• 14 Aug




    Photographers and artists alike are always looking at light as the key element in any composition, which is certainly extremely important for dark advertisements.

    Dark ads are usually used to portray a scary situation, or a serious issue, creating a dramatic impact.

    Surprisingly, there are many dark ads that are humorous, creating a strong contrast between darkness and humor.

    In the post, you’ll find 40 absolutely stunning ads with dark singularities and creative lighting effects.

    Click on the images for larger previews.

    1. Movistar

    “Your Number Always Survives.”

     

    2. CNA Nintendo Wii: The Home of Racing

     

    3. CNA Nintendo Wii: 2009 Golf

     

    4. Ovam: Clean Environment

    “Who do you count on for a clean environment?
    Together we make tomorrow more beautiful.”

     

    5. Scottex Maxi Roll

    “Extra Strong, Extra Long.”

     

    6. Kairos: Fight Child Abuse

    “With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.”

     

    7. Xtra Slim Fat Burner

     

    8. Masterlock

    “Tough Enough For Any Job.”

     

    9. Disneyland Paris

    “Get Rid of your Bad Dreams.”

     

    10. WWF

    “Can’t Afford to Be Slow in an Emergency.”

     

    11. Wave Sound Productions

     

    12. Forst

    “We only let it go out if you bring it back to us. Forst 1857 Returnable.”

     

    13. DIRECTV Plus: The Sound of Music

    “Watch it when you want to.”

     

    14. Durex: Pleasure Enhancer

    “Did you hear that?
    Female orgasm enhancer.”

     

    15. Maglite

    “Maglite, legendary power is to be unleashed with caution.”

     

    16. Land Rover

    “We also dream of a better world. Go beyond.”

     

    17. Virgin Megastore: Pinocchio Audio Books

    “Audio books for kids now available at Virgin Megastore.”

     

    18. Virgin Radio

    “Give Your Radio a Reason to Live.”

     

    19. City Bike Depot

    “Biking is believing.”

     

    20. 3M Micro Projector

    “Entertainment everywhere.”

     

    21. Wilkinson: Razor

     

    22. Koba

    “Long Lasting Batteries.”

     

    23. Sky TV – Alien VS Predator

     

    24. Philips Lightpen

    “Design The Light You Need.”

     

    25. Vision Foundation of India

    “Don’t kill your eyes. Donate them instead.”

     

    26. Unusually Big Film Experiences

     

    27. Chevrolet Tahoe

    “The streets are yours.”

     

    28. Mothers Against Drunk Driving

    “One drink can change your entire outlook.”

     

    29. Penalty Max Gloves

    “Way More Stick to Your Catch.”

     

    30. SuanYai Medical Clinic

    “Powerful but not harmful.”

     

    31. Mineirinho Zero

    “The new Mineirinho Zero. Don’t miss it.”

     

    32. Kiev Mafia Role – Playing Game Club

    “The game where you feel like real Mafia.”

     

    33. Mapa: Puzzle

     

    34. Denver Museum of Nature & Science

    “They’re just waiting to be discovered. More than half of the world’s dinosaur species haven’t been found. See the remarkable creatures we’ve recently uncovered in a new exhibit at the Denver Museum of Nature & Science.”

     

    35. Yamaha

    “F300 outboard. Sea Climber.”

     

    36. Soundtrax: Music Ears

     

    37. Solar Torches

    “Emergency torches.”

     

    38. Rayuela Wolf Library

     

    39. Tortuga Tire Tubes

    “Face any road.”

     

    40. FTC Digital Service

    “Stop your world. Watch the rest of it.”

     

    Compiled and edited by Liz Fulghum and WDD.

    Which ones were your favorites? Please share your opinion and any other great examples that you may have seen….

     


    • http://templatetuts.com Alan

      Stunning. All of these are absolutely stunning. Great roundup!

    • http://www.livingforart.com Jasmin Halkić

      Excellent.

    • http://www.bickov.com Alexander Bickov

      Some ideas was funny. Thanks for filing :)

    • tron

      pretty ads… but there are very few good ones in that bunch. Most are tired old ideas that I’ve seen done a million times.

    • http://www.empfehlenswert-wien.at erk

      realy good post, big thanks

    • http://circleboxblog.com/ Callum Chapman

      Really nice advertisements, can’t even pick a favourite!

    • http://www.kultmedia.com Kose

      5 and 7 are incredibly similar… Anyway awesome list!

    • http://www.afsincelik.com Afsin

      Very good ads, thanks for sharing.

    • http://www.flashjourney.com j000

      I really enjoyed all of them I love creative ads thanks

    • http://www.kamikazemusic.com Dave Sparks

      Some great entertaining stuff there, cheers

    • http://www.littledogdg.com/ Mike

      Amazing collection; thanks for the article!

    • http://www.aledesign.it aledesign.it

      Really nice these ads!! More work are amazing, alien vs predator is the best!!!

    • http://www.webdesign-gm.co.uk Oliver Web

      Good round up of ads and there are a few good ones. One of my favourite is the Alien Vs Predator advert. These adverts are really well done and thanks for sharing with us.

    • http://www.bebop-ad.com BebopDesigner

      What a brilliant collection! thanks for putting this together. Love the one from WWF. Cheers.

    • http://twitter.com/lucast182 Lucas Tadeu

      Awsome ads!All really inspiring and some of them really funny.Thanks for sharing ;)

    • http://www.heynils.com Nils Rasmusson

      Awesome collection. I love the Yamaha F300 Outboard ad. Very creative – they all were.

    • http://thegorillaadagency.com web design missouri

      Are 5 and 7 designed by the same firm, very similar. Good bunch of ads though. Nintendo is really kicking butt and taking names aren’t they?

    • http://www.clashttp://www.classesandcareers.com/colleges/state_palau/degrees_liberal-arts/courses_art-design Teacher teacher

      My favorites in this list were the Wave Sound Productions and the Yamaha ads. I think the art work is well done. Impressive.

    • http://www.carlsys.com.sg Mukesh Gupta

      Only one word ossam

    • RoaldA

      Hahaha, I like thos who are funny!

    • http://www.informatclic.com Djolhan

      What a nice dark ads, real interesting for marketing !

    • http://armeda.com Dre

      Great images.

    • http://10steps.sg Johnson Koh

      Very interesting ads with great meanings.

    • http://www.internethow.com/blog Internethow Blog

      Great ads. A lot of it I haven’t seen befor. thanks for sharing

    • http://webalfee.wordpress.com alfred devanesan Samuel

      really a nice post. I liked the last one.

    • http://www.mydatbroker.com JP

      The last one was priceless.

    • http://www.kaplang.com Kaplang

      really cool post, thanks :D

    • http://www.ruuskadesign.net Matti

      Really nice advertisements, indeed bring up attention.

    • http://www.refine-led.com ben

      it’s so funny,which software could design it

    • http://alexandrupitea.ro Alexandru Pitea

      …at #33… isn’t it suppose to be: “MADE to MAKE your work easier” ?

    • http://www.conseilsmarketing.fr Fred de ConseilsMarketing.fr

      Hi,

      Very nice ads, a very good compilation !

    • Aurelius

      Absolutely stunning ads.. Thanks for putting these together .. As they say a pictures can speak a thousand words!!

    • simonth

      Though not printed ad, this tv spot ad in singapore on saving the environment created quite a stir

      http://www.youtube.com/watch?v=V6d8A7wYF8I

    • Andrea

      The Yamaha ad (#35) was my favorite. What a great concept and they really nailed the execution. Thanks for the great post!

    • Serg

      Whooo…always awesome to see your work up on a best of blog! Thanks!

    • http://www.revolutioners.com/25-most-unfortunate-and-funny-domain-names-ever/ 25 Funniest Domain Names

      Awesome… how do you guys find these kind of images..

    • http://www.brosix.com Kelsey

      I love dark ads. They really leave more to the imagination than what you see at first glance and I like that they put so much thought into them. The Disneyland Paris one is my favorite.

    • http://themanalyst.com Manal Assaad

      Wow those are really amazing. I really love dark ads. My favorite is #34; they’re just waiting to be discovered lol that’s really amusing!

    • Mahmoud

      40. FTC Digital Service
      “Stop your world. Watch the rest of it.”
      is the best 4 me… great ads

    • http://www.itsselvam.com Selvam

      really a awesome collection….

    • http://codescape.in joddystreet

      Wave Sound Productions
      Yamaha
      Xtra Slim Fat Burner

      were the best !!

    • http://www,resale-store.com Hardeep

      wow the pictures quality is awesome, i enjoyed the post.

    • ryan

      i like the alein one it was funny

    • http://www.mycyberdhaka.com TechySafi

      The #25 “Don’t kill your eyes. Donate them instead.” really has been inspired me to donate my eyes after death…but im still eligible (under 18) :)

      But alas many indians couldnt realize the clear msg of that image…stupid peoples think “its nasty” “its horrible” “its racism” …….really sad!! Check out these comments here…
      http://adsoftheworld.com/media/print/vision_foundation_of_india_train?size=_original
      Some people also protesting that, as Im :)

    • http://www.webbranding.co.uk Rob

      Toilet roll out the prision window..Classic!

    • Albert Rebuquiao

      Im blown away. :-)

    • http://www.decisioncom.com/ Advertising Agency Singapore

      6. Kairos: I don’t think candy is going to come spilling out of her.
      9. Disneyland Paris: Nice one kid. I hate velociraptors peeing on my carpet.
      15. Maglite: Torch Light Sabers, a little too good for the dark.
      23. Sky TV: Not much of a pool fan but this is one match I’d love to see.
      35: Yamaha: Wow the photoshopping is amazing.

      Ho Li Lin, Graphic Designer

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