
1. Marketing and promotion
Your blog could end up being the best darned thing since sliced bread for marketing your business and promoting your work. How hard would it be to take 5 to 10 minutes a day and share some of your work in a blog post? How hard would it be to post a screenshot with a blurb and to discuss your design philosophy? Not very. A blog promotes both you and your work. It also enables you to leverage the power of social networks such as Twitter and Facebook, where people will share your work for you. Your next client could be a tweet or Facebook update away. They are looking for the type of work that you’re passionate about and the style that you’re known for. A static portfolio won’t cut it. Use your blog as a channel for promotion and marketing. Install a plug-in that enables you to share your content even more broadly, such as Jetpack for WordPress. Or use a WordPress theme (such as Standard Theme) that has a sweet sidebar for social sharing:
- Set a goal
Commit to blogging a few times a week. Three times is great. Every day is even better. - Start simple
Choose sensible categories, and get started. The more relevant the categories to your blog, the better; they will also help you create content. A “Design” category is not specific enough. Go deeper: for example, “Fonts” and “Typography.” - Post images
And do it every single time. People want to see your work, remember? - Publish
At the end of the day, you have to click that dreaded “Publish” button. Go for it! No one’s looking (at least not yet).
2. Search engines
A blog is usually more accessible and search-engine friendly than a static portfolio, especially if the portfolio is a Flash-based PHP script that you bought for $15 back in 2009. You need something better for people who are performing organic searches to find you. A blog can do just that. By creating text, images and video related to the work that you do, you’ll get visitors who find you from organic search results. All else being equal, a blogger will get more traffic than someone with a static portfolio. And more traffic means more exposure with potential clients, and more exposure means more paying projects.
(Image: Google) Simply by creating and maintaining the blog, you will achieve the following:
- More pages indexed by Google and the other major search engines.
- More fresh content that will be in front of people searching on Google.
- A more keyword-rich website that targets the clients you want to work with.
- A dynamic place to grow your SEO strategy (although the blog will do much of the work for you in the beginning).
3. Direct income
This strategy is becoming more and more popular as experienced designers realize how potentially lucrative their blogs are. Your blog could be a significant source of direct income, aside from being a marketing channel for your work. The most obvious strategy in this regard is advertising: using the sidebar space to sell advertisements. On blogs with great content and a healthy subscriber base, advertising space can sell for hundreds or thousands of dollars a month. Consider what you’d do with another few hundred bucks in your pocket, money that you’ve earned merely from spending a few moments every day talking about what you love?
(Image: ceekay) Another effective strategy is affiliate marketing, which basically means telling your audience about products and services that you already love and use. Let’s say you love Photoshop CS5 and the rest of Adobe’s products, and you constantly talk about them on your blog. If you share an affiliate link to CS5, and someone purchases the product through that link, you’ll get a nice little check in the mail! Do this often and you may find that the blog covers its own costs (and then some). It’s no secret that affiliate marketing works, but do you recognize it as a simple way to leverage your blog for additional revenue? Here is one simple way to get started:
- Sign up for Amazon’s affiliates program.
- Identify applications and products that you use and love.
- Blog about them in a few of your posts. Don’t just put up spammy links: talk about how you use them, why you love them and why your readers should try them, too.
- Rinse and repeat.
John Saddington
Written exclusively for WDD by John Saddington. He is a professional blogger who loves sharing his blogging tips, tricks, tools and insights about SEO, WordPress and making money by blogging! You can follow him on Twitter, too: @TentBlogger.
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