• 8 Sep




    Appearance is crucial for obvious reasons in the fashion industry. With that in mind, many fashion e-commerce sites can be an excellent source of design inspiration.

    Attractive design and photography can make the products more appealing to visitors and increase sales.

    There are a lot of different design styles and approaches that are used by online fashion shops, but generally photography and product/model images play a large role.

    Sometimes the design and layout is minimal, allowing for more empasis on the products. Others feature huge photos as the primary focal point of the page.

    In this post we’ll feature 35 inspirational fashion website designs that represent a variety of styles that are sure to inspire you.

    1. Closed

    Closed


    2. Martin + Osa

    Martin + Osa


    3. Abercrombie & Fitch

    Abercrombie & Fitch


    4. Myla

    Myla


    5. Burberry

    Burberry


    6. Coast

    Coast


    7. Roxy

    Roxy


    8. Armani Exchange

    Armani Exchange


    9. Nine West

    Nine West


    10. Anna Scholz

    Anna Scholz


    11. J.Crew

    J.Crew


    12. Barrie Pace

    Barrie Pace


    13. Free People

    Free People


    14. Jungstil

    Junstil


    15. Urban Originals

    Urban Originals


    16. New York & Company

    New York & Company


    17. Lane Bryant

    Lane Bryant


    18. Tooby Doo

    Tooby Doo


    19. BCBG MAXAZRIA

    BCBGMAXAZRIA


    20. Acne

    Acne


    21. Miss Selfridge

    Miss Selfridge


    22. Ralph Lauren

    Ralph Lauren


    23. Ralph Lauren Rugby

    Ralph Lauren Rugby


    24. Shoe Guru

    Shoe Guru


    25. Bluefly

    Bluefly


    26. Tommy Hilfiger

    Tommy Hilfiger


    27. ASOS

    ASOS


    28. White + Warren

    White + Warren


    29. Bridge55

    Bridge55


    30. Nordstrom

    Nordstrom

    31. DSW

    DSW


    32. Lord & Taylor

    Lord & Taylor


    33. The Vestry

    The Vestry


    34. Wallis

    Wallis


    35. My Wardrobe

    My Wardrobe


    This article was written by Steven Snell exclusively for WDD. Steven showcases the best e-commerce sites at CartFrenzy, a gallery that is updated daily.

    What do you think of these fashion website designs? Which ones were the most inspiring for you?




  • 44 Comments »

     
    #1
    Kirsti
    September 8th, 2009 at 07:50

    Great examples. I have browsed MANY fashion websites for inspiration as well as shopping. I’ve noticed a lot of high fashion houses have terribly designed sites. It may look pretty but if it’s hard to navigate and takes forever to load, no one’s going to bother. Norstrom’s is one of the best. Good work!

     
     
    #2
    Rahul - Web Guru
    September 8th, 2009 at 08:11

    Well, i think that Target.com quite a good site and that you’ve missed out in your list here.

    The ones listed here are also too good indeed.

     
     
    #3
    Mars
    September 8th, 2009 at 09:10

    Great example of fashion website, sometimes when I cant find the right idea on a new project, I also browse these kind of website to have a good idea.

     
     
    #4
    Callum Chapman
    September 8th, 2009 at 10:18

    Love the Acne site, use to be a fan of Asos’ old design, don’t think the new one is as good though!

     
     
    #5
    aledesign.it
    September 8th, 2009 at 10:20

    Great collection! More ideas in this post. Really important for every graphic designer! Thanks a lot! This is my preferit list!

     
     
    #6
    ced
    September 8th, 2009 at 10:47

    nyandcompany sucks: the screenshot is cool, but the website.. by now in firefox I have the logo under the searchbox, it’s everything in the upper left corner (I have a big screen) and the whole website is nothing special.. also bluefly seems to be nothing exceptional.. you missed bally and moschino imho

     
     
    #7
    Paul
    September 8th, 2009 at 12:17

    Awesome!

     
     
    #8
    website
    September 8th, 2009 at 12:50

    I think you can wear pretty much whatever you want… as long as you look good in it.

     
     
    #9
    Logo Bliss
    September 8th, 2009 at 13:26

    What a great list, I think it deserves a digg and a RT.

     
     
    #10
    Trecia
    September 8th, 2009 at 14:31

    Great list. I like free people, Ralph Lauren Rugby, honestly alot of them are Great.

     
     
    #11
    louis gubitosi
    September 8th, 2009 at 15:25

    great list. I think another great example is the Liz Claiborne website @ http://www.lizclaiborne.com/

     
     
    #12
    Laura
    September 8th, 2009 at 15:29

    Thank you. I’m just about to design a photographer portfolio website and like these, the emphasis is on the photography, not the site graphics, so these sites are a great starting point for me…Thank you.

    My favourites are:
    White + Warren
    Bridge55
    Ralph Lauren Rugby
    Urban Originals
    Closed – Nice idea with the neon sign!

     
     
    #13
    Steven Snell
    September 8th, 2009 at 15:45

    Rahul,
    I wouldn’t consider Target a fashion website. They do sell clothes, but that’s only one small part of the department store.

     
     
    #14
    Paul Anthony Webb
    September 8th, 2009 at 15:53

    This is a great list, I’ve been looking for inspiration for my own clothing site.

     
     
    #15
    Gabriella Azurra Sky
    September 8th, 2009 at 17:58

    What a great selection and it’s good to see a local shop to me – Bridge 55 in there too :)

     
     
    #16
    BlogLuomLat
    September 8th, 2009 at 19:01

    I love 4.Myla ! hihi

    I’m from Vietnam !

     
     
    #17
    Kaplang
    September 8th, 2009 at 22:54

    some really nice sites :) I have never looked at this style for inspiration before, only shopping.

     
     
    #18
    RoaldA
    September 9th, 2009 at 02:13

    Great article!

     
     
    #19
    Min Thu
    September 9th, 2009 at 05:39

    Attractive websites! Thank you for this collection.

     
     
    #20
    Ed
    September 9th, 2009 at 10:12

    Check out http://www.uniqlo.com/collection for a truly cool fashion website. I’m on a fiber connection with a quad core CPU so I don’t kno how it’ll perform for mere mortals though ;)

     
     
    #21
    Dzinepress
    September 9th, 2009 at 10:47

    best process of show some of inspiring websites for designer future help. thanks

     
     
    #22
    PixelStudioWorks
    September 9th, 2009 at 21:20

    Great List. It’s really good stuff for inspirational..!
    Thanks for sharing.!!

     
     
    #23
    AtiKuSDesign
    September 10th, 2009 at 18:01

    Oh my how my girlfriend would love these!

    Designing a clothes shopping experience is such a difficult task to do well. A lot of user experience design and research would be needed to find exactly what it is that consumers want from their experience. Being able to produce an excellent representation of the clothes on the web is the biggest hurdle.

    For ages clothes shops online were so inferior to the high street stores but this last few years has really changed things, there are some brillinat online stores selling a lot of clothes!

     
     
    #24
    Edgar Leijs
    September 10th, 2009 at 18:14

    In fashionsites it’s all about the Photography! But without good webdesign… ;)

     
     
    #25
    Mathias
    September 12th, 2009 at 00:56
     
     
    #26
    john
    September 12th, 2009 at 13:32

    awesome!!
    this kind of webdesign can attract more visitor to come in

     
     
    #27
    Lauren
    September 14th, 2009 at 14:38

    Thank you thank you, very nice collection indeed :) Great job.

     
     
    #28
    Vitezslav Valka
    September 16th, 2009 at 13:30

    annascholz rulez!

     
     
    #29
    L Dash
    September 16th, 2009 at 16:08

    Great Post. The Ralph Lauren Splash Page is awesome it looks more like magazine than a fashion site. Inspiration Insanium.

     
     
    #30
    shah
    September 17th, 2009 at 17:34

    Nice collection of different styles.
    I like the this list. Thanks for sharing.

     
     
    #31
    kombizz
    September 23rd, 2009 at 19:04

    I like your collection about fashion and it’s statement thru time.

     
     
    #32
    lazy-dazy
    October 1st, 2009 at 10:28

    try this!
    reserved.com
    good job!

     
     
    #33
    Drew
    November 13th, 2009 at 14:49

    The majority of fashion / ecommerce sites all stick to the same rulesets and become generic and old hat, and thus are far from been inspirational. Yes the design is nice and pretty but strip it back and its the same of everything else out there.

    I like to see when fashion sites do something daring, original and innovative. These kind of of sites are rare but lead for a greater user experience, allowing the user to immerse themselves with the brand more if done correctly.

    Two websites to note which I’ve been impressed with recently are
    - Whistles http://www.whistles.co.uk/
    - Temperley London http://www.temperleylondon.com/

    I’m not saying these two sites are perfect, probably far from it, but they are definitely breaking the mould some what.

     
     
    #34
    carmelo plum
    January 23rd, 2010 at 09:25

    nice and good idea

     
     
    #35
    coco
    March 20th, 2010 at 05:02

    Nice collection of different styles.
    I like the this list. Thanks for sharing.

     
     
    #36
    KellyD
    March 23rd, 2010 at 21:53

    I love these web sites. I’m looking for web designers that have exactly this look. We have several openings in the Dallas area that are right along these lines. Please contact me if you’re interested in learning more: k.duncan@thebossgroup.com.

     
     
    #37
    gogo888
    March 25th, 2010 at 12:38

    I like your collection about fashion and it’s statement thru time.http://roseaaa.multiply.com

     
     
    #38
    Maurice Harary
    May 3rd, 2010 at 17:43

    who knows a great fashion web design company? My budget is under 10 K.

     
     
    #39
    Elsie Dabney
    June 3rd, 2010 at 19:37

    love it..love it!
    very helpful list

     
     
    #40
    Website Design
    June 18th, 2010 at 17:01

    Miss Selfridge and Asos designs really caught my eye… going to spend a few minutes digging into the secondary pages and see how the sales process unfolds in their designs. So far looks promising

     
     
    #41
    Darren
    June 18th, 2010 at 23:32

    checkout fareastfashion.nl

    should be added. Fantastic design.

     
     
    #42
    Josh
    July 5th, 2010 at 15:35

    Good list, I’ve shopped with a few of these before, good navigation and aesthetics.

     
     
    #43
    Jake Welsh
    July 23rd, 2010 at 07:24

    Fantastic set of designs there!

    Yet again, i think usability and the development behind them makes sites stand out from others!

    Some web design companies simply incorporate off the shelf packages such as Magento etc.

    Where as bespoke e-commerce sites stand out like a sore thumb!

    Check out http://www.vicky-martin.com

    Fantastic design and build!

    Jake

     
     
    #44
    jesse
    August 31st, 2010 at 03:42

    wicked sites here love them all.

     
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