Quartz Goes “Mobile-Native”

Ben Moss.
April 05, 2017
Quartz Goes “Mobile-Native”.
Launched just over four years ago, Quartz is a digital publisher of news that aims to present readers with a truly world view. Focused on the business world, qz.com is targeted primarily at mobile devices; two thirds of Quartz readers access the service on their phone. Originally released in 2016, Quartz Index is a form of digital storytelling that transcends web sites, or news feeds, and enters the realms of Time, or National Geographic, by embracing its medium using videos, interaction, and easily digestible stats.
Read about the world’s longest flight, the one job destroyed by automation, or why Brazil’s 0% GDP growth is actually good.—Zach Seward, SVP of product and executive editor, Quartz
This week Quartz have unveiled an ambitious and highly successful redesign of the Index service. It is visually striking, easy to interact with, and highly addictive. You can tap, and swipe through stories in a way that is perfectly intuitive. (Of course, the service also works on desktop if that’s your preference, but it’s simply beautiful on a mobile device.) Indicator-cards-logo The most interesting aspect of what Quartz are doing with Index, from a web professional’s point of view, is moving beyond mobile-first. Mobile-first is widely regarded as the best way to style content for the web, but so often it’s a case of simply scaling desktop content down to a smaller viewport. The whole approach of Quartz Index, is mobile centric. Index-Home A product of its time, Quartz adopted mobile-first as soon as it was conceived, but with this latest iteration of Index the team behind the build began using the phrase “mobile-native”.
In designing this new version of Index, we challenged ourselves to go beyond mobile-first, which has guided most decisions at Quartz from the beginning.—Zach Seward, SVP of product and executive editor, Quartz
Quartz tells stories digitally, in a format that feels like a stripped down Sunday supplement. With videos, stats, and bite-sized content to draw you into the zeitgeist, it feels like the perfect approach for our time. With so many media outlets mimicking print, or broadcast techniques, Quartz Index succeeds by embracing the interaction, and the flow, of the web. Story-cards2

Ben Moss

Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.

Read Next

Exciting New Tools for Designers, September 2024

This time around we are aiming to simplify life, with some light and fast analytics, an all-in-one productivity…

3 Essential Design Trends, September 2024

September's web design trends have a fun, fall feeling ... and we love it. See what's trending in website design this…

Crafting Personalized Experiences with AI

Picture this: You open Netflix, and it’s like the platform just knows what you’re in the mood for. Or maybe you’re…

15 Best New Fonts, August 2024

Welcome to August’s roundup of the best fonts we’ve found over the last few weeks. 2024’s trend for flowing curves and…

Turning Rejection into Fuel: Your Guide to Creative Resilience

Rejection sucks. And for some reason, it’s always unexpected, which makes it feel like an ambush. Being creative is…

20 Best New Websites, August 2024

The overarching theme in this selection is simplicity. Minimalism never really goes out of fashion and with good…

Free AI-Website Builder, Scene, Helps With the Worst Part of Site Design

AI website design platform, Scene As we’ve been hearing constantly for the last couple of years, AI will soon replace…

Exciting New Tools for Designers, August 2024

Welcome to the August toolbox. We’ve found goodies for designers, developers, project managers, domain admins, and…

3 Essential Design Trends, August 2024

As all the youngsters prepare to go back to school, you can tackle some learning too with these website design trends.…

How to Start a Creative Venture With No Money

Starting a creative venture with no money can be challenging, but it's definitely possible with the right approach and…

15 Best New Fonts, July 2024

Welcome to our monthly roundup of the best fonts we’ve found online in the last four weeks. This month, there are fewer…

The Power of the Human Face in Web Design

First impressions online are made in just a few seconds, so nailing your web design is crucial. Among the many elements…