Yahoo! to rebrand after 30 days of change

Wdd Logo.
August 07, 2013
Yahoo! to rebrand after 30 days of change.


For the average user there's little difference between products offered by Yahoo! and by market leader Google. Yahoo!'s position is largely dictated by brand; or rather by Google's superior brand.

There has long been debate over Yahoo!'s identity. Long before Marissa Mayer moved into the big office, questions were asked about the longevity of Yahoo!'s branding.

Amongst Mayer's considerable achievements with Google, it's probably her oversight of the legendarily minimal layout of the Google homepage that convinced Yahoo! to recruit her. It seems that the Yahoo! board has been eyeing a redesign for some time.

Shortly after Mayer's installation as CEO, Yahoo! tried out a rebrand. In retrospect it appears that Mayer was engaged in some kind of power struggle over whether or not to redesign the company logo because a year later, following a successful redesign of their homepage, Yahoo! have announced that a new visual identity will be launched on the 4th September.

[We] want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we'll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all some things never go out of style. — Kathy Savitt, Yahoo! CMO.

To celebrate Yahoo! are running with a different logo every day, for 30 days. Their new "Yahoo! 30 days of change" video hints at some of what's to come.

Kathy Savitt, Yahoo!'s Chief Marketing Officer, has said that the 30 logos are "our way of having some fun while honoring the legacy of our present logo". And one can't help but wonder if these 30 logos are rejected designs from the rebrand process — a couple look similar to the beta-redesign from 2012; in which case it's a fascinating look at how a corporate behemoth perceives itself.


Yahoo!'s homepage featuring the first of 30 logo redesigns.

Reportedly a "modern redesign that's more reflective of [Yahoo!'s] reimagined design and new experiences" the new logo will be revealed on September 4th. In the meantime you can view all of the temporary logos, a new release every day, on the Yahoo! Tumblr site; or simply head over to for the latest iteration.

Do you think Yahoo! needs to rebrand? What approach do you think the new logo will take? Let us know in the comments.

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…

15 Best New Fonts, February 2024

Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…

The 10 Best WordPress Quiz Plugins in 2024

Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…

20 Best New Websites, February 2024

It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.

Everything You Need to Know About Image Formats In 2024

Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…

The 10 Best Logos of 2023 - Ranked

From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this…

Exciting New Tools for Designers, February 2024

2024 is well underway and shaping up to be an interesting year. So, to help you keep your focus on working hard and…

The Art of Engineering AI Prompts

In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has…

15 Best New Fonts, January 2024

In this month’s roundup of the best new fonts, we find a large number of vintage, retro, and revival typefaces. Is it…

5 Web Design Disasters That Will Ruin Your 2024

Welcome to 2024, where web design is as fast-paced as ever. You know how crucial a killer website is nowadays — your…