Intel unveils its new brand typeface

Intel Unveils its New Brand Typeface

By Stacey Kole · Posted May. 20, 2014 · Reading time: Less than a minute

In Intel’s quest for uniformity and simplicity, Red Peak Branding and Dalton Maag have produced Intel Clear. This new proprietary type family not only works across all global writing systems—including Latin, Greek and Chinese—but it also spans all mediums, such as print, smartphones and tablets.

The font is relaxed, open and approachable, due in part to the relative softness of the lettering. According to Dalton Maag:

If you look at the way the lowercase ‘a’ terminates, there’s a nice feature in the bottom of the stroke, a little like calligraphy pen lettering. We wanted the characters to have a human, friendly quality.

This is Intel’s first font renovation in its 45-year history and is inline with the wider trend of corporations abandoning twentieth century geometric typefaces in favor of a more contemporary calligraphic influence.