iOS7 to adopt flat design

Ben Moss.
May 28, 2013
iOS7 to adopt flat design.

thumbnailThe last great bastion of skeuomorphic design, Apple Inc., is rumored to be completely revamping its mobile OS, ahead of a relaunch at the Apple WDDC on June 10th. Speculation is that the next version of iOS, which powers Apple's mobile devices, will both adopt a predominantly monotone look and abandon the textures associated with it for the last six years.

Whilst there are plenty of designers who still advocate skeuomorphic design, many more are embracing flat design. Flat design proposes that faux-3D effects, drop shadows, and anything else that imitates real-world objects in a screen-based environment is essentially deceitful. Proponents of flat design believe that simplifying, minifying and 'flattening' designs produces user interfaces that are easier to understand, easier to use and more suitable for the contemporary landscape.

The legions of web designers adopting flat design increased ten-fold when it was realised how simple flat design makes responsive design; a flat responsive design can produced in a fraction of the time of a skeuomorphic version. Increasingly it seems that the era of the mobile web is becoming synonymous with flat design.

Apple have a reputation for innovation: the mouse is one of theirs, as is the folder > file graphic interface. However, in recent years Apple have taken a back seat in innovative areas, preferring to adopt technology once it had proven valuable. In fact, you could argue that the most innovative thing Apple have produced since the first iMac has been their corporate branding: iPods were not the first MP3 players, the iPhone was not the first smart phone; they were simply the most well rounded, well branded and commercially appealing versions.

It would be a huge coup for flat design advocates therefore, if this barometer of commercial design abandoned its flagship look in favor of flat design.

Following a larger trend for reducing the number of executives and expanding the remit of those at the top, iOS7 is receiving its overhaul curtesy of Jonathan Ive — Apple's Vice President of Industrial Design, who is responsible for the iPhone, iPad and iPod touch hardware. Ive is reported to hold a certain distain for skeomorphism — preferred by both Steve Jobs and former iOS chief Scott Forstall — stating that software design based on physical metaphors does not stand the test of time.

Oft-repeated rumors currently circulating include a change to the current glossy lock screen, making it flat and black; a change to the pin-code entry, with the addition of round buttons; app icons losing their gloss; and alerts losing their texture to become white on black.

Counter rumors suggest that this is simply a clever marketing exercise by Apple to raise interest in iOS7, and like the hardware designed by Ive, any actual changes will be slow and incremental.

Will Apple switch to flat design for iOS7? Will a similar change to MacOS follow soon after? How will a non-skeuomorphic approach maintain a consistent iOS feel? As you might expect, designers have been publishing their ideas for some time, and we've included our favourites below.

ios7-001

iOS7 concept by Andre Almeida

ios7-002

iOS7 concept by Zikkzak

ios7-003

iOS7 concept by Nandor Tomas

ios7-004

iOS7 concept by AlHasan AlDasooqi

iOS7 concept by SimplyZesty

ios7-005

iOS7 concept by Peyman Eskandari

ios7-006

iOS7 concept by Dámaso Benítez

ios7-007

iOS7 concept by Alex Iv

ios7-008

iOS7 concept by Apfelpage

ios7-009

iOS7 concept by Oleg Turbaba

iOS7 concept by Agente Apple

ios7-010

iOS7 concept by Manu Gamero

ios7-011

iOS7 concept by Pieter Goris

ios7-012

iOS7 concept by Jesse Head

Which of these designs is your favorite? Should Apple adopt flat design? Let us know your thoughts in the comments.

Ben Moss

Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.

Read Next

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…

15 Best New Fonts, February 2024

Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…

The 10 Best WordPress Quiz Plugins in 2024

Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…

20 Best New Websites, February 2024

It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.

Everything You Need to Know About Image Formats In 2024

Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…

The 10 Best Logos of 2023 - Ranked

From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this…

Exciting New Tools for Designers, February 2024

2024 is well underway and shaping up to be an interesting year. So, to help you keep your focus on working hard and…

The Art of Engineering AI Prompts

In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has…

15 Best New Fonts, January 2024

In this month’s roundup of the best new fonts, we find a large number of vintage, retro, and revival typefaces. Is it…

5 Web Design Disasters That Will Ruin Your 2024

Welcome to 2024, where web design is as fast-paced as ever. You know how crucial a killer website is nowadays — your…

14 Best Free SEO Tools in 2024

There is an ongoing debate about whether design is more art or more science. SEO is 100% alchemy; if you know where to…