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Retouching reality with Adobe

By Cameron Chapman | Marketing | Jun 18, 2013

Imagine this: you’re sitting at a bus stop, patiently waiting for your ride. Maybe you’re checking Facebook or reading an ebook on your phone, or staring off into space, or mentally reviewing your to-do list.

You see movement out of the corner of your eye and glance over at the stop’s integrated advertising. And there you are, being Photoshopped into an ad, in real time.

How would you react? The people in this video from Adobe all had positive reactions, ranging from disbelief to laughter, when they found themselves in that very position.

To promote its Creative Days events, Adobe camped out in a van across from a bus stop in Finland (or Sweden, reports differ), photographed people using a telephoto lens, and then Photoshopped them into an ad at the bus stop where they were waiting. Hidden cameras around the bus stop caught their reactions, which were edited into a compelling promotional video, seen here.

Artwork included a man turned into a Hulk-like monster terrorizing a city, a young man and woman manipulated to look like they were kissing on the top of a wedding cake (from the looks on their faces, the two likely didn’t know each other before ending up in this position), and a woman seated atop a polar bear. The execution was incredible considering the setup and the fact that these were all done very quickly, in less time than it took for the next bus to arrive. The artist, Erik Johansson, shows some excellent Photoshop savvy in this prank.

The Creative Days events themselves are held all over Europe and South Africa, throughout May and June. There are 14 Creative Days total, all dedicated to creativity and expressiveness.

 

Did you or will you attend any of the Creative Days events? What did you think of the live Photoshopping prank? Let us know in the comments.

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  • Elisa L Bassett

    That was so much fun!!!

  • jniden

    It’s Stockholm, Sweden. Bus 515 stops in a suburb (Sundbyberg) north of stockholm

  • http://www.blog.jpdesigntheory.com Design Theory

    Now that was pretty cool!

  • http://michaelgkeating.com/ Michael Keating

    Yay! That is awesome. Congrats and love the creativity :)

  • yasmin H.

    I have to say: Wow.

  • bgbs

    You’re not going to find such normal passengers on American bus stops. Usually convicts, those who got stripped of their DL’s, or poorest of the poor, wait in bus stops in US.

    • http://about.me/evanjacobs Evan Jacobs

      Or you know, the thousands of normal people, students, etc that take public transit because its much cheaper and convenient than owning a car in the city.

      • http://callumchapman.com/ Callum Chapman

        My thinking exactly.

  • Hue Man

    Really Great, I just would have maybe done something a little more clever like a serious fashion Ad with the Characters involved etc. however I understand it had to be quick and noticeable :) Awesome idea :)

  • Aamir Shahzad

    well nice work -adobe

  • Nevek

    Would have been better if they had the board scroll through ad’s and then they photoshop the people into their own and let it jump to the fake ad instead of showing the guy doing it, just to mess with them a little more.

  • Sybil

    It is interesting!!!lol~~~