8 Tips to Design a Charity Website

Wdd Logo.
March 05, 2009

charity1A lot of charities rely on voluntary funding. This funding is carefully distributed and there are often more important things ahead of a generous budget for the website.

So how does a charity get the most out of its website? It needs to let users find out information about the charity, but the main objective of the site is to get people involved with the charity, usually resulting in the user donating money.

In this article, we look at 8 principles that you should follow when creating a charity website.

What makes a good charity website?

1. A mission

A quick tagline to sum up what the charity (or charitable event) is about.

Mission


2. How sponsors will be helping

Let your users know what you do with their money once they sponsor. They'll want to know how they're making a difference to someone's life.

How we help


3. Photos of people the sponsors will be helping

Help users identify and visualize the people they'll be helping.

Photos


4. Donate button

The donate button is most likely the most important asset of a charity website so it should be prominent and obvious. This is the ultimate end goal for users.

Donate button


5. Donations to date

If the website is for a specific charitable event, show how much the charity's raised to date. Current sponsors get to see how useful they've been while possible sponsors can see that there are other people already helping and the campaign is active.

Donations


6. A funding goal

If applicable, share your goal. Having a target gives people something to aim for.

Goal


7. Keep in touch

Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.

Newsletter


8. How can people help

Donating money is the obvious way people can help, but make it clear they can help in other ways. Suggest fundraising ideas and advise how users can help promote the website and charity via other social networking sites.

What can I do?


Showcase of excellent charity websites


The Worldwide Blogger Bake Off

The Worldwide Blogger Bakeoff


Action for Children

Action for Children


Save the Children

Save the Children


Bill & Melinda Gates Foundation

Bell & Melinda Gates Foundation


World Concern

World Concern


Fifty Thousand Shirts

50 Thousand Shirts


Cards from Africa

Cards from Africa


Change

Change


Stop Child Labour

Stop Child Labour


Sahayata

Sahayata


Miracles in Africa

Miracles in Africa


Take the Walk

Talk the Walk


Wiser

Wiser


Here's Life Mission Africa

Here's Life Africa


Operation Warm

Operation Warm


Manna Food Bank

Manna Food Bank


Global Oneness Project

Global Oneness Project


Red Nose Day

Red Nose Day


Children's Rights

Children's Rights


Sponsor Lee

Sponsor Lee

Written exclusively for WDD by Lee Munroe, a freelance web designer and blogger. You can find more of his writing at his blog or follow Lee on Twitter.

What do you feel makes up a good charity website and can you recommend any? Please share your comments below...


WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…

15 Best New Fonts, February 2024

Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…

The 10 Best WordPress Quiz Plugins in 2024

Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…

20 Best New Websites, February 2024

It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.

Everything You Need to Know About Image Formats In 2024

Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…

The 10 Best Logos of 2023 - Ranked

From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this…

Exciting New Tools for Designers, February 2024

2024 is well underway and shaping up to be an interesting year. So, to help you keep your focus on working hard and…

The Art of Engineering AI Prompts

In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has…

15 Best New Fonts, January 2024

In this month’s roundup of the best new fonts, we find a large number of vintage, retro, and revival typefaces. Is it…

5 Web Design Disasters That Will Ruin Your 2024

Welcome to 2024, where web design is as fast-paced as ever. You know how crucial a killer website is nowadays — your…