How corporate logos evolve

Ben Moss.
May 31, 2013
How corporate logos evolve.

thumbnailIt’s fascinating to watch the evolution of a brand. Companies large and small inevitably change their identity over time. Those branding changes can be inspired by changes of personnel, changes in the cultural landscape, evolution of competitors, and most commonly a change in the company’s focus.

This great infographic from the thelogocompany.net illustrates the evolution of some huge corporate logos from the past century. What’s really interesting is that the identities haven’t always been an improvement: both the 1955 and 1971 VW logos are preferable to the 3D rendered version of today; the classic 70s and 80s YMCA signs have been replaced with a gastly purple and red blob; Xerox’s ‘x’ wrapping a globe doesn’t speak of digitized data in the same way as the 2004 iteration.

Conversely, some brands will be happy to leave the past alone: Apple’s first logo is ghastly (fortunately it only lasted a year); Pepsi’s first logo looks awfully similar to a well known competitor; and Canon’s first logo looks like it belongs on a Thai restaurant.

What’s intriguing, is that tiny shifts in how a shape is drawn produce radically different ideas, something to bear in mind next time you’re sketching out ideas for branding.

Logos_Evolve-Infographic

Which of these brands has improved the most over the years? Which one should have stuck with what they had? Let us know your thoughts in the comments.

Featured image/thumbnail, VW logo image via Steve Mann / Shutterstock.com

Ben Moss

Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.

Read Next

20 Best New Websites, April 2024

Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…