get rid of them so he could go home. We gave him some money for them, when we wouldn’t have bought them otherwise.

  • Zach S

    Michael, totally agree being a cute 6 year old doesn’t hurt. Try it when she’s a teenager and we’ll see if she gets the same response.

  • ebow

    this how aggressive you have to be these days in marketing to get customers these days.great read

  • http://young-developer.com Young Developer Teen Programming Forums

    Excellent post, gives a different perspective on business. I rarely leave the RSS reader but this post was definitely worth commenting on — excellent!

  • Rajesh

    Good article. It’s always fascinating to see how kids outsmart even seasoned marketer with creative ideas. I wish there were more VCs who trust innovative ideas for not many original ideas just come from kids of VCs:-) Thanks for sharing.

  • ken

    I love the PBS model of opening for business. Provide them with an excellent “free” service and let them pay you what it is worth. Nice anology.

  • http://www.bizplancorner.com Adil Rehman

    Hi,
    Cute story in cruel business world, I agree to some extent if, you want long term relationship with your customers then it is applicable, but not fully. Excellent post, I must say it is an entirely new perspective on business.

  • http://www.gustavolemos.com Gustavo Lemos

    Nice article, easy to read. Good one

  • Jfguerra

    Great Article, thanks

  • http://www.exxcorpio.com Luis Lopez

    excellent history, i think we should be more kids than business men/women and try new thing all the time. as kid do.

    excellent article

  • http://www.GoLevelland.com Twitter: LevellandEDC

    What a great story that can be used in not only business, but in the not-for-profit world as well. Thanks for sharing the experience so eloquently.

  • http://www.ruthspiro.com Ruth Spiro

    Really nice article! I’m not even in the web design business (I’m a children’s book author!) but your advice translates to any field. Have you thought about expanding this into a book?!

  • http://janicerobertsoncoaching.wordpress.com Janice Robertson

    I really enjoyed reading this post. Isn’t it great how kids will just go ahead and do something without all the procrastination. Great life lessons here. Well done to your little girl. Good job.

  • http://www.tdsolutions.com Paul Tauchar

    Sometimes we simiply miss the basics. We tend to make it compilcated and get too complacent and comfortable and shift away from what got us there. We are creatures of habit and it is very difficult to break habits unless they are pointed out and attention is paid specifically to changing them. Good information. Great story. Cheers!

  • http://www.babyslanguage.com Lisa

    Great post, can’t wait for mini me to do the same. Inspire

  • http://www.bestwebimage.com Rob

    Nice. I was refer back to the days of selling golf balls when I was a kid. Similar tactics, and if things are going the way I planned I just think how would I sell these golf balls.

  • Suzanne

    What a very inspiring post! I have been “burned out” with my business lately and this was a great pick me up and the tips/advice is great!!

    PS love the mint sprig… Reminds me of a show my little LOVES to watch (max & ruby) ;)

  • http://twitter.com/jalopp JaLopp

    Love the artical. keep them coming. (and make them extra special)

  • http://betterprouctions.com Brandon Setter

    I love the way kids think. Make me feel so dumb sometimes when I get out my pen an paper and start planning. It really comes down to people and truly caring about giving them something they will enjoy and need not thinking about the dollar signs. Thanks for the post very encouraging!

  • http://www.bridalook.com Ellery

    This is by far an excellent lesson of marketing taught by your beautiful daughter!

    Bookmarked.

  • http://www.hiremarvinwilson.com Marvin Wilson

    I’m not a designer but it’s nice to see sales and marketing articles on design websites.

    I especially liked #3 Make it “Extra Special.”

    There is always something we can do to make the customer/client experience extra special. This not only applies to freelancers and soloists, but also to employees, too.

  • http://www.libertyinteractivemarketing.com Liberty

    Wow! What a fabulous post and appreciate your take on wonderfully simple story and parlaying it into a useful business approach. How refreshing.

  • http://www.julietaustin.com Juliet Austin

    Thanks you so much for such a great story. It made me laugh– and the marketing lessons are awesome!

  • http://www.imafter.net/ ImAfter

    I can’t believe this, not only a great post, it is also a match at what I am trying to do in the UK; set up a new business network at imafter dot net.

    Rather like your daughter, I want to do it for free, however I will need to pay the bills at some point and so am introducing a trial period until next April (2010). After that my intensions are to charge just £25 as I feel there are so many bad sites out there charging more, that if I can give value, more people will sign up. The more people who join will mean even more value to other members, a virtuous circle.

    Great post; is your daughter likely to get a job in Politics? I can see it now, NO Tax!

  • http://www.rjdalton.com Enoch Fung

    I would be very interested to know how this works in real life. You give something away for free in our world, people wouldn’t return the same fuzzy charitable feeling they had for your daughter. The rest is pretty much what lots of people are doing already.

  • http://whatnowgrasshopper.blogspot.com/ Stan Schultz

    My nine year old grandson had a very similar experience. Although the sign I helped him to make said 50 cents a glass, most of his customers gave him more. An adult entrepreneur was so taken by this young go-getter that she gave him $5.00. He also sold bunches of his old toys, star-wars figures and Sponge Bob figures, ones he had outgrown from fast food joints, with similar results. Of course being a charming tow-headed kid certainly helped:)

  • http://www.jalcommunications.com Jim Lodico

    I’m not sure I agree with you Enoch. Blogging, white papers, web design templates and other content are all examples of free give aways used to draw in potential clients. If the content is good and of value, they will want more.

    It may not be a fuzzy charitable feeling that leads them to your door but if you truly help them solve a problem, chances are they will be back.

    • http://www.rjdalton.com Enoch Fung

      True but I’m more charitable to a cute 6 year old selling lemonade at a homemade stand in the front-yard than say, a working adult selling the same thing. In fact, even with all 8 marketing tips put to use by the working adult, I probably wouldn’t buy the lemonade anyway – unless a hot chick sells it to me, then I might buy more than one and come back for more!

      I wouldn’t consider blogging and white papers (and similar) to be free giveaways. They’re community building tools to connect to your clients or potential clients and sometimes, they’re part of the service. Information is usually free anyway so giving free things that are free to begin with just doesn’t seem to qualify in the free-giveaway category in my books. Giving away free templates, on the other hand, I won’t disagree. It does give the client a taste of what you can do with design.

      I think focusing on tips 2, 3, 5, and 6 would make the analogy much stronger and effective. The other tips are very valid and I don’t disagree but they don’t really seem to “hit” it at the right spot.

  • http://mimi-goodies.com Mimi

    This article was so elementary and so surprisingly accurate, I feel good having read it. I get tired of reading long and complicated “lectures” when it can be said so metaphorically and simply. Thanks a bunch for this. :)

  • http://www.jalcommunications.com Jim Lodico

    Sure, the lemon aid stand is a metaphor (but true story) and the cuteness factor is big. However, bring the tips into the adult world and it might actually work to sell lemonade. Ever bought something at a grocery store because you were given a nice sample? Even if you didn’t really want it? It happens.

    You’ve entered into the current Seth Godin, Malcom Gladwell, Chris Anderson debate though with the idea that “information is free.” There’s also a difference between information and advice or knowledge.

    While a blog about a CEO’s day to day activities may work as a community building tool, a white paper that outlines or explains a solution to a problem goes beyond information. Information also needs to be compiled. The person or group compiling the information then decides to either give it away (often as a marketing tool as described above) or sell the information.

    Likewise with a blog. A blog which teaches or gives away valuable advice can be used to lead readers to the blogger’s services. If I like the advice you provide, I’m going to be compelled to hire you when the time comes. And yes, this is also part of building community.

    Of course, there is a fine line and a good deal of overlap between point #1 and #2.

    Thanks for the critique. I enjoy discussing it.

    Jim

  • http://devesigner.com Lamin Barrow

    Interesting story!! Great tip though, so thanks very much for the post. :)

  • Nichole

    What a wonderful article. These tips can apply to a number of positions and responsibilities.

  • http://www.tocgames.com/ Jenny Miller

    Thanks for your generosity in sharing all these wonderful tips…keep it up!

  • http://www.benoitvilliere.com benoa

    Loved that article :)

    One more lesson would be, while designing a business model, think out of the box. Always. But don’t loose the box ^^

  • http://www.EdwardMooreLive.com Edward Moore

    This is a great story and a very good marketing lesson for everyone. Thanks for sharing it with us. I will be re-tweeting it as well.

    We can all learn from this experience and I am sure the kids will remember these lessons down the road when they become adults as well.

    To your health,
    Edward Moore
    http://twitter.com/EdwardMoore

  • http://www.estudio81.net Efrain

    Nice. Great tips. I’m definitely using this tips in my business.

  • http://ofjz.com Johan

    Great story! I’ll go ahead and open my own lemonade stand right away! I wonder if it works just as good for a 25 year old guy though? ;)

    Thanks for sharing this inspiring article!

  • http://www.nopun.com Noel Wiggins

    Having my own business is stressful, when its suppose to be freeing…

    Trying to tap into the mind of a six year old and letting me start having “fun” would be a great change.

    These are some great tips to consider…


    Thanks & Regards
    Noel

  • http://www.refinelighting.com ben

    thanks for advice

  • http://falaseriolipe.com Filipe

    hey!
    i just translated this post to my blog, i hope you dont care!
    i’m from Brazil, and Sophia’s story is now written in portuguese, thank you so much!

  • http://gdkey.cn Joey

    Cute girl, great lesson.

  • http://pablomaronas.eu Pablo

    Interesting story… Will this work in real life-business?

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  • http://corradinimarketing.blogspot.com Daniel Corradini

    Very nice article, I really liked it. It’s amazing how (apparently) simple things from our daily lives can teach us a lot.
    I was wondering if I could reproduce this article in my “native language”, for my country’s audience, quoting the source and pointing it back to this article, of course.
    Best regards!

  • http://www.rollingwave.com Ajay Achuthan

    Loved it. Awesome insights.

  • http://spenserbaldwin.com Spenser Baldwin

    I took this literally and opened my own stand…cops got called. Somehow a twenty-something selling an “extra-special” liquid arouses suspicion.

    Awesome article; it’s wonderful how lessons are everywhere as long as we pay attention.

  • http://www.squiders.com Web Design Maidstone

    A very apt example of doing that little bit more to build lasting relationships with clients

  • http://kemalsunalfilmlerim.blogspot.com/ duzce

    Nice and creative story on marketing. good archive.

  • http://twitter.com/karlaidoscope Karla

    It’s true. I’ve paid for things that were offered to me for free.

    And yes, having your own business is always supposed to be fun. I don’t get it when people say, “You don’t want to have your own business. I have my own business and It’s a DRAAAAG”. Then why do it???

    Thanks for the inspirational story!!

  • prakash basnet

    very good marketing tips thank you very much

  • Rajath

    Nice one.. Great marketing tips.. Hats off to Sophia…

  • Narcelio

    Great!

  • http://www.adultvideosworld.com/ adult movies

    great advice for marketing – thank you very much for the great read

  • http://traveltourismguide.tk travel tourism guide

    Thank You For Your Share.

  • http://anengineersperspective.com Karl

    This is great and right on the mark! Definitely a “keeper!”

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    a good feature on marketing, can you do one on social bookmarking sites as well ?

  • http://www.airmagtravel.com Airmagtravel

    This is a fun story about marketing. Thanks for sharing.

  • http://www.webdirective.com CraigB

    As a father of three I can tell you children are great salespeople and have great ideas. They have no fear of the word no and constantly push the envelope (and patience) or people around them. Your post is a great example of the gift of giving. The more you give the more you receive.

  • http://howtolosedebt.com Ross Dodwell

    Jim,

    Great story. I can help but see the relationship here between marketing and the social media of today. Clearly giving it away free happens every day in the social media space.

    Thank you for this post!

    Ross

  • http://www.lockerzdavetiyesi.info Lockerz

    Great Article, thanks

  • gknw

    I think that not only her marketing but also lemonade was really delicious. Even if marketing is no matter how good, the business does not proper when a product is not good.

  • http://www.anindasinema.com Sinema

    Thank you good blog

  • http://www.hitbedava.com agrisevdasi

    This is a fun story about marketing. Thanks for sharing.

  • http://www.onlynpara.tr.gg onlynpara

    very good marketing tips thank you very much

  • http://www.hitbedava.com hitbedava

    Nice one.. Great marketing tips.. Hats off to Sophia…

  • http://www.ecoastsales.com Erika Lehman

    I think this is great and teaches us that creativity really is at its highest at a younger age. Just the other day ECCO shoes (in NH) donated a pair of nice golf shoes to the host of a popular morning radio show–free, no strings attached…but the radio personalities talked for ten minutes about ECCO (or course there were transitions to nice shoes, life changing shoes, and Forest Gump). Perhaps new business will come from this, or perhaps not, but sometimes giving something away can really have an impact.

    Great article!

  • http://www.eldoradoseo.com Chris Arnell

    Great story about how simple it can be sometimes. Keep up the good work Jim!

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    Nice and creative story on marketing. Thnks

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    very good marketing tips thank you very much

  • http://boldis.ru Boldis Media

    Give people something for free is very good advise!

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    Simply awesome

  • http://www.mehmetkabatas.com Chris

    This is a fun story about marketing

  • http://www.albruna.nl Martin

    This is a lovely story and some great advice!

    Thanks!

  • http://2tired2cook.blogspot.com sueisrael

    hi,
    my children are better business heads then me. my son when he was 9 sold lemonade, bought himself a 2nd hand mobile phone. He was known as the “lemonade kid” a stranger passed by and asked hows the mobile collection going, he proudly took it out his pocket and waved it in the air. His next goal was a laptop, here i said for every penny he earned i would meet it. By end of the summer he got himself a toshiba, his research, his shopping, his purchase.

    with the lemondade he tried out selling cookies to go with, it was important for me he baked them himself, so he could recite the recipe to doubtful customers.
    one time he decide to sell paintings, bought canvases and used my acrylic, all sold out.

    His lemonade were advertised with cute hand-drawn graphics, he gave discounts for mothers with their children and dog-owners (his stall was in the local public park opposite our apartment.)

    one big lesson he learnt besides all the above is co-workers…he never paid money, or with merchandise/products, he did take his friends who helped him out to a slap-up sushi bar of their choice, paid with the days earnings..
    One other big lesson whenever another kid tried to muscle in with cheaper prices, he would initiate a partnership. That just might be the point i’m most proud of.

    Even though by then he was an “old-timer” with all the know-how and the regular customers.

    Yeah, i am one proud mother, with a lotta respect for my son

  • http://@ADHumlen Anneliza Humlen

    Never underestimate the power of authenticity. No wonder that as adults we have to work so hard to stay “authentic” in our lives & business. Great story! Thanks for sharing & inspiring us.

  • http://hoodiesusa.com/ Hoodies

    Wow, these 9 tips are so simple, yet so essential. You always have to offer more than your competition!

  • http://www.jerry-lee.cz Jerry-Lee

    Cute! ;)

  • http://www.kemalsunalfilmvideo.com Samet

    good article :)

  • http://www.promostuff4u.com Tim Somers

    Been in marketing for 20 plus years – and this must be the best 9 tips ever! So simple and effective, many over think their marketing plan – virtually spinning their wheels coming up with stuff that is not effective. Keep it simple folks.

  • http://www.kemalsunalfilmvideo.com Bal

    Nice and creative story on marketing.

  • http://www.developerweb.co.uk Richard Havelock

    Great tips,

    Remember to let clients know if you are doing something extra for free or there is a danger that they think what you are doing extra isn’t much work at all and can lead to ‘scope creeping’.

  • http://www.howtodetoxyourbody.net Detox

    Sometimes we get lost in our daily life and it’s good to just got to sit back and observe your kids as we will learn so much from them.

  • http://wordpress.themeshq.net/ Wordpress Themes

    Fantastic article. A lemonade stand is a great way for a kid to start on his entrepreneur journey, as he has to learn how much money his lemonade cost, and make a profit out of it.

  • http://www.perfilgeek.com Edwin Sandoval

    The marketing is a tool that every Webmaster need to have in his mind, in all projects, in all dreams…

  • http://www.brittaburrus.com Britta

    Thanks for sharing this… I reposted it on my fb page. It is very refreshing just like lemonade… :) and a great reminder!

  • http://www.wordsofvalue.com/ Web Content Writer | Nikki May

    The core principles of marketing and business presented in a fun way!

    Thank you for presenting these very essential marketing tips in such a simple way.

    Failure to follow these is one of the reason why businesses fail!

    Great post – thanks.

  • harsh

    Amazing tips :)

  • wendz

    Nice Article, but you can’t do that in a “third world country” =)

  • Kevin

    When life gives you lemons . . .

    . . . learn a new marketing strategy!

  • Hurndog

    I conclude after reading your post that the best way to conduct business is to let kids do the sales, they can get away with anything.

  • http://www.ikincielesya.com.tr Sofia

    You give something away for free in our world, people wouldn’t return the same fuzzy charitable feeling they had for your daughter…

  • http://www.linomade.com Linomade

    Communication is as easy as Linomade – mix, campaign, design and management like lemonjuice, sugar and water!

  • http://chiccrush.wordpress.com Amanda

    I love this! How brilliant is she? And, the thoughtfulness with the addition of the mint – adorable. What we could learn from the viewing the world from a child’s perpective…? Wonderful. Adding this to my blog!!

  • http://www.justinmind.com Etienne

    A great example on how to make the difference with your clients… and keep the passion alive!

  • http://www.companiesmanagement.com/ Lara William

    O my God! Really amazing tips. I also believe to behave like children because they give true color of life. Really it is amazing tips.

  • http://www.LocalInternetMarketingToronto.com Vedran

    Great story! We can always learn from our children and keep it simple. Marketing can be as simple as a lemonade.