4 crucial principles for a compelling startup website

Default avatar.
May 07, 2014
4 crucial principles for a compelling startup website.
thumbnailYou've built your startup from the ground up. You're ready to see your sales really start to take off. There's just one challenge left to tackle: building a compelling website. You may have tons of great ideas, but unless you incorporate all the right elements and engage the right audience, your online presence will sink, not soar. Ready to build a powerful startup website? Here are 4 essential elements you won't want to forget…

1. Focus on the function of your website

Is your site meant to inform? To sell your products? To encourage visitors to try your service? If your startup involves selling products online, you'll need a software solution designed for e-commerce like Shopify, Magento, OpenCart or WooCommerce (just to name a few). If your site involves just information, consider using Wordpress or a similar open-source content management system like Drupal to get your site up and running. Whatever functionality you need, make sure you build your site around its core, don't crowbar it in afterwards. 1-function-fifty-three

2. Incorporate your brand

You know that your brand is your business "identity." You also know that brand awareness is key to business success. But if you're limiting your company brand to a logo in the corner of your homepage, you're missing out on a huge tool to grow your startup business. Your brand should be communicated consistently throughout your online presence. Tying your brand into all your site elements, from your images to your content to your color scheme, helps your visitors identify you, associate your business idea with your products and content, and perhaps most importantly, remember your business long after they view your pages. Incorporate your brand into every aspect of your site, and your website's power and effectiveness will skyrocket.

3. Design for a mobile audience

The mobile market makes up a large percentage of Internet users, soon they’ll outstrip desktop users—depending on your target market, they might already. 3-mobile-uber Which is why a mobile-first approach makes absolute sense. Incorporating responsive design, which allows your site to adapt and instantly fit onto a standard mobile device's frame, is crucial for capturing a mobile audience for your startup company.

4. Sweat the small stuff

If you think you can toss up a basic web design template, add a few graphics and a little content in your spare time and expect your startup to be a success, you're setting yourself up for failure. Every aspect of your website is crucial, right down to the smallest detail: your content should be engaging and relevant; your images should be attractive and tie into your brand; your call to actions should be clear and straight-forward. 2-brand-zendesk Don't DIY your site and hope all the elements magically come together. Hire professionals who can understand your vision and execute every element properly. Research and test every detail to make sure it is onpoint with your business model and goals, and your website will be as exciting and ambitious as your startup idea. Building a powerful startup website takes work, planning and the marriage of all the right elements. Know what you want and research what you need, and your website will help launch your startup and make you a success!

Jared Chelf

Jared Chelf is the founder of Coulee Creative, an award winning web design agency with a passion for helping their clients grow. Follow Coulee Creative on Twitter, like them on Facebook or subscribe to their blog for more tips.

Read Next

15 Best New Fonts, May 2024

In this month’s edition, there are lots of historically-inspired typefaces, more of the growing trend for French…

20 Best New Websites, May 2024

Welcome to May’s compilation of the best sites on the web. This month we’re focused on color for younger humans,…

Exciting New Tools for Designers, May 2024

This year, we’ve seen a wave of groundbreaking apps and tools. AI is reshaping the industry, enhancing productivity,…

Using AI to Predict Design Trends

Design trends evolve at a blistering pace, especially in web design. On multi-month projects, you might work on a…

15 Best New Fonts, April 2024

Just like web design, type design follows trends. And while there’s always room for an exciting outsider, we tend to…

3 Essential Design Trends, May 2024

Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…

How to Write World-Beating Web Content

Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…

20 Best New Websites, April 2024

Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

How Web Designers Can Stay Relevant in the Age of AI

The digital landscape is evolving rapidly. With the advent of AI, every sector is witnessing a revolution, including…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…