Rio 2016 Olympic and Paralympic pictograms revealed

Wdd Logo.
November 14, 2013
Rio 2016 Olympic and Paralympic pictograms revealed.

thumbnailOn the celebrated heels of its new logo and custom typeface, the Olympic brand team has just completed the most exhaustive collection of Olympic pictograms ever created in the history the event.

Taking their cue from the typeface designed for the Rio 2016 Olympics by London-based studio, Dalton Maag, the team worked for 16 months to produce a total of 64 pictograms, 41 for Olympic sports and 23 for Paralympic sports. A solid five months of that period was dedicated to validation of the pictograms by the 42 International Federations.

pictos_alexferro_-782x540

pictos_alexferro-bike

Rio 2016 asserts that this is probably one of the world’s most complex design projects. It certainly could be the most well staffed: in addition to the designers brought in to create the games’ main graphic elements, a group of 28 other Rio 2016 staff were directly involved in the development of the pictograms.

Creating an individual pictogram for each of the Olympic and Paralympic sports is a first, says Rio 2016 President, Carlos Nuzman, and added, “This is one of our unique contributions to the history of the Games. I congratulate the creative team for their dedication and hard work together with diverse groups who contributed to this launch.”

pictos_alexferro-photorefs

What we see here are the designs that were considered the best of the team’s proposed ideas.

Rio 2016’s Brand Director, Beth Lula, talked about how flexible these icons will need to be. “From now until 2016, the pictograms will serve as a communication platform for the promotion of the sports, for partner activations, and will be present in all the games’ visual identity.” Expect to see them on everything from Olympics web pages and shop stands to signposts and t-shirts.

pictos_colors

all_icons

pictos-olympic-big-crop

What do you think of Rio 2016's new sports icons? How consistent are groups of designers compared to individuals? Let us know your thoughts in the comments.

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

20 Best New Websites, April 2024

Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…