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Articles by Speider Schneider

There are three things every creative yearns to hear: "we pay the total up front," "our staff is ready to sexually reproduce with you at your request," and "be as creative as you want."  The first will never happen, the second only happened to...
I’m a little choosy about who I follow back on Twitter. As with my other opt-in social sites, I’m not into quantity but quality. Having the right connections are good for business and, after all, business is why we network, in most cases....
Why are magazines and books always laid out the same? Even with alternative design, there is a harmony in layout or the reader’s head will explode… or they will just stop reading and skip to the next page. Successful design in publishing,...
There's always that one big problem in art school, where you spot a few fellow students that you know "have it!" They don't need to learn anything because they came into school with "it."  Still, they sit there and continue to have their brilliance...
As I grew up, being a "creative child," which was the description my school psychologist used to explain why I didn't care for school or the usual subjects like math and why I wasn't like the other children, my mother would get frustrated and call...
Every now and then, on some blog or design group, someone brings up the question of designers unionizing or having some sort of certification in the hopes of assuring the public that we are professionals and adept at our craft. Can it be done,...
The much talked about step of creating professional certification for graphic/web designers looks like it will become a reality in a little more than a year. Having passed the U.S. Senate as a rider to a larger work rights bill, the measure is...
When I write about the black and white, crossword puzzle-like QR code, I feel like I'm talking about the stone age of human development. The few years of existence for the QR code in marketing efforts, seem like they were first experienced by...
I recently received a call from a young designer who I met when she was in art school. I reviewed her portfolio and several years later at a local graphic design group meeting, she reintroduced herself and thanked me for being kind and helpful...
Who said that? Both parties often do. Both the client and the designer often accuse each other of ruining a web project. Why? What is it both parties expect that the other can’t or won’t fulfill. Is it a breakdown in communications, and if...
Forty years ago this coming Sunday (January 13th 1973), the American Broadcast Company added to its lineup of Saturday morning cartoons a cool, musical, three-minute mini-episode that brainwashed American youth into learning... and enjoying...
When I walk into a design studio, there are several things I know I'll see; tattoos, piercings and toys... lots and lots of each. Why do designers, as well as non-creatives, love toys? We love toys because they are the first art form to which we...
"Barry, wake up!" screamed Winny but he just groaned and pulled up the old comforter over his head. It was his first day off from the magical ministry and the last thing he wanted was some witch yelling at him. "Wake UP!" Winny bellowed again as...
The wonders of the QR code have been proved over and over for marketing and customer engagement. You see them all over, read about them in countless articles and have probably used them for a client's project, but what about the fun side? Have...