8 Tips to Design a Charity Website

By WebdesignerDepot Staff Posted Mar. 05, 2009 Reading time: 1 minute

A lot of charities rely on voluntary funding. This funding is carefully distributed and there are often more important things ahead of a generous budget for the website.

So how does a charity get the most out of its website? It needs to let users find out information about the charity, but the main objective of the site is to get people involved with the charity, usually resulting in the user donating money.

In this article, we look at 8 principles that you should follow when creating a charity website.

 

What makes a good charity website?

 

1. A mission

A quick tagline to sum up what the charity (or charitable event) is about.

Mission

 

2. How sponsors will be helping

Let your users know what you do with their money once they sponsor. They’ll want to know how they’re making a difference to someone’s life.

How we help

 

3. Photos of people the sponsors will be helping

Help users identify and visualize the people they’ll be helping.

Photos

 

4. Donate button

The donate button is most likely the most important asset of a charity website so it should be prominent and obvious. This is the ultimate end goal for users.

Donate button

 

5. Donations to date

If the website is for a specific charitable event, show how much the charity’s raised to date. Current sponsors get to see how useful they’ve been while possible sponsors can see that there are other people already helping and the campaign is active.

Donations

 

6. A funding goal

If applicable, share your goal. Having a target gives people something to aim for.

Goal

 

7. Keep in touch

Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.

Newsletter

 

8. How can people help

Donating money is the obvious way people can help, but make it clear they can help in other ways. Suggest fundraising ideas and advise how users can help promote the website and charity via other social networking sites.

What can I do?

 

Showcase of excellent charity websites

 

The Worldwide Blogger Bake Off

The Worldwide Blogger Bakeoff

 

Action for Children

Action for Children

 

Save the Children

Save the Children

 

Bill & Melinda Gates Foundation

Bell & Melinda Gates Foundation

 

World Concern

World Concern

 

Fifty Thousand Shirts

50 Thousand Shirts

 

Cards from Africa

Cards from Africa

 

Change

Change

 

Stop Child Labour

Stop Child Labour

 

Sahayata

Sahayata

 

Miracles in Africa

Miracles in Africa

 

Take the Walk

Talk the Walk

 

Wiser

Wiser

 

Here’s Life Mission Africa

Here's Life Africa

 

Operation Warm

Operation Warm

 

Manna Food Bank

Manna Food Bank

 

Global Oneness Project

Global Oneness Project

 

Red Nose Day

Red Nose Day

 

Children’s Rights

Children's Rights

 

Sponsor Lee

Sponsor Lee

Written exclusively for WDD by Lee Munroe, a freelance web designer and blogger. You can find more of his writing at his blog or follow Lee on Twitter.

What do you feel makes up a good charity website and can you recommend any? Please share your comments below…


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