
What are people doing with AR?
There are many examples you can or have seen. Here’s a recent one made by Disney and displayed in Times Square: Of course, with Pixar tucked neatly into their back pockets, Disney’s AR piece is the top of technology. Appshaker, London did a really impressive AR piece for National Geographic: There are some demos from smaller companies and individuals that show the capabilities of AR. Check out these cool applications: Why just buy a product when you can see what it will look like out of the box?Your face as your business card
Not all of the AR applications are fun and games. Recognition and information are also possible. This video was posted to YouTube two years ago: In fact, stalking will be a breeze with facial recognition software on smart phones: When I first ran across Augmented Reality almost nine years ago, it was phone-sized tablets that identified places and directions. This phone app is an example:The future of business cards
While the QR Code may take you to YouTube or a web site, imagine what it can do for your business card! It’s a bit like Emperor Palpatine popping up to give order 66 (ask a local Star Wars nerd what that means) but why make people read something about you when you can tell them yourself: Try one for yourself HERE. While most AR recognition needs a code, very much like the QR Code or, apparently despised Snaptag, this experiment by innovative campaign from Crispin Porter + Bogusky uses a simple dollar bill for a Burger King AR piece: There are numerous tutorials on how to create AR pieces. Check them out.Are you ready to jump into Augmented Reality?
So, I’m guessing by now you are saying to yourself, “I’ve got to get into this!” and my family and I are safe from comments on different inappropriate things we can do…unlike my exploration of Snaptags. AR is not just about learning some new software. There is obviously video, writing, graphic design, and type skills needed but any creative should be able to handle it. I’ve yet to see anyone at any networking event or cross paths with anyone who has an AR business card to date. That seems odd, considering the explosion of the technology. Perhaps the technology hasn’t quite exploded as of yet, so why not be the first kid on the block to have one?Suggested reading on Augmented Reality
http://www.physorg.com/news/2011-08-sony-augmented-reality-tv-buyers.html http://mashable.com/2009/12/05/augmented-reality-iphone/ http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/ http://boingboing.net/2011/11/21/layar-augmented-reality-for-ma.html *There are many sources for AR software but I cannot suggest or recommend any in this forum. All of the examples used in this article were solely for the purpose of inspiration and information on AR technology and is not an advertisement for or an endorsement of any of the firms that created the videos included. Do you use Augmented Reality for your work? Give us a link to your video or post your AR code for people to print out and try.Speider Schneider
Speider Schneider is a former member of The Usual Gang of Idiots at MAD Magazine and has designed products for Disney/Pixar, Warner Bros., Harley-Davidson, ESPN, Mattel, DC and Marvel Comics, Cartoon Network and Nickelodeon among other notable companies. Speider is a former member of the board for the Graphic Artists Guild, co-chair of the GAG Professional Practices Committee and a former board member of the Society of Illustrators. Follow him on Twitter @speider or add him on Google+
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