• 14 Aug




    Photographers and artists alike are always looking at light as the key element in any composition, which is certainly extremely important for dark advertisements.

    Dark ads are usually used to portray a scary situation, or a serious issue, creating a dramatic impact.

    Surprisingly, there are many dark ads that are humorous, creating a strong contrast between darkness and humor.

    In the post, you’ll find 40 absolutely stunning ads with dark singularities and creative lighting effects.

    Click on the images for larger previews.

    1. Movistar

    “Your Number Always Survives.”

     

    2. CNA Nintendo Wii: The Home of Racing

     

    3. CNA Nintendo Wii: 2009 Golf

     

    4. Ovam: Clean Environment

    “Who do you count on for a clean environment?
    Together we make tomorrow more beautiful.”

     

    5. Scottex Maxi Roll

    “Extra Strong, Extra Long.”

     

    6. Kairos: Fight Child Abuse

    “With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.”

     

    7. Xtra Slim Fat Burner

     

    8. Masterlock

    “Tough Enough For Any Job.”

     

    9. Disneyland Paris

    “Get Rid of your Bad Dreams.”

     

    10. WWF

    “Can’t Afford to Be Slow in an Emergency.”

     

    11. Wave Sound Productions

     

    12. Forst

    “We only let it go out if you bring it back to us. Forst 1857 Returnable.”

     

    13. DIRECTV Plus: The Sound of Music

    “Watch it when you want to.”

     

    14. Durex: Pleasure Enhancer

    “Did you hear that?
    Female orgasm enhancer.”

     

    15. Maglite

    “Maglite, legendary power is to be unleashed with caution.”

     

    16. Land Rover

    “We also dream of a better world. Go beyond.”

     

    17. Virgin Megastore: Pinocchio Audio Books

    “Audio books for kids now available at Virgin Megastore.”

     

    18. Virgin Radio

    “Give Your Radio a Reason to Live.”

     

    19. City Bike Depot

    “Biking is believing.”

     

    20. 3M Micro Projector

    “Entertainment everywhere.”

     

    21. Wilkinson: Razor

     

    22. Koba

    “Long Lasting Batteries.”

     

    23. Sky TV – Alien VS Predator

     

    24. Philips Lightpen

    “Design The Light You Need.”

     

    25. Vision Foundation of India

    “Don’t kill your eyes. Donate them instead.”

     

    26. Unusually Big Film Experiences

     

    27. Chevrolet Tahoe

    “The streets are yours.”

     

    28. Mothers Against Drunk Driving

    “One drink can change your entire outlook.”

     

    29. Penalty Max Gloves

    “Way More Stick to Your Catch.”

     

    30. SuanYai Medical Clinic

    “Powerful but not harmful.”

     

    31. Mineirinho Zero

    “The new Mineirinho Zero. Don’t miss it.”

     

    32. Kiev Mafia Role – Playing Game Club

    “The game where you feel like real Mafia.”

     

    33. Mapa: Puzzle

     

    34. Denver Museum of Nature & Science

    “They’re just waiting to be discovered. More than half of the world’s dinosaur species haven’t been found. See the remarkable creatures we’ve recently uncovered in a new exhibit at the Denver Museum of Nature & Science.”

     

    35. Yamaha

    “F300 outboard. Sea Climber.”

     

    36. Soundtrax: Music Ears

     

    37. Solar Torches

    “Emergency torches.”

     

    38. Rayuela Wolf Library

     

    39. Tortuga Tire Tubes

    “Face any road.”

     

    40. FTC Digital Service

    “Stop your world. Watch the rest of it.”

     

    Compiled and edited by Liz Fulghum and WDD.

    Which ones were your favorites? Please share your opinion and any other great examples that you may have seen….

     


  • 47 Comments »

     
    #1
    Alan
    August 14th, 2009 at 08:25

    Stunning. All of these are absolutely stunning. Great roundup!

     
     
    #2
    Jasmin Halkić
    August 14th, 2009 at 09:07

    Excellent.

     
     
    #3
    Alexander Bickov
    August 14th, 2009 at 09:07

    Some ideas was funny. Thanks for filing :)

     
     
    #4
    tron
    August 14th, 2009 at 09:15

    pretty ads… but there are very few good ones in that bunch. Most are tired old ideas that I’ve seen done a million times.

     
     
    #5
    erk
    August 14th, 2009 at 10:42

    realy good post, big thanks

     
     
    #6
    Callum Chapman
    August 14th, 2009 at 10:43

    Really nice advertisements, can’t even pick a favourite!

     
     
    #7
    Kose
    August 14th, 2009 at 11:52

    5 and 7 are incredibly similar… Anyway awesome list!

     
     
    #8
    Afsin
    August 14th, 2009 at 12:58

    Very good ads, thanks for sharing.

     
     
    #9
    j000
    August 14th, 2009 at 14:34

    I really enjoyed all of them I love creative ads thanks

     
     
    #10
    Dave Sparks
    August 14th, 2009 at 14:40

    Some great entertaining stuff there, cheers

     
     
    #11
    Mike
    August 14th, 2009 at 15:20

    Amazing collection; thanks for the article!

     
     
    #12
    aledesign.it
    August 14th, 2009 at 15:38

    Really nice these ads!! More work are amazing, alien vs predator is the best!!!

     
     
    #13
    Oliver Web
    August 14th, 2009 at 16:01

    Good round up of ads and there are a few good ones. One of my favourite is the Alien Vs Predator advert. These adverts are really well done and thanks for sharing with us.

     
     
    #14
    BebopDesigner
    August 14th, 2009 at 17:48

    What a brilliant collection! thanks for putting this together. Love the one from WWF. Cheers.

     
     
    #15
    Lucas Tadeu
    August 14th, 2009 at 18:24

    Awsome ads!All really inspiring and some of them really funny.Thanks for sharing ;)

     
     
    #16
    Nils Rasmusson
    August 14th, 2009 at 18:55

    Awesome collection. I love the Yamaha F300 Outboard ad. Very creative – they all were.

     
     
    #17
    web design missouri
    August 14th, 2009 at 19:23

    Are 5 and 7 designed by the same firm, very similar. Good bunch of ads though. Nintendo is really kicking butt and taking names aren’t they?

     
     
    #18
    Teacher teacher
    August 14th, 2009 at 19:32

    My favorites in this list were the Wave Sound Productions and the Yamaha ads. I think the art work is well done. Impressive.

     
     
    #19
    Mukesh Gupta
    August 14th, 2009 at 19:45

    Only one word ossam

     
     
    #20
    RoaldA
    August 15th, 2009 at 00:44

    Hahaha, I like thos who are funny!

     
     
    #21
    Djolhan
    August 15th, 2009 at 01:15

    What a nice dark ads, real interesting for marketing !

     
     
    #22
    Dre
    August 15th, 2009 at 01:20

    Great images.

     
     
    #23
    Johnson Koh
    August 15th, 2009 at 15:48

    Very interesting ads with great meanings.

     
     
    #24
    Internethow Blog
    August 15th, 2009 at 22:19

    Great ads. A lot of it I haven’t seen befor. thanks for sharing

     
     
    #25
    alfred devanesan Samuel
    August 17th, 2009 at 09:00

    really a nice post. I liked the last one.

     
     
    #26
    JP
    August 17th, 2009 at 15:51

    The last one was priceless.

     
     
    #27
    Kaplang
    August 17th, 2009 at 17:24

    really cool post, thanks :D

     
     
    #28
    Matti
    August 17th, 2009 at 19:46

    Really nice advertisements, indeed bring up attention.

     
     
    #29
    ben
    August 18th, 2009 at 02:52

    it’s so funny,which software could design it

     
     
    #30
    Alexandru Pitea
    August 18th, 2009 at 14:17

    …at #33… isn’t it suppose to be: “MADE to MAKE your work easier” ?

     
     
    #31
    Fred de ConseilsMarketing.fr
    August 18th, 2009 at 22:10

    Hi,

    Very nice ads, a very good compilation !

     
     
    #32
    Aurelius
    August 19th, 2009 at 11:44

    Absolutely stunning ads.. Thanks for putting these together .. As they say a pictures can speak a thousand words!!

     
     
    #33
    simonth
    August 21st, 2009 at 05:52

    Though not printed ad, this tv spot ad in singapore on saving the environment created quite a stir

    http://www.youtube.com/watch?v=V6d8A7wYF8I

     
     
    #34
    Andrea
    August 22nd, 2009 at 14:51

    The Yamaha ad (#35) was my favorite. What a great concept and they really nailed the execution. Thanks for the great post!

     
     
    #35
    Serg
    November 11th, 2009 at 15:27

    Whooo…always awesome to see your work up on a best of blog! Thanks!

     
     
    #36
    25 Funniest Domain Names
    November 11th, 2009 at 17:23

    Awesome… how do you guys find these kind of images..

     
     
    #37
    Kelsey
    November 20th, 2009 at 18:15

    I love dark ads. They really leave more to the imagination than what you see at first glance and I like that they put so much thought into them. The Disneyland Paris one is my favorite.

     
     
    #38
    Manal Assaad
    December 15th, 2009 at 00:25

    Wow those are really amazing. I really love dark ads. My favorite is #34; they’re just waiting to be discovered lol that’s really amusing!

     
     
    #39
    Mahmoud
    December 15th, 2009 at 16:19

    40. FTC Digital Service
    “Stop your world. Watch the rest of it.”
    is the best 4 me… great ads

     
     
    #40
    Selvam
    January 29th, 2010 at 21:18

    really a awesome collection….

     
     
    #41
    joddystreet
    February 3rd, 2010 at 21:28

    Wave Sound Productions
    Yamaha
    Xtra Slim Fat Burner

    were the best !!

     
     
    #42
    Hardeep
    February 11th, 2010 at 11:48

    wow the pictures quality is awesome, i enjoyed the post.

     
     
    #43
    ryan
    April 29th, 2010 at 21:38

    i like the alein one it was funny

     
     
    #44
    TechySafi
    May 21st, 2010 at 16:59

    The #25 “Don’t kill your eyes. Donate them instead.” really has been inspired me to donate my eyes after death…but im still eligible (under 18) :)

    But alas many indians couldnt realize the clear msg of that image…stupid peoples think “its nasty” “its horrible” “its racism” …….really sad!! Check out these comments here…
    http://adsoftheworld.com/media/print/vision_foundation_of_india_train?size=_original
    Some people also protesting that, as Im :)

     
     
    #45
    Rob
    May 27th, 2010 at 11:02

    Toilet roll out the prision window..Classic!

     
     
    #46
    Albert Rebuquiao
    June 10th, 2010 at 05:49

    Im blown away. :-)

     
     
    #47
    Advertising Agency Singapore
    July 19th, 2010 at 01:48

    6. Kairos: I don’t think candy is going to come spilling out of her.
    9. Disneyland Paris: Nice one kid. I hate velociraptors peeing on my carpet.
    15. Maglite: Torch Light Sabers, a little too good for the dark.
    23. Sky TV: Not much of a pool fan but this is one match I’d love to see.
    35: Yamaha: Wow the photoshopping is amazing.

    Ho Li Lin, Graphic Designer

     
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