Become a Better Designer With FullStory’s Latest Features

Wdd Logo.
April 04, 2017
Become a Better Designer With FullStory’s Latest Features.
There are three kinds of lies: lies, damned lies, and statistics—often mis-attributed to Mark Twain, the anonymous quote sums up the truth about stats; they can be misunderstood. It’s not uncommon for a single fact about a web site to prove two different truths. Take your site’s bounce rate for example, a high bounce rate is bad because people are leaving your site immediately, and a high bounce rate is also good because people found what they wanted on your site immediately. That’s why many analytics services worthless, by providing a simple statistical overview they can support multiple, conflicting, conclusions. [pullquote]Measuring success…is key to…design[/pullquote] But designers can’t evaluate their work without analysis. Measuring success (and failure) is key to iterative design, and ultimately the profitability of any design. Which is why we’re so excited by the latest feature released by FullStory. FullStory is an analytics company, that provides intelligent insights into your users’ journey through your site. The latest version of the analytics service has two new features: Page Insights and Click Maps. Click Maps are designed to show you, at a glance, exactly what elements of your site users are interacting with. What Page Insights adds to that knowledge is context, and a deeper understanding of what those statistics actually mean. [video width="1000" height="580" mp4="https://www.webdesignerdepot.com/cdn-origin/uploads/2017/03/clickmaps.mp4"][/video] Page Insights answers questions like: What elements are most clicked on this page? Has changing our pricing affected how users behave? Where are our errors cropping up most often? Coupled with the path the user takes, Page Insights helps you understand why a user behaves the way they do. One of the best things about Page Insights is that it’s beautiful to use. This might sound like an optional extra, but when stats are presented on a spreadsheet, they lose their meaning. Page Insights is a beautifully realised UI, which makes it a joy to use. And the x-ray style segue helps you stay on track following a user’s path. It’s a system that you’ll want to delve into. fullstory-001 Page Insights solves two particularly taxing problems: firstly, with single-page apps, you frequently have different states for a single URL—this can be due to something as simple as an offer being presented in a singular geographic region; secondly, you may have an overly-specific URL—this could be due to the user’s ID could be part of the URL. Other analytics providers fall foul of these issues, but Page Insights sales through. If you’ve used analytics before, you’re probably used to the elongated setup process. Sometimes it seems like you can’t set up a page counter without four different JavaScript embeds and some manual database jiggery-pokery. But this is FullStory, so there’s no fancy setup. If you’re an existing pro customer, Page Insights is sitting waiting for you; if not, it’s included in the FullStory free trial, so you can demo it for yourself. Good design is about solving problems, and FullStory’s new Page Insights feature helps you understand exactly what problems your users are having. A pleasure to use, and simple to understand, Page Insights quite simply makes you a better designer. [-- This is a sponsored post on behalf of FullStory --]

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

6 Best AI Productivity Apps in 2024

There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…

15 Best New Fonts, February 2024

Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…

The 10 Best WordPress Quiz Plugins in 2024

Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…

20 Best New Websites, February 2024

It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.

Everything You Need to Know About Image Formats In 2024

Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…

The 10 Best Logos of 2023 - Ranked

From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this…

Exciting New Tools for Designers, February 2024

2024 is well underway and shaping up to be an interesting year. So, to help you keep your focus on working hard and…

The Art of Engineering AI Prompts

In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has…

15 Best New Fonts, January 2024

In this month’s roundup of the best new fonts, we find a large number of vintage, retro, and revival typefaces. Is it…