35 Inspirational Fashion Website Designs

Inspiration, Resources, Web Design | Sep 8, 2009

Appearance is crucial for obvious reasons in the fashion industry. With that in mind, many fashion e-commerce sites can be an excellent source of design inspiration.

Attractive design and photography can make the products more appealing to visitors and increase sales.

There are a lot of different design styles and approaches that are used by online fashion shops, but generally photography and product/model images play a large role.

Sometimes the design and layout is minimal, allowing for more empasis on the products. Others feature huge photos as the primary focal point of the page.

In this post we’ll feature 35 inspirational fashion website designs that represent a variety of styles that are sure to inspire you.


1. Closed



2. Martin + Osa

Martin + Osa


3. Abercrombie & Fitch

Abercrombie & Fitch


4. Myla



5. Burberry



6. Coast



7. Roxy



8. Armani Exchange

Armani Exchange


9. Nine West

Nine West


10. Anna Scholz

Anna Scholz


11. J.Crew



12. Barrie Pace

Barrie Pace


13. Free People

Free People


14. Jungstil



15. Urban Originals

Urban Originals


16. New York & Company

New York & Company


17. Lane Bryant

Lane Bryant


18. Tooby Doo

Tooby Doo





20. Acne



21. Miss Selfridge

Miss Selfridge


22. Ralph Lauren

Ralph Lauren


23. Ralph Lauren Rugby

Ralph Lauren Rugby


24. Shoe Guru

Shoe Guru


25. Bluefly



26. Tommy Hilfiger

Tommy Hilfiger


27. ASOS



28. White + Warren

White + Warren


29. Bridge55



30. Nordstrom




31. DSW



32. Lord & Taylor

Lord & Taylor


33. The Vestry

The Vestry


34. Wallis



35. My Wardrobe

My Wardrobe

This article was written by Steven Snell exclusively for WDD. Steven showcases the best e-commerce sites at CartFrenzy, a gallery that is updated daily.

What do you think of these fashion website designs? Which ones were the most inspiring for you?

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  • Kirsti

    Great examples. I have browsed MANY fashion websites for inspiration as well as shopping. I’ve noticed a lot of high fashion houses have terribly designed sites. It may look pretty but if it’s hard to navigate and takes forever to load, no one’s going to bother. Norstrom’s is one of the best. Good work!

  • Rahul – Web Guru

    Well, i think that quite a good site and that you’ve missed out in your list here.

    The ones listed here are also too good indeed.

  • Mars

    Great example of fashion website, sometimes when I cant find the right idea on a new project, I also browse these kind of website to have a good idea.

  • Callum Chapman

    Love the Acne site, use to be a fan of Asos’ old design, don’t think the new one is as good though!


    Great collection! More ideas in this post. Really important for every graphic designer! Thanks a lot! This is my preferit list!

  • ced

    nyandcompany sucks: the screenshot is cool, but the website.. by now in firefox I have the logo under the searchbox, it’s everything in the upper left corner (I have a big screen) and the whole website is nothing special.. also bluefly seems to be nothing exceptional.. you missed bally and moschino imho

  • Paul


  • website

    I think you can wear pretty much whatever you want… as long as you look good in it.

  • Logo Bliss

    What a great list, I think it deserves a digg and a RT.

  • Trecia

    Great list. I like free people, Ralph Lauren Rugby, honestly alot of them are Great.

  • louis gubitosi

    great list. I think another great example is the Liz Claiborne website @

  • Laura

    Thank you. I’m just about to design a photographer portfolio website and like these, the emphasis is on the photography, not the site graphics, so these sites are a great starting point for me…Thank you.

    My favourites are:
    White + Warren
    Ralph Lauren Rugby
    Urban Originals
    Closed – Nice idea with the neon sign!

  • Steven Snell

    I wouldn’t consider Target a fashion website. They do sell clothes, but that’s only one small part of the department store.

  • Paul Anthony Webb

    This is a great list, I’ve been looking for inspiration for my own clothing site.

  • Gabriella Azurra Sky

    What a great selection and it’s good to see a local shop to me – Bridge 55 in there too :)

  • BlogLuomLat

    I love 4.Myla ! hihi

    I’m from Vietnam !

  • Kaplang

    some really nice sites :) I have never looked at this style for inspiration before, only shopping.

  • RoaldA

    Great article!

  • Min Thu

    Attractive websites! Thank you for this collection.

  • Ed

    Check out for a truly cool fashion website. I’m on a fiber connection with a quad core CPU so I don’t kno how it’ll perform for mere mortals though ;)

  • Dzinepress

    best process of show some of inspiring websites for designer future help. thanks

  • PixelStudioWorks

    Great List. It’s really good stuff for inspirational..!
    Thanks for sharing.!!

  • AtiKuSDesign

    Oh my how my girlfriend would love these!

    Designing a clothes shopping experience is such a difficult task to do well. A lot of user experience design and research would be needed to find exactly what it is that consumers want from their experience. Being able to produce an excellent representation of the clothes on the web is the biggest hurdle.

    For ages clothes shops online were so inferior to the high street stores but this last few years has really changed things, there are some brillinat online stores selling a lot of clothes!

  • Edgar Leijs

    In fashionsites it’s all about the Photography! But without good webdesign… ;)

  • Mathias
  • john

    this kind of webdesign can attract more visitor to come in

  • Lauren

    Thank you thank you, very nice collection indeed :) Great job.

  • Vitezslav Valka

    annascholz rulez!

  • L Dash

    Great Post. The Ralph Lauren Splash Page is awesome it looks more like magazine than a fashion site. Inspiration Insanium.

  • shah

    Nice collection of different styles.
    I like the this list. Thanks for sharing.

  • kombizz

    I like your collection about fashion and it’s statement thru time.

  • lazy-dazy

    try this!
    good job!

  • Drew

    The majority of fashion / ecommerce sites all stick to the same rulesets and become generic and old hat, and thus are far from been inspirational. Yes the design is nice and pretty but strip it back and its the same of everything else out there.

    I like to see when fashion sites do something daring, original and innovative. These kind of of sites are rare but lead for a greater user experience, allowing the user to immerse themselves with the brand more if done correctly.

    Two websites to note which I’ve been impressed with recently are
    – Whistles
    – Temperley London

    I’m not saying these two sites are perfect, probably far from it, but they are definitely breaking the mould some what.

  • carmelo plum

    nice and good idea

  • coco

    Nice collection of different styles.
    I like the this list. Thanks for sharing.

  • KellyD
  • gogo888

    I like your collection about fashion and it’s statement thru time.

  • Maurice Harary

    who knows a great fashion web design company? My budget is under 10 K.

  • Elsie Dabney

    love it!
    very helpful list

  • Website Design

    Miss Selfridge and Asos designs really caught my eye… going to spend a few minutes digging into the secondary pages and see how the sales process unfolds in their designs. So far looks promising

  • Darren


    should be added. Fantastic design.

  • Josh

    Good list, I’ve shopped with a few of these before, good navigation and aesthetics.

  • Jake Welsh

    Fantastic set of designs there!

    Yet again, i think usability and the development behind them makes sites stand out from others!

    Some web design companies simply incorporate off the shelf packages such as Magento etc.

    Where as bespoke e-commerce sites stand out like a sore thumb!

    Check out

    Fantastic design and build!


  • jesse

    wicked sites here love them all.

  • hollister

    check out the web

  • Peter Pac

    Once a user gets over the branding and a shopping cart is attached they tend to go straight to the cart to see whats new, on sale etc. I see a lot of companies separating there branding and shopping experience. This should be one and the same.

  • Marina

    Can I suggest you add to your list? I am a bit biased as I was part of the team that created it at Mikan web agency Insana but it is innovative. I particularly love the photowall on the homepage, where pics increase in size depending on popularity amongst users.

  • Crystal

    What about Chanel and Valentino’s site?

  • Samantha

    Can I suggest for your list? The company is a luxury italian shoe company. Some of the most elegant black and white images.

    Hermes, is also a fantastic website.

  • todd

    just curious as to what people think of the shoe guru website specifically..

  • Arnhem

    Great list! Fashionsites is BIG pictures.