Improve your design, using Hotjar to really understanding your visitors
By WDD Staff
June 08, 2017
HeatmapsThe most visually arresting feature, and the one that gives Hotjar its name, is Heatmaps. Heatmaps show you where users are clicking, tapping, scrolling, and interacting. The more users that interact with a particular area of the screen, the “hotter” the area. This is your strongest indicator of what users find most appealing about your site. Use Heatmaps to quickly identify the UX issues that are costing you money.
RecordingsRecordings are a great way to understand an individual users behavior. Let’s say you see someone abandon a cart, can you be sure they did so thanks to the checkout design? Recordings allow you to rewind that user’s journey and uncover the source of their discontent. You can even compare different user journeys from before and after your tweaks.
Polls and SurveysImproving the performance of your site starts with understanding what your users want. What better way to do that, than to ask them. Hotjar’s Polls and Surveys allow you to pose questions to users anywhere on your site. You can target specific questions on desktop or mobile. You can even poll for feedback once a goal has been reached, giving you the most complete understanding of users’ views possible.
Conversion FunnelsNo site ever achieves 100% conversions, but that shouldn’t stop you trying. Hotjar’s Conversion Funnel analysis helps you understand where you’re losing users, and perhaps more importantly, why you’re losing users. Analyse the type of content that works best, from text to images. Find out which forms are too long. Which buttons are too small. Which text is too verbose. Streamline your content by revising poorly performing content and you’ll take a step closer to that magic 100%.
Incoming FeedbackCurrently still in beta, Hotjar’s latest feature gives users the ability to reach out and talk to you at anytime. If they’re experiencing problems with checkout, struggling with a form, or just can’t find the information they need, Incoming Feedback empowers your users to help you understand them.
Try Hotjar for freeHotjar is an easy way to truly understand your users. Use tools like Heatmaps, Conversion Funnels, and Surveys to get inside your users’ heads. Follow their journeys and rewind to identify problem areas. Even boost the conversion rate of forms—by far the toughest UX to get right. You can try Hotjar now, for free. Start building an understanding of your customers today, and ensure that tomorrow’s redesign is the right approach for your site. [-- This is a sponsored post on behalf of Hotjar --]
Searching for a tool to make cross-platform design a breeze? Desperate for an extension that helps you figure out the…
By Robert Reeve
As a creative professional, navigating the digital realm is second nature to you. It’s normal to follow an endless…
Remember when Merriam-Webster added Photoshop to the dictionary back in 2008? Want to learn how AI is changing design…
By Max Walton