Appearance is crucial for obvious reasons in the fashion industry. With that in mind, many fashion e-commerce sites can be an excellent source of design inspiration.

Attractive design and photography can make the products more appealing to visitors and increase sales.

There are a lot of different design styles and approaches that are used by online fashion shops, but generally photography and product/model images play a large role.

Sometimes the design and layout is minimal, allowing for more empasis on the products. Others feature huge photos as the primary focal point of the page.

In this post we'll feature 35 inspirational fashion website designs that represent a variety of styles that are sure to inspire you.

1. Closed

2. Martin + Osa

3. Abercrombie & Fitch

4. Myla

5. Burberry

6. Coast

7. Roxy

8. Armani Exchange

9. Nine West

10. Anna Scholz

11. J.Crew

12. Barrie Pace

13. Free People

14. Jungstil

15. Urban Originals

16. New York & Company

17. Lane Bryant

18. Tooby Doo

19. BCBG MAXAZRIA

20. Acne

21. Miss Selfridge

22. Ralph Lauren

23. Ralph Lauren Rugby

24. Shoe Guru

25. Bluefly

26. Tommy Hilfiger

27. ASOS

28. White + Warren

29. Bridge55

30. Nordstrom

31. DSW

32. Lord & Taylor

33. The Vestry

34. Wallis

35. My Wardrobe

This article was written by Steven Snell exclusively for WDD. Steven showcases the best e-commerce sites at CartFrenzy, a gallery that is updated daily.

What do you think of these fashion website designs? Which ones were the most inspiring for you?