While Generation Y may be too young to remember, there was a time in the 70s and 80s when the coolest gadgetry was inevitably “Made in Japan” — especially a series of 35 mm SLR cameras that set the industry standard.

When the design consultancy group Antrepo analyzed the logos and typography of these vintage cameras, they were struck by the line-based logos and extended-outline fonts that designers utilized for the majority of these products. The switch to the “less-bold” typefaces presumably cut down on production costs.

So, like any good creative, the team at Antrepo asked “what if….” Specifically, what if the hottest digital brands of the current day were done in this same vintage style? From there, the Instanbul-based company reimagined logos for such web leaders as Google and Amazon to social media sites like Twitter, and Pinterest.

The result is a cool mashup of modern-day tech with retro branding. It’s also a good reminder of how trends in design are constantly changing and evolving — but that there’s enduring merit in revisiting the ideas of the past.

AOL logo
Apple logo
Google logo
Linkedin logo
Flickr logo
Instagram logo
Twitter logo
PayPal logo
Blogger logo
Amazon logo
Dropbox logo
Yahoo logo

Do any of these logos work better than their real counterparts? What other brands would be suitable for this treatment? Let us know your thoughts in the comments.

  • http://www.smudg.in/ Jon Schuster

    While all of these look very good, I don’t really see how any of these could be considered to be “retro”. Still, a very interesting take on some of the most recognizable logos in the world! :)

    • Amos Nodada

      same thought too. I like the instagram logo

  • Tricia Galloway

    So do these look really, really good to me because I came of age right at that time? Or is it time for this right NOW? :-0 Probably both right? And Jon they totally look like what was considered modern in the past, that’s what “retro” means.

  • http://twitter.com/adi_the_boss Adi |the boss|


  • Shaun Korinek

    I completely agree. The title could have equally been ‘modern minimalistic branding’. Next!…

  • http://www.facebook.com/profile.php?id=100000376707550 Brian Buckley

    I like the Apple and Amazon ones. I think a Quicktime one could be fun as well as the Safari logo

  • http://www.facebook.com/profile.php?id=100000376707550 Brian Buckley

    And I think that the Aol logo here looks better than the current one. Aol loves to annoy me with their redesigns and low-quality(in my opinion) articles. I remember when the logo was all caps

    • kimiller

      I remember when they were known as “America Online”

  • http://freehtml5wptheme.com/ Alex

    Are beautiful, i like the Skype logo.