• 14 Aug

    40 Absolutely Stunning Dark Ads

    Advertising, Design, Inspiration

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    Photographers and artists alike are always looking at light as the key element in any composition, which is certainly extremely important for dark advertisements.

    Dark ads are usually used to portray a scary situation, or a serious issue, creating a dramatic impact.

    Surprisingly, there are many dark ads that are humorous, creating a strong contrast between darkness and humor.

    In the post, you’ll find 40 absolutely stunning ads with dark singularities and creative lighting effects.

    Click on the images for larger previews.

    1. Movistar

    “Your Number Always Survives.”

     

    2. CNA Nintendo Wii: The Home of Racing

     

    3. CNA Nintendo Wii: 2009 Golf

     

    4. Ovam: Clean Environment

    “Who do you count on for a clean environment?
    Together we make tomorrow more beautiful.”

     

    5. Scottex Maxi Roll

    “Extra Strong, Extra Long.”

     

    6. Kairos: Fight Child Abuse

    “With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.”

     

    7. Xtra Slim Fat Burner

     

    8. Masterlock

    “Tough Enough For Any Job.”

     

    9. Disneyland Paris

    “Get Rid of your Bad Dreams.”

     

    10. WWF

    “Can’t Afford to Be Slow in an Emergency.”

     

    11. Wave Sound Productions

     

    12. Forst

    “We only let it go out if you bring it back to us. Forst 1857 Returnable.”

     

    13. DIRECTV Plus: The Sound of Music

    “Watch it when you want to.”

     

    14. Durex: Pleasure Enhancer

    “Did you hear that?
    Female orgasm enhancer.”

     

    15. Maglite

    “Maglite, legendary power is to be unleashed with caution.”

     

    16. Land Rover

    “We also dream of a better world. Go beyond.”

     

    17. Virgin Megastore: Pinocchio Audio Books

    “Audio books for kids now available at Virgin Megastore.”

     

    18. Virgin Radio

    “Give Your Radio a Reason to Live.”

     

    19. City Bike Depot

    “Biking is believing.”

     

    20. 3M Micro Projector

    “Entertainment everywhere.”

     

    21. Wilkinson: Razor

     

    22. Koba

    “Long Lasting Batteries.”

     

    23. Sky TV – Alien VS Predator

     

    24. Philips Lightpen

    “Design The Light You Need.”

     

    25. Vision Foundation of India

    “Don’t kill your eyes. Donate them instead.”

     

    26. Unusually Big Film Experiences

     

    27. Chevrolet Tahoe

    “The streets are yours.”

     

    28. Mothers Against Drunk Driving

    “One drink can change your entire outlook.”

     

    29. Penalty Max Gloves

    “Way More Stick to Your Catch.”

     

    30. SuanYai Medical Clinic

    “Powerful but not harmful.”

     

    31. Mineirinho Zero

    “The new Mineirinho Zero. Don’t miss it.”

     

    32. Kiev Mafia Role – Playing Game Club

    “The game where you feel like real Mafia.”

     

    33. Mapa: Puzzle

     

    34. Denver Museum of Nature & Science

    “They’re just waiting to be discovered. More than half of the world’s dinosaur species haven’t been found. See the remarkable creatures we’ve recently uncovered in a new exhibit at the Denver Museum of Nature & Science.”

     

    35. Yamaha

    “F300 outboard. Sea Climber.”

     

    36. Soundtrax: Music Ears

     

    37. Solar Torches

    “Emergency torches.”

     

    38. Rayuela Wolf Library

     

    39. Tortuga Tire Tubes

    “Face any road.”

     

    40. FTC Digital Service

    “Stop your world. Watch the rest of it.”

     

    Compiled and edited by Liz Fulghum and WDD.

    Which ones were your favorites? Please share your opinion and any other great examples that you may have seen….

     


  • 37 Comments »

     
    #1
    Alan
    August 14th, 2009 at 8:25 am

    Stunning. All of these are absolutely stunning. Great roundup!

     
     
    #2
    Jasmin Halkić
    August 14th, 2009 at 9:07 am

    Excellent.

     
     
    #3
    Alexander Bickov
    August 14th, 2009 at 9:07 am

    Some ideas was funny. Thanks for filing :)

     
     
    #4
    tron
    August 14th, 2009 at 9:15 am

    pretty ads… but there are very few good ones in that bunch. Most are tired old ideas that I’ve seen done a million times.

     
     
    #5
    erk
    August 14th, 2009 at 10:42 am

    realy good post, big thanks

     
     
    #6
    Callum Chapman
    August 14th, 2009 at 10:43 am

    Really nice advertisements, can’t even pick a favourite!

     
     
    #7
    Kose
    August 14th, 2009 at 11:52 am

    5 and 7 are incredibly similar… Anyway awesome list!

     
     
    #8
    Afsin
    August 14th, 2009 at 12:58 pm

    Very good ads, thanks for sharing.

     
     
    #9
    j000
    August 14th, 2009 at 2:34 pm

    I really enjoyed all of them I love creative ads thanks

     
     
    #10
    Dave Sparks
    August 14th, 2009 at 2:40 pm

    Some great entertaining stuff there, cheers

     
     
    #11
    Mike
    August 14th, 2009 at 3:20 pm

    Amazing collection; thanks for the article!

     
     
    #12
    aledesign.it
    August 14th, 2009 at 3:38 pm

    Really nice these ads!! More work are amazing, alien vs predator is the best!!!

     
     
    #13
    Oliver Web
    August 14th, 2009 at 4:01 pm

    Good round up of ads and there are a few good ones. One of my favourite is the Alien Vs Predator advert. These adverts are really well done and thanks for sharing with us.

     
     
    #14
    BebopDesigner
    August 14th, 2009 at 5:48 pm

    What a brilliant collection! thanks for putting this together. Love the one from WWF. Cheers.

     
     
    #15
    Lucas Tadeu
    August 14th, 2009 at 6:24 pm

    Awsome ads!All really inspiring and some of them really funny.Thanks for sharing ;)

     
     
    #16
    Nils Rasmusson
    August 14th, 2009 at 6:55 pm

    Awesome collection. I love the Yamaha F300 Outboard ad. Very creative – they all were.

     
     
    #17
    web design missouri
    August 14th, 2009 at 7:23 pm

    Are 5 and 7 designed by the same firm, very similar. Good bunch of ads though. Nintendo is really kicking butt and taking names aren’t they?

     
     
    #18
    Teacher teacher
    August 14th, 2009 at 7:32 pm

    My favorites in this list were the Wave Sound Productions and the Yamaha ads. I think the art work is well done. Impressive.

     
     
    #19
    Mukesh Gupta
    August 14th, 2009 at 7:45 pm

    Only one word ossam

     
     
    #20
    RoaldA
    August 15th, 2009 at 12:44 am

    Hahaha, I like thos who are funny!

     
     
    #21
    Djolhan
    August 15th, 2009 at 1:15 am

    What a nice dark ads, real interesting for marketing !

     
     
    #22
    Dre
    August 15th, 2009 at 1:20 am

    Great images.

     
     
    #23
    Johnson Koh
    August 15th, 2009 at 3:48 pm

    Very interesting ads with great meanings.

     
     
    #24
    Internethow Blog
    August 15th, 2009 at 10:19 pm

    Great ads. A lot of it I haven’t seen befor. thanks for sharing

     
     
    #25
    alfred devanesan Samuel
    August 17th, 2009 at 9:00 am

    really a nice post. I liked the last one.

     
     
    #26
    JP
    August 17th, 2009 at 3:51 pm

    The last one was priceless.

     
     
    #27
    Kaplang
    August 17th, 2009 at 5:24 pm

    really cool post, thanks :D

     
     
    #28
    Matti
    August 17th, 2009 at 7:46 pm

    Really nice advertisements, indeed bring up attention.

     
     
    #29
    ben
    August 18th, 2009 at 2:52 am

    it’s so funny,which software could design it

     
     
    #30
    Alexandru Pitea
    August 18th, 2009 at 2:17 pm

    …at #33… isn’t it suppose to be: “MADE to MAKE your work easier” ?

     
     
    #31
    Fred de ConseilsMarketing.fr
    August 18th, 2009 at 10:10 pm

    Hi,

    Very nice ads, a very good compilation !

     
     
    #32
    Aurelius
    August 19th, 2009 at 11:44 am

    Absolutely stunning ads.. Thanks for putting these together .. As they say a pictures can speak a thousand words!!

     
     
    #33
    simonth
    August 21st, 2009 at 5:52 am

    Though not printed ad, this tv spot ad in singapore on saving the environment created quite a stir

    http://www.youtube.com/watch?v=V6d8A7wYF8I

     
     
    #34
    Andrea
    August 22nd, 2009 at 2:51 pm

    The Yamaha ad (#35) was my favorite. What a great concept and they really nailed the execution. Thanks for the great post!

     
     
    #35
    Serg
    November 11th, 2009 at 3:27 pm

    Whooo…always awesome to see your work up on a best of blog! Thanks!

     
     
    #36
    25 Funniest Domain Names
    November 11th, 2009 at 5:23 pm

    Awesome… how do you guys find these kind of images..

     
     
    #37
    Kelsey
    November 20th, 2009 at 6:15 pm

    I love dark ads. They really leave more to the imagination than what you see at first glance and I like that they put so much thought into them. The Disneyland Paris one is my favorite.

     
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