Search & Marketing articles

Expelliarmus! shouts Harry Potter and the dark wizard loses his wand. Heroes of the fantasy world are incomplete without their tools: Thor’s Hammer, Captain America’s Shield, Iron Man’s suit, and let’s not forget the most tool dependent superhero of them all, Batman. You don’t need to save the world from the apocalyptic intentions of villains, but you do need tools to save yourself — from the avalanche of strict deadlines, and...

Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices, or even direct communication. What makes customer engagement so important and necessary when it comes to marketing a clients’ business? Keeping in touch with your customers is critical and gives you insight on who your brand caters to and it’s a great tool for increasing your conversion rates. What’s a good way to have...

Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results.  You can make sure you have a much stronger chance of appearing in the SERPs by optimising...

You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life. That said, you can’t...

Being in the business of building websites, it’s easy to forget that no matter how great they look, how well they perform, or how optimized they are for search, a website alone will not attract visitors back to it. You have to give them a good reason to return. Blogging and other content generation is one way to do this. Running special promotions is another. Lead magnets are a good idea, too. That said, we still run into the problem of how to let...

It’s nearly 2020, and every eCommerce brand should be using key metrics to pinpoint advertising, boost sales and improve fulfillment.  Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”...

Tracking content performance is the key to a successful campaign, but you can’t do that unless you know which metrics to track. How do you measure whether a content piece (blog post, ebook, social media post, etc.) is meeting the goals it needs to? In order to meet these goals, you’ll need measurable indicators that can help you gauge the progress and make any necessary adjustments. These measurable indicators are known as Key Performance...

For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic traffic. But with more than 50,000 WordPress plugins available in the official directory, it becomes quite daunting to choose the most suitable plugin for managing your SEO. Today, we‘re going to look at the top three plugin options, and explain why they’re essential to boosting your SERPs. 1. Yoast SEO One of the most...

Who’s your audience? It sounds like an easy question, but it’s not. Knowing your audience helps keep eyeballs on your site, website traffic up, and visitors eagerly returning to your site to consume your content, and buy your products. But a lack of understanding leads to a potentially dangerous domino effect. If you don’t understand your audience, you won’t understand what content it wants, and without that knowledge, your site...

In today’s digital era, having an impactful and compelling website is a critical component for any business or organization. A useful site that connects with your audience instills trust, screams authority, and drives action, can mean the difference between remaining relevant and competitive or falling silently to the wayside. Despite the critical importance of websites in today’s competitive landscape, many web designers find...

UX design and a solid SEO strategy go hand in hand. Design is here to boost user experiences, inspire users to spend more time on your pages, and ensure they don’t leave your site frustrated. This way, it minimizes bounce rates and turns your visitors into leads and, ultimately, sales. However, designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the SERPs,...

For web designers today, creating a website can mean a whole lot than just functionality, usability and aesthetic appeal. Today, every new-born website requires a thorough integration of Search Engine Optimization (SEO) protocols to become crawlable and get indexed by search engines such as Google. A good website can attract great amounts of traffic. However, to make sure your traffic is relevant, geo-specific, and hails from the target...

It’s no secret that email signatures have a major impact in the world of email marketing. It’s also clear that they are one of the easiest ways to re-engage with your existing customers, without spending any (or very little) money. Successful businesses are using the untapped power of their email signatures because they know that decisions are all about prioritizations based on invested effort vs benefit. Let’s take a look at how you...

If a picture is worth a thousand words, a lot of photographers aren’t getting paid enough. When a writer actually manages to build a business for themselves…well let’s just say we do okay. Most of us don’t get rich, but we do okay. WDD and others are good to me. I’ve been lucky enough that I’ve been able to sell my words online, and make a living from it. I recently re-designed my online writer’s portfolio (well, I’m still iterating),...