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Intel unveils its new brand typeface

By Stacey Kole | Branding | May 20, 2014

In Intel’s quest for uniformity and simplicity, Red Peak Branding and Dalton Maag have produced Intel Clear. This new proprietary type family not only works across all global writing systems—including Latin, Greek and Chinese—but it also spans all mediums, such as print, smartphones and tablets.

The font is relaxed, open and approachable, due in part to the relative softness of the lettering. According to Dalton Maag:

If you look at the way the lowercase ‘a’ terminates, there’s a nice feature in the bottom of the stroke, a little like calligraphy pen lettering. We wanted the characters to have a human, friendly quality.

This is Intel’s first font renovation in its 45-year history and is inline with the wider trend of corporations abandoning twentieth century geometric typefaces in favor of a more contemporary calligraphic influence.

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  • http://www.daverobertson.me Dave Robertson

    So is this the same as https://01.org/clear-sans , released last year?

    • http://www.webdesignerdepot.com/ Benjie — WebdesignerDepot

      The latest version is a revision of last year’s release, as is the adoption for global branding.

      As for the font files, I have no idea what additions have actually been made, although it’s probably only some additional character sets, the latin is probably the same. I’d expect Japanese and Chinese characters to be added before it could be used for a global brand.

  • Andrea

    Well looks nothing special, personally I prefer the previous, because makes me think about future computing

  • Peter

    “It’s called Brand not Blend.” -Erik Spiekermann

  • http://www.phoenixstudios.co.uk Greg Donert

    Man that looks quite bland. Think the previous version had a bit more personality at least.

  • karthik rajendran

    I like the previous one better because i think that’s what’s trending right now as opposed to the geometric modernist typefaces. It also has character. it just holds you for a moment.

    • http://www.webdesignerdepot.com/ Benjie — WebdesignerDepot

      The previous one is geometric and modernist. (There’s nothing wrong with preferring that of course.)

  • Leigh Hamilton

    Not bad, but I hope they kern it better than these examples when actually used.