Infographic: To app, or not to app

Ben Moss.
August 02, 2013
Infographic: To app, or not to app.

thumbnailIt's clear that the mobile web is on the rise. Taking a look at the stats, it's hard to see how desktop browsing can survive the onslaught.

People use smartphones for almost everything. 91% of US citizens own a smart phone, and with the relatively low cost compared to computers, smart phone usage is growing exponentially in the third world. America prefers the iPhone, Europe prefers Android, everyone it seems, is buying into mobile browsing.

That all leaves web designers with a difficult choice: do we build responsively, putting all our eggs in one basket; do we build a mobile site, splitting our traffic; or do we build a mobile app, forcing our users to download our content.

To help you decide, we've put together this infographic of the pros and cons of each approach:

toappornottoapp_ig

[wdd_embed_box]

Do you have a standard approach to the mobile web? Do you expect your approach to change in the next few years? Let us know in the comments.

Ben Moss

Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.

Read Next

15 Best New Fonts, May 2024

In this month’s edition, there are lots of historically-inspired typefaces, more of the growing trend for French…

20 Best New Websites, May 2024

Welcome to May’s compilation of the best sites on the web. This month we’re focused on color for younger humans,…

Exciting New Tools for Designers, May 2024

This year, we’ve seen a wave of groundbreaking apps and tools. AI is reshaping the industry, enhancing productivity,…

Using AI to Predict Design Trends

Design trends evolve at a blistering pace, especially in web design. On multi-month projects, you might work on a…

15 Best New Fonts, April 2024

Just like web design, type design follows trends. And while there’s always room for an exciting outsider, we tend to…

3 Essential Design Trends, May 2024

Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…

How to Write World-Beating Web Content

Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…

20 Best New Websites, April 2024

Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

How Web Designers Can Stay Relevant in the Age of AI

The digital landscape is evolving rapidly. With the advent of AI, every sector is witnessing a revolution, including…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…