Review: Fast video encoding in the cloud from

Wdd Logo.
November 13, 2013
Review: Fast video encoding in the cloud from

thumbnailThe normal process when encoding video goes something like this: sort files, set preferences, start encoding, make a coffee, check progress, make another coffee, check progress, phone home, do some online shopping, check progress, make another coffee, check progress, do your taxes...

You might think that the process would be even slower using a cloud solution, with the extra steps of delivering your source files to the application, but that’s not necessarily the case. is a leading provider of SaaS video encoding and having just processed their 50 millionth encoding job, it’s clear that the speed benefits of their service are based on long experience and a deep understanding of what it takes to deliver world class video encoding.

All video encoding services claim to be fast, but the difference with is that they’re able to tell you exactly how they deliver on speed:

Ingest is the speed it takes you to deliver your files to With 8 global ingestion centers in Virginia, California, Oregon, Ireland, Singapore, Tokyo, Sydney and Sao Paulo; your source data will be delivered to the nearest center to your location — a big deal when you’re working with large video files. What’s more, if you’re using FTP or Amazon S3 you can take advantage of’s multi-threaded transit. The use of Aspera FASP technology utilizes UDP for much faster transmission speeds. You can even use Dropbox and Rackspace as source locations.

Queue time is the time you wait for the encoding to begin once you’ve uploaded it. has an average queue time of just 23 seconds! They even provide a guaranteed maximum queue time, so no matter how many videos you send their way, you always know when you’ll have your files ready.

Processing is the time taken to convert your video. has invested heavily in the latest super-powered machines to be able to guarantee dedicated processing levels. They will even process all required formats in parallel, whether you need one output format or 25, they’ll all be ready at once.

Egress is the time taken to deliver all of your encoded assets to their delivery points.’s multi-threaded delivery and simultaneous delivery to multiple endpoints means you’ll be delivering video in no time flat. Unlike transcoding on premises which requires an extra step, if you're using Amazon or Rackspace as your source and delivery point, there is no egress time at all.


But don’t take our word for it, try it for yourself. As you can see, beats by an average of almost 70 seconds. When we tried it ourselves the job completed 46 seconds faster. When you’re dealing with large amounts of video files, those seconds add up to hours very quickly.

Think you might like what you see? Then set up a free test account and try out for yourself. We guarantee you’ll be making a lot less coffee from now on.

[This is a sponsored review for]

Have you tried cloud-based video encoding? How does it compare to desktop encoding? Let us know your thoughts in the comments.

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Popular Posts

Read Next

Exciting New Tools for Designers, November 2023

We’ve got a mix of handy image helpers, useful design assets, and clever productivity tools, amongst other treats. Some…

The Dangers of Doomscrolling for Designers and How to Break Free

As a creative professional, navigating the digital realm is second nature to you. It’s normal to follow an endless…

From Image Adjustments to AI: Photoshop Through the Years

Remember when Merriam-Webster added Photoshop to the dictionary back in 2008? Want to learn how AI is changing design…

3 Essential Design Trends, November 2023

In the season of giving thanks, we often think of comfort and tradition. These are common themes with each of our three…

30 Obsolete Technologies that will Perplex Post-2000s Kids

Remember the screech of dial-up internet? Hold fond memories of arcade machines? In this list, we’re condensing down 30…

15 Best New Fonts, October 2023

We’re entering the final quarter of 2023, and even in the pre-holiday lull, there are still plenty of fonts to get…

Progressive Web Apps (PWAs): Unlocking The Future of Mobile-First Web Development

There are over 5.4 billion mobile users today, meaning that over 68% of the population tap into an online business via…

The 12 Most Controversial Ad Campaigns of the 21st Century

How far would an organization be willing to go for the chance to generate a little extra buzz? In this list, we're…

20 Best New Websites, October 2023

The Bento trend is still going strong: In some cases, we see this extend to the layout, but many more are picking…

Exciting New Tools for Designers, October 2023

This month, we have a whole bag of goodies for designers, developers, and designevelopers alike. (Yes, we did just make…

The 10 Most Successful Rebrands of All Time - Ranked

We’re all familiar with rebrands going wrong, but what happens when they go right? From McDonald’s health kick to…

3 Essential Design Trends, October 2023

Every now and then, website design trends can leave you scratching your head. This month’s collection includes some of…