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Articles by Speider Schneider

Every now and then, on some blog or design group, someone brings up the question of designers unionizing or having some sort of certification in the hopes of assuring the public that we are professionals and adept at our craft. Can it be done,...
The much talked about step of creating professional certification for graphic/web designers looks like it will become a reality in a little more than a year. Having passed the U.S. Senate as a rider to a larger work rights bill, the measure is...
When I write about the black and white, crossword puzzle-like QR code, I feel like I'm talking about the stone age of human development. The few years of existence for the QR code in marketing efforts, seem like they were first experienced by...
I recently received a call from a young designer who I met when she was in art school. I reviewed her portfolio and several years later at a local graphic design group meeting, she reintroduced herself and thanked me for being kind and helpful...
Who said that? Both parties often do. Both the client and the designer often accuse each other of ruining a web project. Why? What is it both parties expect that the other can’t or won’t fulfill. Is it a breakdown in communications, and if...
Forty years ago this coming Sunday (January 13th 1973), the American Broadcast Company added to its lineup of Saturday morning cartoons a cool, musical, three-minute mini-episode that brainwashed American youth into learning... and enjoying...
/ / Jan 11, 2013
When I walk into a design studio, there are several things I know I'll see; tattoos, piercings and toys... lots and lots of each. Why do designers, as well as non-creatives, love toys? We love toys because they are the first art form to which we...
/ / Dec 26, 2012
"Barry, wake up!" screamed Winny but he just groaned and pulled up the old comforter over his head. It was his first day off from the magical ministry and the last thing he wanted was some witch yelling at him. "Wake UP!" Winny bellowed again as...
/ / Dec 24, 2012
The wonders of the QR code have been proved over and over for marketing and customer engagement. You see them all over, read about them in countless articles and have probably used them for a client's project, but what about the fun side? Have...
"Whew!" exclaimed a recent client when he finally agreed to pay his entire fee, "I didn't know artistic-types were such tough businessmen." "Oh, we are," I said calmly as I put his final check into my pocket, "We have to get tough with clients...
It seems that everyone is on the logo change bandwagon. Why are so many companies choosing now to change logos that are no older than their teenage customers? Take the CBS (a major U.S. commercial broadcasting television network) “eye”...
My therapist says I’m obsessed with revenge. He’ll be sorry he said that! It’s not that I’m paranoid about all of the people who are against me; I just want to make them all pay dearly. I truly believe that the web is the greatest revenge...
I fully admit to my days of bastardness, obsessed with success, craving power over others for the sake of revenge and pleasure, wanting to stand on the bodies of others to heighten my status in life. I look back on those days with some nostalgia...
If you’re a fan of the show Mad Men or have seen the opening, then you’ve seen a motion graphic. Motion graphics were all the rage in the 1960s (hence the look for the Mad Men series set in the advertising field of the 1960s) and were popular in...