
15 Psychology Principles Every Designer Should Know
So, really, you’re in the business of designing websites for your clients’ audiences. But how do you ensure you get it right? You could take what your client tells you at face value, but that’s only going to scrape the surface of who their audience is. What you need to do is figure out how consumers think and why they respond to websites the way they do. A lot of this is already explained to us by psychology principles. Once you memorize them,...