LinkedIn announces a new online platform
Hot on the heels of the acquisition of LinkedIn by Microsoft this year and the redesign of the company’s iOS and Android apps last year, LinkedIn will be debuting a new desktop experience. In a recent press event, the company also unveiled LinkedIn Learning, a platform designed to help its users discover and develop various skills by way of a data-driven and personalized learning experience. In a recent blog post, LinkedIn’s VP of Product, Ryan Roslansky, established that LinkedIn’s redesigned desktop interface will take inspiration from its flagship mobile app that came out with a new design last December. The app’s redesign was met with a generally positive response, so it makes sense for the company to try and duplicate what it did right with its mobile app for its desktop, too. The redesigned desktop experience will rely on minimalistic touches to bring users a cleaner, more intuitive, and simpler approach for users to efficiently access their jobs, insights and info that they require. As a result, the user experience should see a noticeable boon as well: Thanks to the redesign, professionals can go into their daily meetings with better preparation or, alternately, easily learn more about a new business skill that they’re interested in mastering. [pullquote]the largest redesign since LinkedIn’s inception[/pullquote] Roslansky is calling this desktop redesign “the largest redesign since LinkedIn’s inception,” so it will be interesting to see just how far the company will go to give users a better UX while still staying faithful to the LinkedIn brand. In tandem with this, the company’s messaging feature gets an upgrade as well as it gets more intelligent and gets more consistent with the experience offered on the company’s redesigned mobile apps. How does this look on desktop? The revamped Messaging approach bears a remarkable resemblance to Facebook’s chat feature. LinkedIn also revealed the integration of a bot platform that could conceivably be utilized for various purposes, such as scheduling meetings. [pullquote]LinkedIn also revealed the integration of a bot platform[/pullquote] As for the new online platform, LinkedIn Learning will bring together content from Lynda.com, which LinkedIn owns, and the company’s own professional network and rich data. LinkedIn is uniquely positioned to provide its users with this service designed to appeal to their thirst for continuing education and knowledge. LinkedIn says that it can leverage its own knowledge of how jobs and skills evolve over a period of time to identify various skills that its users require and then offer expert-led courses that allow them to acquire said skills. LinkedIn Learning is envisioned as a freemium service, yet all of the company’s users will have the chance to try the new service free for one month. LinkedIn will also continue with its goal to constantly keep enhancing the content on Lynda.com as part of its broader ambition to create opportunities in the global workforce. In the end, the launch of LinkedIn Learning is consistent with Microsoft’s (LinkedIn’s new owner) mission to empower professionals, businesses and organizations to achieve and earn more. With the company’s desktop redesign and debut of its new learning platform, it’ll be interesting to see how well-received LinkedIn’s new look and features will be.