There’s a trend right now, that wavers between irritating and inspired, for redesigning corporate logos in a hipster style.
Certain that hipsters could take it as well as dish it out, and inspired by the nearly infamous hipster logo generator, recently Whit Hiler and the team at Cornett Integrated Marketing Solutions decided to turn the trend on its head and redesign a collection of hipster (or rather, hipsterish) logos in the spirit of all that is corporate.
I found the hipsterish-to-corporate exercise deeply disturbing, as if this is what hell looks like from inside a descending handbasket, but I couldn’t stop looking. It’s illuminating to see the warmth and character slowly strangled from a company’s logo to be replaced with soulless corporate gradients and sharp edges. It says as much about the popularity of hipster design, as it does big-business branding.
My personal favorite is the Urban Outfitters logo (no change). What’s yours?