




- Making it easy for them to find what the site is about quickly, and what key action the site is for.
- Showing smiling faces of customers—or smiling faces on the startups team.
- Demonstrating the benefit from the startup’s product or service in a visual way by showing it in action, or someone who is receiving the benefit. Make it immediate and evoke emotion.
- Display brand appropriate iconography that actually makes sense with the key points of differentiation the site is supposed to demonstrate, and consider how motion can communicate those unique value propositions.
Tim Brown
Tim Brown is a designer and developer serving the Minneapolis web design community and focused on the disciplines of driving traffic and conversion. You can tweet him at @timbdesignmpls.
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