Duolingo
One of the things that fascinates me is the number of products that require a user to hand over their email address in order to use the product—get the email so you can harass a user who hasn’t returned in a while! They must have forgotten how much they loved us!—Is this the best experience we can come up with? If a user doesn’t want to come back no amount of email nagging is going to change their mind. Let’s give them an experience to successful that they return on their own.





Oscar
I’d like to walk you through the signup and onboarding process that Oscar Health has. There are a few things about Oscar that I really enjoy. The overall aesthetic of the website is very clean and minimal but it’s still approachable and professional. I think they have a really great onboarding experience with perhaps a little room for improvement.








Paula Borowska
Paula is a freelance web designer who documents her travels with photos and words. She works with small companies to help them create products that change the lives for their customers all in the hopes of gaining more customers and retaining their current ones longer.
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