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7 simple ways to build a buzz around your website

By Jared Chelf | Marketing | Apr 23, 2014

Your website looks slick, your products and services are amazing, and you’ve launched multiple marketing campaigns. So why isn’t your site producing the numbers you need?

Getting buzz for your site isn’t always easy—but it’s necessary for your business to thrive. If you’re looking to ignite your audience and get them talking about your website, you need the right strategy…

…these 7 tips will help get you there.

 

1. Tell a compelling story

Every business has a story. How did you get started? What do you do? What’s your value?

You can translate all these elements into a compelling story that speaks to your audience and really gets people talking, or you can write a few dry sentences on each page, list your products and hope for some buzz—although it likely won’t happen.

1-compelling-story

 

2. Offer incentives

Nothing catches people’s attention like a promotion or a freebie. Offer contests with prizes that tie into your brand. Promote discounts. Provide a limited time offer to get word of mouth to spread.

2-offer-incentives

 

3. Provide dynamic content

Read the content on your site. Is it engaging and eye-catching?

If you’re not providing a fresh stream of content on your pages that’s worth talking about, people will pass you and your website by.

3-dynamic-content

 

4. Get feedback

Want to get people talking about your website? Ask their opinions; post polls and questionnaires; inquire what users think of your products, your site interface, your new logo and other changes and announcements.

People will have plenty to say about you and your website—and it’s a great opportunity to make improvements and evolve to match the needs of your market.

 

5. Make some news

If you want to promote excitement about your site, do something news-worthy!

Send out press releases detailing changes in your business. Be sure to post news and announcements on your site as well. Keep people talking by shaking things up and showing that your company is evolving and keeping up with the latest consumer trends.

4-make-some-news

 

6. Optimize your social media outlets

You put up a Facebook page and you try to tweet a few times a week, and then wonder why the Web isn’t ablaze with talk of your site.

Social outlets don’t work unless you engage people. Focus on groups that tie into your brand and then post interesting comments, videos and links. Actively converse with people, ask questions and strike up conversations—always an effective way to get people talking.

 

7. Focus your marketing efforts

Don’t just try to stir up buzz for buzz’s sake. Posting a video of a guy pulling off cool skateboard tricks might attract an audience—temporarily—but it won’t bring in targeted traffic or help your business in the long-run.

Outline a marketing plan and structure a brand-awareness campaign that fits your business model and goals.

 

Getting people talking about your website takes planning, strategy, and most of all, elements worth talking about. Follow these 7 tips, get site traffic buzzing and get your business humming!

 

Featured image/thumbnail, buzz image via Shutterstock.

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  • http://shaundillon.info Shaun Dillon

    8. Write blog posts for external sites and plug your company ;)

    • pixellingo

      All good suggestions, incl. “#8″ there. I will likely implement at least 6 out of 8. Muchas thanks.

    • http://nodws.com/ Nodws

      also
      9. write on the comment section of other blogs and plug your own

      • Andrew Hersh

        This one should include a note that it should only be used if you would like to receive an “Unnatural links detected” love letter from Google.

  • http://sam-thompson.info Sam

    Simple??

  • Phil

    Nice post – thanks for sharing! I really like what you have to say about #7 – focusing your marketing efforts. Honestly, I’d like to see that be the top priority; after all, that’s where everything should start, shouldn’t it? For example, if I could show you that your target audience does NOT participate in Facebook, would you still push out posts? In a post I wrote back last fall, I discuss that in more depth (http://www.atilus.com/marketing-and-horror-movies/). As for us, it all comes down to strategy and target first…before any other decisions can be made.

  • http://www.webhostingreviewboard.com/ Chawki Trabelsi

    Yes Jared we have to have a good marketing plan and strategy to attract the right audience to our business and especially when our traffic is really targeted. Contest and prizes also help to spread and get word of mouth of our business.

  • http://www.proweb365.com/ Minneapolis Web Design

    It’s so easy …thanks for helpful share! I will pay attention on that.