Navigation

Branding articles

I've always had this crazy infatuation with packaging design. There's just something about getting a physical product and checking out what it's presented in and how its presented. Is it in a box? What color is the label? Is there stuffing of...
There are some companies out there that would have you believe that designing a logo is as simple as slapping together some type and a shape or two. But there is so much more to designing a good logo than just that, regardless of what some may say....
It's pretty easy to get confused as to who owns what right now. Pick any web start-up and there's a good chance that it's either owned by a major player, or in the process of considering offers. Small companies innovate, but it takes big investment...
One of the most important things about creating a brand is making sure everything is cohesive. Once a brand pinpoints their values and how they'd like to be perceived, they have to make sure all their touchpoints refer back to these values. What's...
On the celebrated heels of its new logo and custom typeface, the Olympic brand team has just completed the most exhaustive collection of Olympic pictograms ever created in the history the event. Taking their cue from the typeface designed...
After going through a successful weight-loss experience, Riyadh-based designer Adelbanfeel decided to add a few extra pixels to some of the most well known fast food logos in the world, all in order to help him avoid eating in those places again....
It was once all about gradients. It was once all about the watercolor effect. I even remember a time when it was all about the fun strokes and swooshes in logos. We have gone through so many different trends for logo design that it's hard to keep...
Logos are a different kind of design. They're tricky. They have to encompass an entire company, brand and attitude in one image. Sometimes that image is iconic – the NBC peacock, the Verizon red checkmark, the Mercedes-Benz pointed star....
When I speak to senior students at art schools, there is one major thing I try to impress upon them: to freelance is to run a small business, and a freelance design business has all the needs and headaches of running a bakery, pizza parlor, or crack...
It seems like there's been a flurry of logo redesigns lately and Google is the latest to throw its hat into the ring. The new logo, currently only in Chrome on Android, has had its bevels and drop shadow removed to embrace the flat look. It's no secret...
When Google acquired YouTube back in 2006, most people expected to see a rebrand to pull the video sharing site closer to its parent company's corporate style. That anticipated rebrand may finally be on the cards 7 years later as YouTube rolled...
Marissa Mayer is many things. A brand designer she is not. After 30 days of change and countless dollars thrown at R&D, Yahoo! have unveiled their new logo. The past month showcased some options — most of which were bad — and unfortunately...
As designers we seem to have lost our courage, churning out identical brand 'solutions', posting Dribbble shots of the same regurgitated formula. Perhaps it's the lack of control on the web. Perhaps it's the increasing need for an international...
For the average user there's little difference between products offered by Yahoo! and by market leader Google. Yahoo!'s position is largely dictated by brand; or rather by Google's superior brand. There has long been debate over Yahoo!'s...