Become a Better Designer With FullStory’s Latest Features

Wdd Logo.
April 04, 2017
Become a Better Designer With FullStory’s Latest Features.
There are three kinds of lies: lies, damned lies, and statistics—often mis-attributed to Mark Twain, the anonymous quote sums up the truth about stats; they can be misunderstood. It’s not uncommon for a single fact about a web site to prove two different truths. Take your site’s bounce rate for example, a high bounce rate is bad because people are leaving your site immediately, and a high bounce rate is also good because people found what they wanted on your site immediately. That’s why many analytics services worthless, by providing a simple statistical overview they can support multiple, conflicting, conclusions. [pullquote]Measuring success…is key to…design[/pullquote] But designers can’t evaluate their work without analysis. Measuring success (and failure) is key to iterative design, and ultimately the profitability of any design. Which is why we’re so excited by the latest feature released by FullStory. FullStory is an analytics company, that provides intelligent insights into your users’ journey through your site. The latest version of the analytics service has two new features: Page Insights and Click Maps. Click Maps are designed to show you, at a glance, exactly what elements of your site users are interacting with. What Page Insights adds to that knowledge is context, and a deeper understanding of what those statistics actually mean. [video width="1000" height="580" mp4="https://www.webdesignerdepot.com/cdn-origin/uploads/2017/03/clickmaps.mp4"][/video] Page Insights answers questions like: What elements are most clicked on this page? Has changing our pricing affected how users behave? Where are our errors cropping up most often? Coupled with the path the user takes, Page Insights helps you understand why a user behaves the way they do. One of the best things about Page Insights is that it’s beautiful to use. This might sound like an optional extra, but when stats are presented on a spreadsheet, they lose their meaning. Page Insights is a beautifully realised UI, which makes it a joy to use. And the x-ray style segue helps you stay on track following a user’s path. It’s a system that you’ll want to delve into. fullstory-001 Page Insights solves two particularly taxing problems: firstly, with single-page apps, you frequently have different states for a single URL—this can be due to something as simple as an offer being presented in a singular geographic region; secondly, you may have an overly-specific URL—this could be due to the user’s ID could be part of the URL. Other analytics providers fall foul of these issues, but Page Insights sales through. If you’ve used analytics before, you’re probably used to the elongated setup process. Sometimes it seems like you can’t set up a page counter without four different JavaScript embeds and some manual database jiggery-pokery. But this is FullStory, so there’s no fancy setup. If you’re an existing pro customer, Page Insights is sitting waiting for you; if not, it’s included in the FullStory free trial, so you can demo it for yourself. Good design is about solving problems, and FullStory’s new Page Insights feature helps you understand exactly what problems your users are having. A pleasure to use, and simple to understand, Page Insights quite simply makes you a better designer. [-- This is a sponsored post on behalf of FullStory --]

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

Read Next

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…

6 Best AI Productivity Apps in 2024

There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…