Rio 2016 Olympic and Paralympic pictograms revealed

Wdd Logo.
November 14, 2013
Rio 2016 Olympic and Paralympic pictograms revealed.

thumbnailOn the celebrated heels of its new logo and custom typeface, the Olympic brand team has just completed the most exhaustive collection of Olympic pictograms ever created in the history the event.

Taking their cue from the typeface designed for the Rio 2016 Olympics by London-based studio, Dalton Maag, the team worked for 16 months to produce a total of 64 pictograms, 41 for Olympic sports and 23 for Paralympic sports. A solid five months of that period was dedicated to validation of the pictograms by the 42 International Federations.



Rio 2016 asserts that this is probably one of the world’s most complex design projects. It certainly could be the most well staffed: in addition to the designers brought in to create the games’ main graphic elements, a group of 28 other Rio 2016 staff were directly involved in the development of the pictograms.

Creating an individual pictogram for each of the Olympic and Paralympic sports is a first, says Rio 2016 President, Carlos Nuzman, and added, “This is one of our unique contributions to the history of the Games. I congratulate the creative team for their dedication and hard work together with diverse groups who contributed to this launch.”


What we see here are the designs that were considered the best of the team’s proposed ideas.

Rio 2016’s Brand Director, Beth Lula, talked about how flexible these icons will need to be. “From now until 2016, the pictograms will serve as a communication platform for the promotion of the sports, for partner activations, and will be present in all the games’ visual identity.” Expect to see them on everything from Olympics web pages and shop stands to signposts and t-shirts.




What do you think of Rio 2016's new sports icons? How consistent are groups of designers compared to individuals? Let us know your thoughts in the comments.

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

15 Best New Fonts, June 2024

Welcome to our roundup of the best new fonts we’ve found online in the last month. This month, there are notably fewer…

20 Best New Websites, June 2024

Arranging content in an easily accessible way is the backbone of any user-friendly website. A good website will present…

Exciting New Tools for Designers, June 2024

In this month’s roundup of the best tools for web designers and developers, we’ll explore a range of new and noteworthy…

3 Essential Design Trends, June 2024

Summer is off to a fun start with some highly dramatic website design trends showing up in projects. Let's dive in!

15 Best New Fonts, May 2024

In this month’s edition, there are lots of historically-inspired typefaces, more of the growing trend for French…

How to Reduce The Carbon Footprint of Your Website

On average, a web page produces 4.61 grams of CO2 for every page view; for whole sites, that amounts to hundreds of KG…

20 Best New Websites, May 2024

Welcome to May’s compilation of the best sites on the web. This month we’re focused on color for younger humans,…

Has AI Killed User Testing?

Web designers employ user testing to evaluate a website’s functionality and overall UX (user experience). Various…

Exciting New Tools for Designers, May 2024

This year, we’ve seen a wave of groundbreaking apps and tools. AI is reshaping the industry, enhancing productivity,…

Using AI to Predict Design Trends

Design trends evolve at a blistering pace, especially in web design. On multi-month projects, you might work on a…

15 Best New Fonts, April 2024

Just like web design, type design follows trends. And while there’s always room for an exciting outsider, we tend to…

3 Essential Design Trends, May 2024

Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…