Pantone unveils two colors of the year for 2016

Ben Moss.
December 03, 2015
Pantone unveils two colors of the year for 2016.
In a fairly radical break with tradition, Pantone has revealed that the ‘Color of the Year’ for 2016 will in fact be two colors blended together. Or, in other words, a gradient. The colors selected, based on trend analysis, emerging techniques and materials, guesswork, and marketing, are 15-3919 Serenity and 13-1520 Rose Quartz. colours Pantone selects its color of the year each December. The prophecy is largely self-fulfilling as the publicity garnered by the announcement ensures that the color selected is front and center of a lot of marketer’s minds, not to mention designers. Many see Pantone’s color choice as an ‘official’ selection and a way of being on-trend.
[Rose Quartz and Serenity are] a harmonious pairing of inviting shades that embody a mind-set of tranquility and inner peace — Leatrice Eiseman, Pantone Color Institute

The fact that Pantone has selected two colors highlights the reemergence of gradients in design after several years of flat color. The pastels are a calming blend that stray far from the current preference for bright, vibrant colors. It’s notable that the two colors are blue and pink, traditionally colors associated with the two genders. The blending of the two will be seen by many as a metaphor for the growing cultural acceptance of a full spectrum of genders.

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design — Leatrice Eiseman, Pantone Color Institute

palette In addition to the colors selected, Pantone has also named a full range of complimentary colors that work well with the pairing. combinations

Ben Moss

Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.

Read Next

3 Essential Design Trends, May 2024

Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…

How to Write World-Beating Web Content

Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…

20 Best New Websites, April 2024

Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

How Web Designers Can Stay Relevant in the Age of AI

The digital landscape is evolving rapidly. With the advent of AI, every sector is witnessing a revolution, including…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…