Search & Marketing articles

User experience is one of the most important aspects of web design, but many experts overlook that UX doesn’t just apply to web pages. User experience as a concept encompasses all aspects of end-user interaction with a company. That means you need to discover the right UX strategies for everything from your homepage to your email marketing and even your listings on Google. Today, we’re going to explore some of how you can apply UX principles...

Domain Authority (DA) is a ranking metric that predicts how well a site will rank online. It goes by a scale of 1 to 100 — the closer you are to 100, the better your odds of ranking in search engine result pages (SERPs), thus giving you more clicks. To see how your site currently ranks, visit Moz’s free Link Explorer to test your DA. Just type your website URL in the search bar and click “Analyze”. Just remember: don’t kick yourself if your...

The world of search engine optimization was born with all sorts of different hacks and shortcuts that many people use in an effort to grow their business. This becomes evident as soon as you do a Google search about anything SEO-related, only to find pages and more pages replete with blog posts and videos disclosing all the tips and tricks you “need to know” in order to achieve the best SEO results, in the fastest way possible. Knowing effective...

There’s no shortage of ways in which you can generate traffic towards a website, and the list seems to be growing on a daily basis. For every new traffic generation method, there are thousands of fresh sources of traffic for businesses to tap into.  Plenty of people find themselves so caught up in focusing on new ways of generating traffic that they never get a chance to investigate their actual traffic sources. This can make for a significant...

One of the struggles that marketers face is how to send the right message at exactly the right time to target people in a way that will appeal to them. To solve the problem, businesses need to get themselves acquainted with new technologies and the power of personalization. In the past few years, digital marketing as we know it has undergone numerous changes, distinguishing itself from the traditional marketing of the past. With new technologies...

Expelliarmus! shouts Harry Potter and the dark wizard loses his wand. Heroes of the fantasy world are incomplete without their tools: Thor’s Hammer, Captain America’s Shield, Iron Man’s suit, and let’s not forget the most tool dependent superhero of them all, Batman. You don’t need to save the world from the apocalyptic intentions of villains, but you do need tools to save yourself — from the avalanche of strict deadlines, and...

Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices, or even direct communication. What makes customer engagement so important and necessary when it comes to marketing a clients’ business? Keeping in touch with your customers is critical and gives you insight on who your brand caters to and it’s a great tool for increasing your conversion rates. What’s a good way to have...

Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results.  You can make sure you have a much stronger chance of appearing in the SERPs by optimising...

You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life. That said, you can’t...

Being in the business of building websites, it’s easy to forget that no matter how great they look, how well they perform, or how optimized they are for search, a website alone will not attract visitors back to it. You have to give them a good reason to return. Blogging and other content generation is one way to do this. Running special promotions is another. Lead magnets are a good idea, too. That said, we still run into the problem of how to let...

It’s nearly 2020, and every eCommerce brand should be using key metrics to pinpoint advertising, boost sales and improve fulfillment.  Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right metrics to track, and analyze your online performance continuously.”...

Tracking content performance is the key to a successful campaign, but you can’t do that unless you know which metrics to track. How do you measure whether a content piece (blog post, ebook, social media post, etc.) is meeting the goals it needs to? In order to meet these goals, you’ll need measurable indicators that can help you gauge the progress and make any necessary adjustments. These measurable indicators are known as Key Performance...

For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic traffic. But with more than 50,000 WordPress plugins available in the official directory, it becomes quite daunting to choose the most suitable plugin for managing your SEO. Today, we‘re going to look at the top three plugin options, and explain why they’re essential to boosting your SERPs. 1. Yoast SEO One of the most...

Who’s your audience? It sounds like an easy question, but it’s not. Knowing your audience helps keep eyeballs on your site, website traffic up, and visitors eagerly returning to your site to consume your content, and buy your products. But a lack of understanding leads to a potentially dangerous domino effect. If you don’t understand your audience, you won’t understand what content it wants, and without that knowledge, your site...