Yahoo! to rebrand after 30 days of change

Wdd Logo.
August 07, 2013
Yahoo! to rebrand after 30 days of change.


For the average user there's little difference between products offered by Yahoo! and by market leader Google. Yahoo!'s position is largely dictated by brand; or rather by Google's superior brand.

There has long been debate over Yahoo!'s identity. Long before Marissa Mayer moved into the big office, questions were asked about the longevity of Yahoo!'s branding.

Amongst Mayer's considerable achievements with Google, it's probably her oversight of the legendarily minimal layout of the Google homepage that convinced Yahoo! to recruit her. It seems that the Yahoo! board has been eyeing a redesign for some time.

Shortly after Mayer's installation as CEO, Yahoo! tried out a rebrand. In retrospect it appears that Mayer was engaged in some kind of power struggle over whether or not to redesign the company logo because a year later, following a successful redesign of their homepage, Yahoo! have announced that a new visual identity will be launched on the 4th September.

[We] want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we'll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all some things never go out of style. — Kathy Savitt, Yahoo! CMO.

To celebrate Yahoo! are running with a different logo every day, for 30 days. Their new "Yahoo! 30 days of change" video hints at some of what's to come.

Kathy Savitt, Yahoo!'s Chief Marketing Officer, has said that the 30 logos are "our way of having some fun while honoring the legacy of our present logo". And one can't help but wonder if these 30 logos are rejected designs from the rebrand process — a couple look similar to the beta-redesign from 2012; in which case it's a fascinating look at how a corporate behemoth perceives itself.


Yahoo!'s homepage featuring the first of 30 logo redesigns.

Reportedly a "modern redesign that's more reflective of [Yahoo!'s] reimagined design and new experiences" the new logo will be revealed on September 4th. In the meantime you can view all of the temporary logos, a new release every day, on the Yahoo! Tumblr site; or simply head over to for the latest iteration.

Do you think Yahoo! needs to rebrand? What approach do you think the new logo will take? Let us know in the comments.

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

15 Best New Fonts, July 2024

Welcome to our monthly roundup of the best fonts we’ve found online in the last four weeks. This month, there are fewer…

20 Best New Websites, July 2024

Welcome to July’s round up of websites to inspire you. This month’s collection ranges from the most stripped-back…

Top 7 WordPress Plugins for 2024: Enhance Your Site's Performance

WordPress is a hands-down favorite of website designers and developers. Renowned for its flexibility and ease of use,…

Exciting New Tools for Designers, July 2024

Welcome to this July’s collection of tools, gathered from around the web over the past month. We hope you’ll find…

3 Essential Design Trends, July 2024

Add some summer sizzle to your design projects with trendy website elements. Learn what's trending and how to use these…

15 Best New Fonts, June 2024

Welcome to our roundup of the best new fonts we’ve found online in the last month. This month, there are notably fewer…

20 Best New Websites, June 2024

Arranging content in an easily accessible way is the backbone of any user-friendly website. A good website will present…

Exciting New Tools for Designers, June 2024

In this month’s roundup of the best tools for web designers and developers, we’ll explore a range of new and noteworthy…

3 Essential Design Trends, June 2024

Summer is off to a fun start with some highly dramatic website design trends showing up in projects. Let's dive in!

15 Best New Fonts, May 2024

In this month’s edition, there are lots of historically-inspired typefaces, more of the growing trend for French…

How to Reduce The Carbon Footprint of Your Website

On average, a web page produces 4.61 grams of CO2 for every page view; for whole sites, that amounts to hundreds of KG…

20 Best New Websites, May 2024

Welcome to May’s compilation of the best sites on the web. This month we’re focused on color for younger humans,…