UX articles

Acquiring a new customer is difficult, but retaining an existing one is even more challenging. Yet, statistics show that efforts focused on retention bring way more value.  For instance, according to SmallBizGenius, 82% of companies agree that customer retention is cheaper than acquisition. Apart from that, 65% of a company’s revenue comes from existing clients, and increasing the investment in retention by only 5% already gives...

We all know that psychology is a powerful tool. When used correctly, it can influence and persuade people to take action. In the world of web design, this is extremely important. If you want to create an effective website that converts visitors into customers, you need to leverage web design psychology. Keep reading to find out more. What Is Web Design Psychology? Your website design shouldn’t just make your website pretty. It should impress...

Designing for user experiences is what all designers do. UX is often thought of as the preserve of app or web designers; however, even a print designer laying out a magazine anticipates reader reaction to the scale of type, the placement of adverts, and the art direction of successive stories. Because all designers design user experiences, the role of UX Designer has come to mean someone focused on creating a product or service utilizing research...

Micro-interactions effectively communicate brand identity and ethos while strengthening ties with the customer. These habit-forming tools make for a fun and seamless user experience. Facebook’s ‘likes’ and Tinder’s ‘swipes’ are two classic examples.  Micro-interactions originated with the need to guide customers who had hit a snag while using a service or a product. The goal was to ease customers into being more product-savvy...

The importance of scientific research cannot be overstated. User research is crucial to the success of any UX design, and this article will explain all the reasons why. But first, we will explore what UX research is and how it can give you valuable tools. Then we will analyze why user research is an ongoing, dynamic process. By the end of this 5-minute read, you will know every efficient research method (qualitative and quantitative) and how...

Picture a dark office, blinds drawn. Picture a UX designer smoking a cigar. See the light filtered through the smoke whipped to fog by a spinning ceiling fan. Watch as the UX designer sits at a desk and considers the website. The UX designer has devised a series of tests to determine if a green button is better than a red button. One of them involves tipping a tortoise onto its back. He looks the website over carefully and says, “Describe in single...

Many people believe that UX design is all about creating slick, engaging images and top-notch user flows. While those things have their merits, UX designers do much more than that. UX writing is an essential skill in developing an app or solving a UX problem for a client. UX writing is when we craft UI text to communicate with a product/service user. UX writing includes valuable text like instructions, buttons, menus, just-in-time warnings,...

Maps are a fascinating method for delivering content. At their best, they can create an intuitive way of presenting information and interacting with it. This is the advantage that digital maps, through mobile apps and websites, have over print maps and images where no interactivity is possible. But it’s important to understand that more data ≠ better experiences. We all now have so much data available to us through multiple services...

As a UX designer, you get to work on creative, rewarding, even life-changing projects. It’s an industry with flexible working and countless opportunities. All this, and you get paid well too. It doesn’t matter if you’re not a creative prodigy, or a tech grandmaster; you can learn to become a UX designer with the right mindset, a few tools you pick up along the way, and some committed learning. By the time you’ve finished reading this...

Many markets are saturated with competition; it’s no surprise that customers are expecting top-of-the-line experiences. Businesses must keep up with these ever-changing demands to remain competitive and drive forward. One way to ensure customers have positive experiences is to take a look at your website. Your website is like your digital headquarters, where customers can browse through products or services, have frequently asked...

Feedback is one of the most valuable resources for any business. Informative messages from your customers can tell you a lot about your company. They’re a way to check that your service strategies are paying off and a chance to learn which parts of your product need an upgrade. Reviews and testimonials can also help you better understand your audience and the kind of solutions they’re looking for with your brand.  Solid feedback is also...

Not so long ago, customers only had a couple of ways to interact with brands.  If you had an issue with a product or service, you could reach out through the customer service phone number or send an email. Occasionally, sites would introduce dedicated forms on their website that allowed consumers to send support tickets straight to the service desk – but that was it. The problem with this kind of service was all the waiting.  Send an email or...

In the information age, time is a valuable commodity and something people don’t want to spend too much of. As a result, the average visitor only reads about 20% of the content of a page.  For web designers and developers, that means a few things: first, you need to ensure that the web pages you create are as engaging as possible; secondly, you need to find a way of making the critical information on any page stand out; thirdly, every modern designer...

Businesses rely on designers to help them build the perfect relationship with visitors. After all, as much as companies may wish it wasn’t true, many consumers still judge a book by its cover. A website that fails to prioritize concepts like trust and transparency could instantly lose the confidence of its target audience.  As a designer, it can be tempting to focus on figuring out ways of convincing an audience to convert or give up their...