Visual Design articles

By most terms of reference, 70 years is a long time…70 years ago, copywriter David Ogilvy decided to part ways with his former business partner, Edmund Mather; together, they had made up what was known as Ogilvy & Mather. This decision meant moving from London, where the company originated, to Manhattan, where the name of the company would change to just Ogilvy. Now, as of June 2018, Ogilvy has announced a complete rebranding. For a company...

After years of flat, material and completely minimal styles, the gradient has made a comeback. Everywhere you look, designers are using color fades to add visual interest, create user engagement and just design something that’s worth looking at. If you aren’t a fan of gradients, maybe it’s time to rethink your stance on the issue. To help convince you, we’ve got 10 reasons to love and use gradients in your website design projects this...

Come one, come all! There are new(ish) top level domains for sale, and we’re here to tell you all about them! Okay, for the uninitiated, top level domains are basically those little bits at the end of a website’s home address. You know, “.com”, “.org”, “.net”, etc. If you have a website, you could be paying anywhere from $15 to $10,000 USD a year for one, depending on how popular the keywords are. Well now there are a bunch of new...

A design guide is more than just a document that comes with a new website or brand identity. A good design guide is a work of art in itself and has practical application in everyday design work. It showcases what your project is and aspires to be. It should bring elements of design, voice and even code together in a way that’s manageable, usable and easy to understand. It starts with these six design guide elements that need to be in your documentation....

You’ve seen some of the beautiful bullet journals on Pinterest, and there’s more to this trend than an exercise in creativity. Using a bullet journal can make you a master of the website universe. And it all starts with a pen and paper. For those who aren’t familiar, a bullet journal is a notebook (of any kind) that you use to create lists, calendars and brainstorming notes all in one place. Essentially a bullet journal is a customized planner/sketchbook...

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome of design thinking. He must have asked a lot of...

Dropbox has launched a controversial redesign of its brand identity, intended to help the SaaS standout in a market increasingly packed with pretenders to its throne. What they’ve unveiled seems certain to split opinion. On the one hand, the previous identity was business-like and sat comfortably alongside other tools in your GUI; on the other hand, that identity is tied to a business model that Dropbox, it seems, no longer aspires to:...

Sometimes your typeface needs to convey feeling as much as meaning, and for that function more designers are turning to dramatic typography. This type of typography is used for more than just legibility and readability (although that is still the primary purpose). Dramatic typography stands out. It reaches through the device screen, demands the viewer’s attention and directs it toward the message it’s delivering. It is an opportunity...

In the last few years, machine learning and artificial intelligence have been hitting the headlines often. The technology has been making progress in leaps and bounds. The physical limitations on computational requirements which once hindered the progress of AI are long-gone. Today, we’re actually pondering a different kind of dilemma: Will machine-learning actually surpass human intelligence in the next few years? Which “skilled”...

Yesterday YouTube launched a major UI revision to all its channels, from mobile, to games consoles. At the same time it’s made the first significant revision to its logo since its launch 12 years ago. The revised logo has been made live on mobile and desktop, and will begin to appear across all channels in the coming days. Some companies are for ever launching redesigns, others release minor iterative tweaks on a regular basis. YouTube is one...

Empathy. It’s a virtue. It’s a valuable quality in any human being. It’s a distinct advantage in connecting to people. It’s also kind of the latest design buzzword. But it’s not just a trend. You see, designers are figuring out that being able to empathize with and understand other people leads to creating better interfaces for them. If you know their needs, you can meet them. If you meet their needs, they’ll stick around longer....

Design thinking is the idea that we can solve problems by practicing human-centered design—putting people at the centre of the problem solving process. Core to the idea of design thinking is that we focus on an overall goal, rather than say a specific problem to solve. While it can help us solve some of the world’s most complex problems (think global warming), we can also use it every day in the web industry, to help us solve our own complex...

Many who don’t live in Vancouver at least know the western Canadian city for a few things: Sky-high housing prices, green sensibilities, and lots of rain. Now, thanks to local design and digital activists, they also know Vancouver for…producing a new city logo that has been blasted for being uninspiring. In an open letter published on Medium, local Vancouver art director, Brock Ellis, lambasted Robertson’s and the City Council’s...

We’ve all seen Comic Sans; the typeface that’s both loathed and (secretly) admired—some people have even dedicated a website to educating people about the very limited use cases of comic sans! It’s made a huge global impact in the decades since its original use-case, Microsoft’s Bob program. By 1996, it was popular enough to be preinstalled on every Macintosh computer that rolled off the assembly line, but how exactly did this...