How to create a hipster logo

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October 02, 2013
How to create a hipster logo.

thumbIt was once all about gradients. It was once all about the watercolor effect. I even remember a time when it was all about the fun strokes and swooshes in logos.

We have gone through so many different trends for logo design that it's hard to keep up with what's relevant and what is not. We can probably think of tons of different styles for any one client using different logo trends from different time periods.

Today, it's all about the hipster logo. And let me be the first to say this is one of the trends I absolutely adore and have utilized.

Hipster logos are sometimes pretty redundant — there's no denying that. However, hipster logos have this simple charm that doesn't take away from the actual product or service. It's literally a cool way to interpret a brand that's often modern, rustic and obvious.

Is it a bit overdone? Probably.

So much so that Tim Delger has decided to create a website and infographic that gives us a pretty satirical guide to creating these hipster logos. The idea is that the hipster logo design process doesn't require much thought.

In some cases, you'll see a logo that looks exactly like something else you've seen and probably has a concept unrelated to the product at hand. But, we all know that's not native to this particular design style.


"The Hipster Logo Design Guide" is funny and pokes at a couple brands that probably take themselves a bit too seriously. You pick an emblem or badge, some extra design elements, a few buzzwords that are cool to use at the moment, an iconic font and go on with your wonderful new logo. And then, you're given the idea to take that design 'global' by creating a rubber stamp.

It's fun and great to see designers poking fun at overdone themes and styles these days. It keeps people on their toes and starts to force people to think outside the box. This guide to hipster logo design is one of those, but I wouldn't look forward to this trend dying any time soon. Hipster logos are too hip to die.

What do you think of hipster logos? Have you created a rubber stamp for your branding? Let us know in the comments.

Kendra Gaines

Kendra Gaines is a freelance designer from Virginia, USA. Connect with her.

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