3 Ways to Pimp Shopify for Better UX

Default avatar.
May 18, 2017
3 Ways to Pimp Shopify for Better UX.
["Shopify<\/a> is one of the most well-known and widely used e-commerce platforms on the web. Merchants from all industries can easily use it to sell their products or services online. The platform currently boasts thousands of merchants.<\/p>\n\nShopify\u2019s premise is to allow users without much sophisticated tech and programming know-how to open up their own online storefronts. This has naturally been a huge part of the success of the platform, as average Joes can quit their day jobs and become successful entrepreneurs.\n\nIn the Shopify platform, the most interesting area to the user experience from a merchant\u2019s point of view is the checkout process, as how this is designed greatly impacts conversions on a Shopify site.\n\nHere are some stellar pointers to customize the platform\u2019s checkout process for superior UX\u2026\n\n

1. Tweaking the Checkout Copy<\/h1>\n\nWhat shoppers read during the checkout process impacts a site\u2019s cart-abandonment rate and is a factor in the friction they experience as they move to finally clicking or tapping on the final checkout call to action button.\n\nTherefore, changing this all-important text to reduce checkout friction and promote persuasion is a necessity, and here\u2019s how to do it:\n\nSometimes, a simple change makes all the difference in the world when it comes to giving accurate and clear info to shoppers. For instance, letting shoppers know what currency they\u2019ll be paying with is essential to good UX since that eliminates unexpected surprises on the path to conversions.\n\nIn the Shopify dashboard, head to Preferences<\/em> and then General<\/em>.\n\nIn Adjust Your Standards and Formats<\/em>, select Checkout Language<\/em>, and click Inspect<\/em>. You\u2019ll see a translation screen appear. Here, provide your translation with a name (for example, what your shop is called). Find the text you wish to alter; let\u2019s say it\u2019s in Create Your Order<\/em>. Input the text (read: the translation) that you want to show up on the cart page.\n\nNow, scroll to the bottom of the page and select Use This for My Checkout Language<\/em>.\n\nIt\u2019s worth mentioning that Shopify only officially lets you change the language (English to Spanish, etc.) on the checkout page. However, this workaround in its platform lets you use the translation function to actually modify the specific wording of the copy on the checkout page.\n\n

2. Including a Shipping Rates Calculator<\/h1>\n\nNothing\u2019s more frustrating to shoppers than being blindsided by the cost of shipping! In fact, a Harris poll confirms that 66% of online shoppers rank shipping costs as

Marc Schenker

Marc’s a copywriter who covers design news for Web Designer Depot. Find out more about him at thegloriouscompanyltd.com.

Read Next

15 Best New Fonts, October 2024

Welcome to our roundup of the best new fonts we’ve found online in the last four weeks. In this month’s selection we…

3 Essential Design Trends, November 2024

Touchable texture, distinct grids, and two-column designs are some of the most trending website design elements of…

20 Best New Websites, October 2024

Something we’re seeing more and more of is the ‘customizable’ site. Most often, this means a button to swap between…

Exciting New Tools for Designers, October 2024

We’ve got goodies for designers, developers, SEO-ers, content managers, and those of you who wear multiple hats. And,…

15 Best New Fonts, September 2024

Welcome to our roundup of the best new fonts we’ve found on the web in the previous four weeks. In this month’s edition…

3 Essential Design Trends, October 2024

This article is brought to you by Constantino, a renowned company offering premium and affordable website design You…

A Beginner’s Guide to Using BlueSky for Business Success

In today’s fast-paced digital world, businesses are always on the lookout for new ways to connect with their audience.…

The Importance of Title Tags: Tips and Tricks to Optimize for SEO

When it comes to on-page SEO, there’s one element that plays a pivotal role in both search engine rankings and user…

20 Best New Websites, September 2024

We have a mixed bag for you with both minimalist and maximalist designs, and single pagers alongside much bigger, but…

Exciting New Tools for Designers, September 2024

This time around we are aiming to simplify life, with some light and fast analytics, an all-in-one productivity…

3 Essential Design Trends, September 2024

September's web design trends have a fun, fall feeling ... and we love it. See what's trending in website design this…

Crafting Personalized Experiences with AI

Picture this: You open Netflix, and it’s like the platform just knows what you’re in the mood for. Or maybe you’re…