Companies spend thousands on logos and branding aimed at putting a positive gloss over their products. But what if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding?
Viktor Hertz, a designer from Uppsala in Sweden, has decided to follow this idea through. He’s produced a wry collection of what he calls ‘Honest Logos’.
In all fairness one bite of a burger won’t cause diabetes and one glass of beer won’t cause obesity; but as the advertising industry shows positives only, so here Hertz has gone to the opposite extreme and focused on negatives only.
Cleverly rendered and instantly recognizable, these frank logo reinventions, are sniping humour at its best.
How many brands can you spot? What other brands deserve to be lampooned? Let us know in the comments.