Adobe “Create the Web”

Yesterday, Adobe used the keynote slot of their ‘Create the Web’ event in San Francisco to preview what they hope, will be the next generation of tools that you and I use to build the web.

For those of us not lucky enough to be in the hall with them, the event was streamed online — ironically displayed using Flash Player. That was however, the only dated aspect of the presentation.

Much of the community has been querying Adobe’s commitment to innovation in the last couple of years, especially with the apparent cash cow of 0.5 incremental releases of the Creative Suite products. However, we’re now starting to get a glimpse of what the web enthusiasts at Adobe have actually been working on; not behind closed doors, but seemingly, in the real world.

Community driven projects frequently disappoint: slow development, numerous bugs, and a lack of direction are frequent criticisms. Adobe have managed to avoid at least the latter.

There is now a clear commitment from Adobe to what we think of as core web technologies — HTML(5), CSS(3) and JavaScript — and they’ve built a suite of products not only around these technologies, but actually with them.

CSS3 filters, apparently based on the PixelBender toolkit that was popular with Flash developers several years ago have been actively developed and implemented in both Webkit (which powers Chrome and Safari) and iOS6. These filters are vendor-prefixed for now, but Adobe’s involvement with the W3C means we should see them across the board in the not too distant future.

A number of new products were announced, including: Adobe Edge Animate, for animation using HTML5; Adobe Edge Code, for coding sites and live previewing in a browser; Adobe Edge Inspect, for testing sites across multiple devices simultaneously; and Adobe PhoneGap Build, an application version of the PhoneGap SDK for building mobile apps using core web technologies.

Adobe Edge Animate

Adobe Edge Animate

Adobe Edge Code

Adobe Edge Code

Adobe Edge Inspect

Adobe Edge Inspect

Adobe Edge PhoneGap Build

Adobe PhoneGap Build

Another headline grabbing announcement is that of Adobe Edge Webfonts, a service of over 500 open source fonts for use online and in apps. Developed as a partnership between Adobe’s Typekit and Google, Edge Webfonts are available for use as of today. This looks like a move to reassert control over the lucrative font market that has been diversifying in the last year or so.

Adobe Edge Web Fonts

Adobe Edge Web Fonts

The most exciting part of the keynote was the announcement of Adobe Edge Reflow. Reflow could be the next generation of WYSIWYG editor, designed to help you create responsive websites. With built-in support for breakpoints and working natively in CSS, it could be the go to tool for responsive design very soon. Edge Reflow is expected to be available before the end of the year.

Adobe Edge Reflow

Adobe Edge Reflow

All tools are part of Adobe’s Creative Cloud set of products, but the biggest announcement of the day was that they’re all part of the free subscription, meaning they’ll cost you nothing at all to use.

Learn more at or watch the full 80 minute keynote at

Are you excited by Adobe’s latest products? Does anyone else make tools to rival Adobe’s? Let us know your thoughts in the comments.

  • Yongning Liang

    Video play using Flash Player? why not HTML’s ?

    • Me

      That does not work consistently across browsers, doesn’t have consistent support for adaptive bitrates, and often still requires an additional plugin (such as quicktime) in order to work.

  • Web Design Malaysia

    awesome set of tools!

  • Black Book Operations

    Well well well, adobe is really working on staying on top of their game here, very curious, will experiment with some of these in the near future

  • lalit

    article is ok. but i will preffer html5 video tag rrather than flash player in web.