Chromatic typefaces and flat design

Ben Moss.
June 10, 2013
Chromatic typefaces and flat design.

thumbnailThe web’s increasing infatuation with flat design has lead to a rapid rejection of artifice like drop shadows, in favor of a cleaner more shape-based look. But this leaves the designer with a problem: how do you style type to be vibrant whilst adhering to the tenets of flat design?

One solution is the renewed interest in chromatic typefaces. In widespread use in 19th century wood-block printing, chromatic type faces use multiple colors to define different areas. This is the polar opposite approach to modern logo design, in which we’re taught that shapes must work in a single tone.

The benefit of chromatic designs is that they add depth, emphasis and character; without the need for more intrusive text decoration such as shadows.

One of the best examples of this is Sodachrome. Designed by Dan Rhatigan and Ian Moore, Sodachrome consists of two separate fonts; one in which the serifs point to the left, and one in which they point to the right. Set individually the two fonts look distinctly unbalanced, however laid over each other in different colors, they produce an attractive slab-serif. The additional benefit of Sodachrome is that the overlap between the two colors creates a third face, a modern sans-serif, at the heart of the design. The visual interest in Sodachrome is created by the interplay between these three different designs.



Sodachrome by Dan Rhatigan and Ian Moore.

Developing chromatic fonts for use on the web is somewhat of a challenge. Whereas designs such as Lisa Lonergan’s Knoxville follow very traditional roman outlines, designs such as Mark Frömberg’s Pigment — which features 600 characters — don’t readily fit into vector outline formats.


Knoxville by Lisa Lonergan.

pigment1 pigment2

Pigment by Mark Frömberg.

Typefaces, even grunge-style faces, are designed as an outline. The outlines can be scaled, colored and spaced however the designer chooses. OpenType (OT), TrueType (TT), Web Open Font Format (WOFF) and almost every other available format works in this way. This means that a chromatic design cannot be specified in a single file. However, provided the chromatic typeface is delivered as two separate font files, we can lay one over the other quite easily.

CSS will even allow us to duplicate the title in the styles using the content property, avoiding doubling the content in the markup which would have a negative impact on SEO and accessibility.

The basic format is:

<h1>Any old title</h1>

And in the CSS:

font-family:"Some Chromatic Font A";
color: rgba(50, 0, 0, 0.5);
font-family:"Some Chromatic Font B";
color: rgba(0, 50, 50, 0.5);
content:"Any old title";

For now, the lack of chromatic fonts being produced for web use is likely to mean that their use is a step too far for sites like blogs that require numerous headers. But for logos, or headers that rarely change, where using an image is acceptable, chromatic typefaces are a vibrant and engaging way of setting type that retains a flat aesthetic.

Have you worked with chromatic typefaces? What technical difficulties did you encounter? Let us know in the comments.

Ben Moss

Ben Moss is Senior Editor at WebdesignerDepot. He’s designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. One of these days he’ll run a sub-4hr marathon. Say hi on Twitter.

Read Next

3 Essential Design Trends, June 2023

This month we are focusing on three trends within a bigger website design trend – different navigation menu styles and …

15 Best New Fonts, May 2023

The choices you make when selecting a typeface have more impact on your design than almost any other decision, so it’s …

10+ Best Tools & Resources for Web Designers and Agencies (2023 updated)

Having the ability to envision a tastefully designed website (i.e., the role creativity plays) is important. But being …

20 Best New Websites, May 2023

This month, there are tons of great new agency websites to get excited about. 3D animated prisms are a popular theme, a…

How to Find the Right White Label Website Builder for Your Agency

Web design agencies face a lot of obstacles in closing the deal with new clients. One of the most common ones is the ar…

Exciting New Tools For Designers, May 2023

There are hundreds of new tools for designers and developers released each month. We sift through them all to bring you…

3 Essential Design Trends, May 2023

All three of the website design trends here mimic something bigger going on in the tech space, from a desire to have mo…

10 Best AI Tools for Web Designers (2023)

It’s time to stop worrying if AI is going to take your job and instead start using AI to expand the services you can of…

10 Best Marketing Agency Websites (Examples, Inspo, and Templates!)

Marketers are skilled in developing strategies, producing visual assets, writing text with high impact, and optimizing …

15 Best New Fonts, April 2023

Fonts are a designer’s best friend. They add personality to our designs and enable fine typography to elevate the quali…

20 Best New Websites, April 2023

In April’s edition, there’s a whole heap of large-scale, and even full-screen, video. Drone footage is back with a veng…

Exciting New Tools For Designers, April 2023

The AI revolution is having a huge impact on the types of products that are hitting the market, with almost every app b…