How to Teach Marketers to Design: 3 Tips and 4 Essential Tools

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December 13, 2017
How to Teach Marketers to Design: 3 Tips and 4 Essential Tools.
Professionals often interpret things differently: a common problem when a marketer sets a brief for a designer without clear instructions, is the designer has to redo the project countless times until they are both satisfied with the final result. Sometimes the task can be trivial, so much so that it’s quicker and easier for marketers to do it themselves. But what if they have no knowledge of design? What if they know nothing about type, color, and composition? There are three common fears that prevent marketers from designing even basic jobs:
  • Only designers can create good images;
  • It takes a lot of time to create a good image, video, or a landing page;
  • Design tools are expensive and too complicated to use.
Fortunately, none of these myths is true. There are tools that can help you create an image in 5 minutes, a video in 20 minutes, and a landing page in 2 hours. Below you will find 3 tips and 4 tools that will help marketers create great designs.

Tip 1: Use High-Quality Images

90% of the information we get is visual, that’s why a high-quality image is a core element of every design. Good images attract our attention, make marketing materials look professional, and help to reinforce a brand. The Internet is full of the same old photographs that have been used thousands of times on other websites. So you’ll see a difference when you start using high-quality stock images. You can buy images, vectors or videos on photobanks (like Depositphotos) and make them fit your projects.

Tip 2: Customize Your Materials According to your Marketing Message

You need to keep the unified style of all the materials you create. It will be easier for people to recognize your brand and it will form a positive first impression. You can add a watermark with the name of your brand to your images or select a certain color palette to set up certain associations.

Tip 3: Use Online Platforms

There are many online graphic editors you can use to create great marketing materials. Whether you’re creating a presentation, a blog post or an animation, there are thousands of free templates available on the Internet. They make things much easier, as you don’t need to look for the colors that fit, select fonts, or learn composition rules. You’ll find readymade examples and customize them easily. For example, most of these editors enable the creation of posts for social media, covers, posters, and animations.

4 Essential Design Tools

Crello

Crello is an online graphic editor offering thousands of free templates and high-quality stock images for your visuals. All the templates were made by professional designers and are absolutely free. Formats: 31 basic formats including social media posts, banners, flyers, posters, gift certificates, and animations. Fonts: More than 100 free fonts. Photos and graphics: 10,000 free photos and vectors, the price for the paid images is $0.99 Advice: You can choose the topic for your design. It’s convenient if you need to prepare an image for holidays or special occasions 001

Magisto

Magisto is a great tool to create videos for your brand. Formats: automated video editor. How it works: You add videos or images, then select the mood for them, add music, and customize them. Plans: There are three main subscription plans: $2,49, $9.99, and $39.99 per month. magisto

PowToon

PowToon allows you to create animated videos and presentations. Formats: More than 30 templates for personal, educational and work purposes. About half of the templates are free. Special effects: Templates can be customized, you can upload your pictures, videos and icons. Saving: You can upload video to YouTube in 480p and with a small logo for free. If you buy a subscription—from $19 a month—you can freely download videos in high resolution and without brand marks. powtoon

Tilda

If you need to design a landing page and have no idea about coding, Tilda is a great option for you. Formats: Stylish, convenient, and most importantly, an ultra-simple platform for blogs, landing pages, and shops. Admin panel: There is no classic admin page, you directly add blocks to your future page. That’s why it’s so easy to use; You see how the blocks look and directly add the ones you prefer. Design: You can upload your pictures, add links to them or search in Google directly in the template. You don’t need to spend a lot of time selecting fonts—they all look great. Additional features are available only for subscribers starting at $15 per month. Accommodation: You can create one site with 50 pages for free. The most expensive business plan allows you to create up to 5 sites with 500 pages per a domain. tilda [-- This is an Advertorial post on behalf of Depositphotos --]

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.

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