30 successful sports websites

It’s a well known fact that a sport is not just pleasure: it’s a business (without a doubt a big business) that can bring fantastic fortunes to those who know the rules of the game. So as long as sport is business, every sport project, event, person or team needs an impressive website. Here you’ll find the main design features that matter in current sport web design.

When it comes to sport websites bright custom backgrounds are the way to go. Sport teams, athletes, sporting goods manufacturers and national sport leagues want to have a website with their brand colors on the background. Their colors are usually something that fans recognize instantly, so why not utilize the colors’ popularity in the background design? But there is one exception! When it comes to fitness clubs they prefer gray backgrounds. Very often the shades of gray dominate these designs. It’s hard to say why it is like that. Probably because gray is associated with hard work or maybe photos of sport equipment look better on a gray background.

A photo gallery is frequently employed to capture the spirit of the sport in question and the most exciting sports frequently feature videos that capture the heat-of-the-moment action.

ESPN

Nike

UFC Gym

KB24

Hokej 2012

BP Team USA

Brooks

Giba 7

Reebok

Men’s Fitness

Teddy Baldock

Alex Noren

Bally Fitness

Kalinowe Pola

Wellington Lions

Fox Sports

Usain Bolt

Fitness First

Manchester City

Gold’s Gym

UEFA

Rory McIlroy

Gatorade

Adidas

Badminton-Center

2K Sports

Football Price

Skate Shoes

PowerHouse Gym

Optimal Sport Health Club

What trends have you noticed in sports and fitness websites? Have we missed any of your favourites? Let us know in the comments.