Perfect web typography with slab-serifs

Ben Moss.
September 17, 2013
Perfect web typography with slab-serifs.

thumbnailConventional wisdom states that body text benefits most from being set in a serif font because the serifs create a path for the eye to follow along a line and down to the next.

Despite that, many web designers have for a number of years, argued for the use of sans-serifs; and with good reason: the addition of serifs to a letterform on a screen quite literally blurs the word shapes, reducing contrast and readability.

Numerous studies have been conducted on the matter and the conclusion that most arrive at is that readers prefer whichever style of type they are most familiar with. Consequently, it would seem that either option is fine, provided it is familiar to your visitors.

However, there is a style of type that produces the strong horizontal bars of text that serifs excel at, whilst still enjoying the high contrast of sans-serifs: the Egyptian, or slab-serif.


Greenpeace uses the solidity of Rooney to display white-on-white text. 

Why now?

To understand why slab-serifs are perfect for the web in 2013, you need to understand where this style of type came from.

Slab-serifs (originally called Egyptians) first became popular in the wake of Napolean’s Egyptian campaign (1801) and coincided with the beginning of the industrial revolution. More specifically they evolved in line with Koenig & Bauer’s updated printing press that revised Gutenberg’s centuries-old design; purchased by The Times in London, the new printing press made newspapers accessible to the mass population for the first time.


Belgium design aficionados dogstudio are embarking on a redesign of their corporate branding. The thing they’re keeping? Museo.

Almost exactly 100 years later, slab-serifs experienced somewhat of a renaissance, as discoveries such as the unearthing of Tutankhamun’s tomb in 1922, coincided with the explosion of advertising between the wars. The fashion for Egypt, and the solid characteristics of slab-serifs ingrained the style in the public consciousness.

In both cases, the fashion for slab-serifs was only able to grow because the letter forms function so well on cheap paper, and under low-quality printing conditions.

The same characteristics that make slab-serifs so robust, and ideal for low-quality print work, also make them ideal for the web.

Slab-serifs online

In a world of retina displays, we often forget that the web is still very much a place of pixels. Whilst some devices are certainly capable of outputting beautifully rendered pages, any web designer worth their salt will be aware of the commonality for poorer quality displays.

Slab-serifs are a high-contrast, horizontally biased style of type that are not only highly legible, they also produce well-defined lines of text, reinforcing the baseline grid.


Nudge’s site has a strong rhythm curtesy of FF Tisa.

Many fonts we choose for the web were designed for print and take into account ink spread; with no ink spread on the web, fonts become too light and lose much of their detail. Slab-serifs, by comparison, tend to be far heavier and consequently retain much of their character when rendered in pixels.

The biggest benefit of slab serifs is the high-contrast between the type and page, produced by the minimal contrast between the stroke and serifs, and (usually) the lack of brackets.

The best slab-serifs

Slab-serifs seem to experience a revival every hundred years or so. Given the current rate of technological change, slab-serifs look like being popular for another decade, before they grow tired and hibernate for another century. They are this generation’s typeface of choice, and to help you embrace them, we’ve put together a list of the very best currently available:

Sable ($35)


Arvo (free)


Sentinel (from $99/​year)


Adelle Web (free)


Abril (From $24.99/year)


Corduroy (free)


Crete Round (free)


Musket (free)


Chunk ($free — trial plan)


Dalle (free)


Tetre Bold (free)


PMN Caecilia (from $26)


Jubilat (from $49.99/year — portfolio plan)


Citizen (free)


Museo (free)


Glegoo (free)


Bree (free)


Kondolar ($99)


Deming (donation)


Lexia (from $49.99/year — portfolio plan)


Sanchez (free)


Archer (from $99/​year)


Tabac ($399)


St. Marie (free)


Habibi (free)


Kulturista Web (from $49.99/year)


Juan (free)


Memphis Bold ($19.95)


Kreon (free)


Roboto Slab (free)


Klinic Slab (from $45)


Brix (from $40)


Rokkitt (free)


Sreda (free)


Trocchi (free)


Bitter (free)


Black Slabbath (from $24.99)


Bitstream Vera Serif (free)


Arbutus (free)


Motown Expanded (from $19.99)


Josefin Slab (free)


Vitesse (from $99/​year)


TypoSlabSerif Light (free)


Antic Slab (free)


Quatro Slab (from $24.99/year)


Which of these slab-serifs is your favorite? Have we missed any of your favorites? Let us know in the comments.

Ben Moss

Ben Moss is Senior Editor at WebdesignerDepot. He’s designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. One of these days he’ll run a sub-4hr marathon. Say hi on Twitter.

Read Next

3 Essential Design Trends, June 2023

This month we are focusing on three trends within a bigger website design trend – different navigation menu styles and …

15 Best New Fonts, May 2023

The choices you make when selecting a typeface have more impact on your design than almost any other decision, so it’s …

10+ Best Tools & Resources for Web Designers and Agencies (2023 updated)

Having the ability to envision a tastefully designed website (i.e., the role creativity plays) is important. But being …

20 Best New Websites, May 2023

This month, there are tons of great new agency websites to get excited about. 3D animated prisms are a popular theme, a…

How to Find the Right White Label Website Builder for Your Agency

Web design agencies face a lot of obstacles in closing the deal with new clients. One of the most common ones is the ar…

Exciting New Tools For Designers, May 2023

There are hundreds of new tools for designers and developers released each month. We sift through them all to bring you…

3 Essential Design Trends, May 2023

All three of the website design trends here mimic something bigger going on in the tech space, from a desire to have mo…

10 Best AI Tools for Web Designers (2023)

It’s time to stop worrying if AI is going to take your job and instead start using AI to expand the services you can of…

10 Best Marketing Agency Websites (Examples, Inspo, and Templates!)

Marketers are skilled in developing strategies, producing visual assets, writing text with high impact, and optimizing …

15 Best New Fonts, April 2023

Fonts are a designer’s best friend. They add personality to our designs and enable fine typography to elevate the quali…

20 Best New Websites, April 2023

In April’s edition, there’s a whole heap of large-scale, and even full-screen, video. Drone footage is back with a veng…

Exciting New Tools For Designers, April 2023

The AI revolution is having a huge impact on the types of products that are hitting the market, with almost every app b…