The complexities of design and development in 2015 require a flexible approach. Where once large agencies hired permanent staff and fed them jobs, now small agencies, and even freelancers, build dynamic teams for each fresh challenge. This on-the-fly approach is made possible by a core team supplementing its skills and experience when required. It’s a trend that is revitalizing the industry as the creative processes of different freelancers cross-pollinate, resulting in truly innovative design collaborations. However, when we left our offices, cubicles, and studios, we lost some of the group dynamic that helped us work efficiently. Adobe’s Creative Cloud aims to solve that issue with its “connected creative canvas” approach that enables creatives to work anywhere, with anyone, whether on a powerful Dell desktop, or on Apple’s iPad. Designers may work onsite, remotely, and across dozens of different devices. Adobe’s Creative Cloud for teams allows them to allocate and reallocate Creative Cloud licenses as required, enabling core teams to provide freelancers with the tools they need to integrate seamlessly into projects. Behind this ambition, is Creative Sync, the technology that powers the connections between all Adobe apps and services, both desktop and mobile.

Being connected to your assets, team and projects, at all times, is critical to today’s designers. — Bryan Lamkin, SVP & GM Digital Media, Adobe.

Like many cloud-based solutions, Creative Sync really shines when you’re working in a team and is at the heart of Creative Cloud, intelligently syncing project assets from files, and folders, to fonts, and graphics, to brushes, colors, and more. Creative Sync allows designers to save assets into Creative Cloud Libraries — which can be accessed by anyone on the team with a Creative Cloud membership — building libraries collaboratively, and enabling a modern, connected workflow. Creative Cloud Libraries are particularly useful for large projects that need to onboard new team members regularly; giving them not just the tools they need, but comprehensive sets of up to date assets, helping them to hit the ground running. In large enterprises where brand consistency across communication media is so difficult to maintain, Creative Cloud Libraries enable assets to be updated automatically. A designer in L.A. can drop fresh assets into a CC Library and thousands of miles away in Kuala Lumpur another designer’s layouts that use the assets can be automatically updated. Adobe Stock continues to grow — video has just joined the images already on offer, and other file types are being considered — and it’s now possible to search and browse assets directly from within Creative Cloud Libraries. Adobe Stock offers pooled licenses at no extra cost to Creative Cloud team customers, and it’s now available for enterprise use, with support for license management, reporting tools, and unlimited usage in large print runs. With shared assets via the Creative Cloud subscription, agencies and businesses can retain control of asset licensing, and ensure that the assets available to one team member, are available to the whole team. Adobe Creative Cloud helps flexible teams find an integrated workflow, so they have more time to focus on delivering engaging, innovative, experiences. [-- This is a sponsored post on behalf of Adobe --]