40 Absolutely Stunning Dark Ads

Photographers and artists alike are always looking at light as the key element in any composition, which is certainly extremely important for dark advertisements.

Dark ads are usually used to portray a scary situation, or a serious issue, creating a dramatic impact.

Surprisingly, there are many dark ads that are humorous, creating a strong contrast between darkness and humor.

In the post, you’ll find 40 absolutely stunning ads with dark singularities and creative lighting effects.

Click on the images for larger previews.


1. Movistar

“Your Number Always Survives.”



2. CNA Nintendo Wii: The Home of Racing



3. CNA Nintendo Wii: 2009 Golf



4. Ovam: Clean Environment

“Who do you count on for a clean environment?
Together we make tomorrow more beautiful.”



5. Scottex Maxi Roll

“Extra Strong, Extra Long.”



6. Kairos: Fight Child Abuse

“With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.”



7. Xtra Slim Fat Burner



8. Masterlock

“Tough Enough For Any Job.”



9. Disneyland Paris

“Get Rid of your Bad Dreams.”



10. WWF

“Can’t Afford to Be Slow in an Emergency.”



11. Wave Sound Productions



12. Forst

“We only let it go out if you bring it back to us. Forst 1857 Returnable.”



13. DIRECTV Plus: The Sound of Music

“Watch it when you want to.”



14. Durex: Pleasure Enhancer

“Did you hear that?
Female orgasm enhancer.”



15. Maglite

“Maglite, legendary power is to be unleashed with caution.”



16. Land Rover

“We also dream of a better world. Go beyond.”



17. Virgin Megastore: Pinocchio Audio Books

“Audio books for kids now available at Virgin Megastore.”



18. Virgin Radio

“Give Your Radio a Reason to Live.”



19. City Bike Depot

“Biking is believing.”



20. 3M Micro Projector

“Entertainment everywhere.”



21. Wilkinson: Razor



22. Koba

“Long Lasting Batteries.”



23. Sky TV – Alien VS Predator



24. Philips Lightpen

“Design The Light You Need.”



25. Vision Foundation of India

“Don’t kill your eyes. Donate them instead.”



26. Unusually Big Film Experiences



27. Chevrolet Tahoe

“The streets are yours.”



28. Mothers Against Drunk Driving

“One drink can change your entire outlook.”



29. Penalty Max Gloves

“Way More Stick to Your Catch.”



30. SuanYai Medical Clinic

“Powerful but not harmful.”



31. Mineirinho Zero

“The new Mineirinho Zero. Don’t miss it.”



32. Kiev Mafia Role – Playing Game Club

“The game where you feel like real Mafia.”



33. Mapa: Puzzle



34. Denver Museum of Nature & Science

“They’re just waiting to be discovered. More than half of the world’s dinosaur species haven’t been found. See the remarkable creatures we’ve recently uncovered in a new exhibit at the Denver Museum of Nature & Science.”



35. Yamaha

“F300 outboard. Sea Climber.”



36. Soundtrax: Music Ears



37. Solar Torches

“Emergency torches.”



38. Rayuela Wolf Library



39. Tortuga Tire Tubes

“Face any road.”



40. FTC Digital Service

“Stop your world. Watch the rest of it.”


Compiled and edited by Liz Fulghum and WDD.

Which ones were your favorites? Please share your opinion and any other great examples that you may have seen….


  • http://templatetuts.com Alan

    Stunning. All of these are absolutely stunning. Great roundup!

  • http://www.livingforart.com Jasmin Halkić


  • http://www.bickov.com Alexander Bickov

    Some ideas was funny. Thanks for filing :)

  • tron

    pretty ads… but there are very few good ones in that bunch. Most are tired old ideas that I’ve seen done a million times.

  • http://www.empfehlenswert-wien.at erk

    realy good post, big thanks

  • http://circleboxblog.com/ Callum Chapman

    Really nice advertisements, can’t even pick a favourite!

  • http://www.kultmedia.com Kose

    5 and 7 are incredibly similar… Anyway awesome list!

  • http://www.afsincelik.com Afsin

    Very good ads, thanks for sharing.

  • http://www.flashjourney.com j000

    I really enjoyed all of them I love creative ads thanks

  • http://www.kamikazemusic.com Dave Sparks

    Some great entertaining stuff there, cheers

  • http://www.littledogdg.com/ Mike

    Amazing collection; thanks for the article!

  • http://www.aledesign.it aledesign.it

    Really nice these ads!! More work are amazing, alien vs predator is the best!!!

  • http://www.webdesign-gm.co.uk Oliver Web

    Good round up of ads and there are a few good ones. One of my favourite is the Alien Vs Predator advert. These adverts are really well done and thanks for sharing with us.

  • http://www.bebop-ad.com BebopDesigner

    What a brilliant collection! thanks for putting this together. Love the one from WWF. Cheers.

  • http://twitter.com/lucast182 Lucas Tadeu

    Awsome ads!All really inspiring and some of them really funny.Thanks for sharing ;)

  • http://www.heynils.com Nils Rasmusson

    Awesome collection. I love the Yamaha F300 Outboard ad. Very creative – they all were.

  • http://thegorillaadagency.com web design missouri

    Are 5 and 7 designed by the same firm, very similar. Good bunch of ads though. Nintendo is really kicking butt and taking names aren’t they?

  • http://www.clashttp://www.classesandcareers.com/colleges/state_palau/degrees_liberal-arts/courses_art-design Teacher teacher

    My favorites in this list were the Wave Sound Productions and the Yamaha ads. I think the art work is well done. Impressive.

  • http://www.carlsys.com.sg Mukesh Gupta

    Only one word ossam

  • RoaldA

    Hahaha, I like thos who are funny!

  • http://www.informatclic.com Djolhan

    What a nice dark ads, real interesting for marketing !

  • http://armeda.com Dre

    Great images.

  • http://10steps.sg Johnson Koh

    Very interesting ads with great meanings.

  • http://www.internethow.com/blog Internethow Blog

    Great ads. A lot of it I haven’t seen befor. thanks for sharing

  • http://webalfee.wordpress.com alfred devanesan Samuel

    really a nice post. I liked the last one.

  • http://www.mydatbroker.com JP

    The last one was priceless.

  • http://www.kaplang.com Kaplang

    really cool post, thanks :D

  • http://www.ruuskadesign.net Matti

    Really nice advertisements, indeed bring up attention.

  • http://www.refine-led.com ben

    it’s so funny,which software could design it

  • http://alexandrupitea.ro Alexandru Pitea

    …at #33… isn’t it suppose to be: “MADE to MAKE your work easier” ?

  • http://www.conseilsmarketing.fr Fred de ConseilsMarketing.fr


    Very nice ads, a very good compilation !

  • Aurelius

    Absolutely stunning ads.. Thanks for putting these together .. As they say a pictures can speak a thousand words!!

  • simonth

    Though not printed ad, this tv spot ad in singapore on saving the environment created quite a stir


  • Andrea

    The Yamaha ad (#35) was my favorite. What a great concept and they really nailed the execution. Thanks for the great post!

  • Serg

    Whooo…always awesome to see your work up on a best of blog! Thanks!

  • http://www.revolutioners.com/25-most-unfortunate-and-funny-domain-names-ever/ 25 Funniest Domain Names

    Awesome… how do you guys find these kind of images..

  • http://www.brosix.com Kelsey

    I love dark ads. They really leave more to the imagination than what you see at first glance and I like that they put so much thought into them. The Disneyland Paris one is my favorite.

  • http://themanalyst.com Manal Assaad

    Wow those are really amazing. I really love dark ads. My favorite is #34; they’re just waiting to be discovered lol that’s really amusing!

  • Mahmoud

    40. FTC Digital Service
    “Stop your world. Watch the rest of it.”
    is the best 4 me… great ads

  • http://www.itsselvam.com Selvam

    really a awesome collection….

  • http://codescape.in joddystreet

    Wave Sound Productions
    Xtra Slim Fat Burner

    were the best !!

  • http://www,resale-store.com Hardeep

    wow the pictures quality is awesome, i enjoyed the post.

  • ryan

    i like the alein one it was funny

  • http://www.mycyberdhaka.com TechySafi

    The #25 “Don’t kill your eyes. Donate them instead.” really has been inspired me to donate my eyes after death…but im still eligible (under 18) :)

    But alas many indians couldnt realize the clear msg of that image…stupid peoples think “its nasty” “its horrible” “its racism” …….really sad!! Check out these comments here…
    Some people also protesting that, as Im :)

  • http://www.webbranding.co.uk Rob

    Toilet roll out the prision window..Classic!

  • Albert Rebuquiao

    Im blown away. :-)

  • http://www.decisioncom.com/ Advertising Agency Singapore

    6. Kairos: I don’t think candy is going to come spilling out of her.
    9. Disneyland Paris: Nice one kid. I hate velociraptors peeing on my carpet.
    15. Maglite: Torch Light Sabers, a little too good for the dark.
    23. Sky TV: Not much of a pool fan but this is one match I’d love to see.
    35: Yamaha: Wow the photoshopping is amazing.

    Ho Li Lin, Graphic Designer