Keep it simpleUsers shouldn't ever have to "figure out" how to do what they want, it should be completely obvious how to do it. One thing you should never do is hide important features away, requiring some kind of metaphorical voodoo (like having to click on an icon) to get them to appear. It's different if there's a well-known and accepted standard convention already in place (such as the now ubiquitous "hamburger menu"), but otherwise you need to be cautious about being too creative.
Don't add gimmicksPlenty of things look cool, and that's great. But if the only reason they are there is because they look cool, and they don't serve the needs of your user, then they're in the way of efficiency and you should get rid of them. Featured image, UX design image via Shutterstock.
Emma Grant is a professional freelance content writer from Ireland. Over the past three years she has travelled the world while running her business from her laptop. You find her at www.florencewritinggale.com
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