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UX Design articles

User testing doesn't have to be difficult at all. I'm going to talk about three lean research methods that are neither extensive nor expensive to carry out but will in turn provide you with valuable feedback. The methods can be used for anything,...
Information Architecture (IA) is not just a buzz word. Information Architecture is the art of structuring information to offer better usability in a digital landscape. It is often used in companies developing complex information systems,...
With growing numbers of businesses taking their products and services to the web, offering greater reach and accessibility of their wares to their existing and potential clients, we as web designers need to be ready to deliver on their e-commerce...
Conversion rate optimization (CRO, for short) is having a moment among marketers. With the rise of billion dollar companies built on the back of clever growth hacks and continual optimization, more marketers are jumping on the bandwagon....
Web sites are built to perform a function, and communicate to their users. But beyond this, web sites can also be engaging, exciting, even fun to use. Adding visual interest to a site helps sustain our engagement with it, whether that is by...
User Experience has come a long way in the last decade, especially in the world of web design. Now more than ever, people are more focused on making sure the user not only has it easy, but also enjoys the product or service that they’re using....
Web designers use a lot of tools to make the sites they design the best possible for site visitors; one of the best ways of achieving this is incorporating actual science and research into design to maximize user satisfaction. Eye-tracking...