Divi 2.7 introduces A/​B testing for WordPress

Default avatar.
March 30, 2016
Divi 2.7 introduces A/B testing for WordPress.

If you’re a fan of WordPress, and you build sites professionally, you’ve almost certainly encountered Divi; Elegant Themes’ flagship theme and builder. We’ve covered the release of several versions, and so we were eager to try out the latest version to be announced: Divi 2.7.

In a nutshell, Divi 2.7 comes with an advanced theme builder for WordPress, that not only enables you to customize content, but uses the same user-friendly dashboard to customize the look of your site without having to switch themes. It allows for unlimited layout possibilities, and boasts fluid content areas so that Divi produces fully responsive sites, meaning your designs will look great on any device.

Divi Leads

divi-leads

Divi 2.7 introduces A/​B testing in the form of Divi Leads, which is a logical extension of the popular Divi Builder. Thanks to this feature you will be able to test and measure any design modification that you do on a website. A/​B testing, also known as split testing — occasionally erroneously presented as AI design — has been a hot-topic for some time. The premise is that by alternating design alternatives and measuring which version solicits the greater response, you can optimize your design for conversions. The value of A/​B testing is often debated, and certainly the technique is heavily dependent on achieving what is known as statistical significance’, but if you’re designing for large volumes of traffic, or update your design infrequently, then built-in A/​B testing should give you greater insight into your users. 

Enhanced portability

Several versions ago, Elegant Themes introduced Divi Library to the feature set. Divi Library made it possible to save, and export Divi designs, even to other sites. New in version 2.7 is an enhanced export and import process, allowing you to transfer very specific configurations from one site to another. This is a godsend for professional WordPress designers who can now develop prototype themes to be used as the basis for new client projects, fast-tracking new site development. Anyone migrating servers will also find the enhancements invaluable.

Supercharged Divi Builder

At the heart of Divi is Divi Builder, a plugin that allows you to insert, remove, and edit content blocks; meaning that even non-coders can create unique designs without touching a line of code. Until now, Divi Builder allowed you to edit settings for different modules. New in Divi 2.7 are page-wide settings, enabling you to customize whole pages in a few clicks, supercharging your workflow. Divi Builder still operates with a familiar drag and drop process, but that doesn’t mean it’s basic. Anything that can be set in CSS can be set in the advanced features of every Divi Builder module. They can be accessed via panels, but many options can also be accessed with a right-click, a huge time-saver for power-users.

Designing in Divi

stats

In addition to the new features, Divi 2.7 retains the features that made earlier versions popular. Numerous pre-made layouts are included that serve as a jumping off point for your own designs. The dashboard has unlimited undos and redos via its history feature, allowing you to try out ideas, without the risk of losing your current design. A couple of versions ago, Elegant Themes introduced global settings to Divi, enabling you to link elements and then update them site-wide from a single location. And for those building themes for clients, the Divi Role Editor is invaluable; just like user roles in WordPress, it allows you to grant clients access to content editing, without letting them loose on your carefully crafted design.

Conclusion

We see many resources for WordPress released, some good, some bad. What distinguishes the two is usually how committed the developers are to supporting the product long-term. It’s been several years since Divi first burst onto the scene, and in that time, the number of new features released demonstrates Elegant Themes’ commitment to the product. Is Divi 2.7 perfect? No, it’s hard to see how a single product could be perfect for every designer. However, Divi 2.7 is a fully rounded, mature product, with a diverse set of features. What’s more, based on its track record, there’s more to come… If you’re a designer working in WordPress, Divi 2.7 could be the theme builder you always wanted. To try out Divi 2.7 for yourself, just sign up for Elegant Themes membership; not only will you get full access to Divi 2.7, but the whole of Elegant Themes’ theme collection! [– This is a sponsored post on behalf of Elegant Themes –]

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there’s something you think we should be talking about let us know @DesignerDepot.

Read Next

15 Best New Fonts, May 2023

The choices you make when selecting a typeface have more impact on your design than almost any other decision, so it’s …

10+ Best Tools & Resources for Web Designers and Agencies (2023 updated)

Having the ability to envision a tastefully designed website (i.e., the role creativity plays) is important. But being …

20 Best New Websites, May 2023

This month, there are tons of great new agency websites to get excited about. 3D animated prisms are a popular theme, a…

How to Find the Right White Label Website Builder for Your Agency

Web design agencies face a lot of obstacles in closing the deal with new clients. One of the most common ones is the ar…

Exciting New Tools For Designers, May 2023

There are hundreds of new tools for designers and developers released each month. We sift through them all to bring you…

3 Essential Design Trends, May 2023

All three of the website design trends here mimic something bigger going on in the tech space, from a desire to have mo…

10 Best AI Tools for Web Designers (2023)

It’s time to stop worrying if AI is going to take your job and instead start using AI to expand the services you can of…

10 Best Marketing Agency Websites (Examples, Inspo, and Templates!)

Marketers are skilled in developing strategies, producing visual assets, writing text with high impact, and optimizing …

15 Best New Fonts, April 2023

Fonts are a designer’s best friend. They add personality to our designs and enable fine typography to elevate the quali…

20 Best New Websites, April 2023

In April’s edition, there’s a whole heap of large-scale, and even full-screen, video. Drone footage is back with a veng…

Exciting New Tools For Designers, April 2023

The AI revolution is having a huge impact on the types of products that are hitting the market, with almost every app b…

3 Essential Design Trends, March 2023

One thing that we often think about design trends is that they are probably good to make a list. That’s not always true…