With that in mind, ad execs often turn to the humorous, irreverent, or even outlandish to break through the clutter and demand attention. Sure, sometimes jokes fall flat; but do it well, and the effect goes beyond the eyes — to the brain, to the emotions, and most of all, to behavior change.
And so, for a bit of Friday fun, we thought we’d share some amusing, irreverent, strange and comical adverts from around the world. Enjoy!
3M Post-It: Making a Difference, Boyfriend
Tums Extra: Lamb
Bearded Lady Bourbon: The Search
Volkswagen: Park Assist Technology, Hedgehog/Fish
Playtex: Tattoo Boy
The Cape Times: William
Nataraj Pencils: Wrecking Ball
Energy Australia: Treadmill
Huggies/Kimberly Clark: Political
New York International Latino Film Festival: Serial Killer Movie Recipe
Milky Way: Skaters
Volkswagen: Park Assist Technology, Car Jack/Glass Truck
Etch A Sketch: Sushi
San Francisco SPCA: Waiting Room
Old Spice Swagger: Action Hero
Alo Ultra: Spaghetti Napolitan
Maxam Civilization: Egypt
Blackstar Bikes: Panda
3M Scotch Tape: Chameleon
Ferretti Yachts: When the Master’s Away
Pymes Magazine: Milk
Volkswagen: Park Assist Technology, Portaloo/Hearse
Kaleva Newspaper: Underground
Santher: Misses
Visa: Stanley Cup Playoff Beard
El Comercio Newspaper: Pig
Toshiba: Studying
Kyivstar: Shared Birdfeeder
Colgate Dental Floss: Smile, 3
Arjuna Yoga Centre: Woman
Volia Broadband: Titanic
Ibuprom: Woodpeckers
Santher: Scout
Sky Company Parachuting: Wind
MasterCard Canada: Women’s Golf Classic
Witte Molen: Last Wish
Wrigley Orbit: Cow
3M Privacy Filter: For Your Eyes Only
Bench Fix Hairstyling Products: Gecko
Volia Broadband: King Kong
The Art Director’s Club: Keep Fighting the Good Fight, Illustration
McDonald’s: Tiffany
Which of these ads is your favourite? Do they do a good job of selling the product? Let us know what you think in the comments.