How to Teach Marketers to Design: 3 Tips and 4 Essential Tools

Default avatar.
December 13, 2017
How to Teach Marketers to Design: 3 Tips and 4 Essential Tools.

Professionals often interpret things differently: a common problem when a marketer sets a brief for a designer without clear instructions, is the designer has to redo the project countless times until they are both satisfied with the final result. Sometimes the task can be trivial, so much so that it’s quicker and easier for marketers to do it themselves. But what if they have no knowledge of design? What if they know nothing about type, color, and composition? There are three common fears that prevent marketers from designing even basic jobs: 

  • Only designers can create good images;
  • It takes a lot of time to create a good image, video, or a landing page;
  • Design tools are expensive and too complicated to use.

Fortunately, none of these myths is true. There are tools that can help you create an image in 5 minutes, a video in 20 minutes, and a landing page in 2 hours. Below you will find 3 tips and 4 tools that will help marketers create great designs.

Tip 1: Use High-Quality Images

90% of the information

we get is visual, that’s why a high-quality image is a core element of every design. Good images attract our attention, make marketing materials look professional, and help to reinforce a brand. The Internet is full of the same old photographs that have been used thousands of times on other websites. So you’ll see a difference when you start using high-quality stock images. You can buy images, vectors or videos on photobanks (like Depositphotos) and make them fit your projects.

Tip 2: Customize Your Materials According to your Marketing Message

You need to keep the unified style of all the materials you create. It will be easier for people to recognize your brand and it will form a positive first impression. You can add a watermark with the name of your brand to your images or select a certain color palette to set up certain associations.

Tip 3: Use Online Platforms

There are many online graphic editors you can use to create great marketing materials. Whether you’re creating a presentation, a blog post or an animation, there are thousands of free templates available on the Internet. They make things much easier, as you don’t need to look for the colors that fit, select fonts, or learn composition rules. You’ll find readymade examples and customize them easily. For example, most of these editors enable the creation of posts for social media, covers, posters, and animations.

4 Essential Design Tools

Crello

Crello

is an online graphic editor offering thousands of free templates and high-quality stock images for your visuals. All the templates were made by professional designers and are absolutely free. Formats: 31 basic formats including social media posts, banners, flyers, posters, gift certificates, and animations. Fonts: More than 100 free fonts. Photos and graphics: 10,000 free photos and vectors, the price for the paid images is $0.99 Advice: You can choose the topic for your design. It’s convenient if you need to prepare an image for holidays or special occasions 001

Magisto

Magisto

is a great tool to create videos for your brand. Formats: automated video editor. How it works: You add videos or images, then select the mood for them, add music, and customize them. Plans: There are three main subscription plans: $2,49, $9.99, and $39.99 per month. magisto

PowToon

PowToon

allows you to create animated videos and presentations. Formats: More than 30 templates for personal, educational and work purposes. About half of the templates are free. Special effects: Templates can be customized, you can upload your pictures, videos and icons. Saving: You can upload video to YouTube in 480p and with a small logo for free. If you buy a subscription — from $19 a month — you can freely download videos in high resolution and without brand marks. powtoon

Tilda

If you need to design a landing page and have no idea about coding, Tilda is a great option for you. Formats: Stylish, convenient, and most importantly, an ultra-simple platform for blogs, landing pages, and shops. Admin panel: There is no classic admin page, you directly add blocks to your future page. That’s why it’s so easy to use; You see how the blocks look and directly add the ones you prefer. Design: You can upload your pictures, add links to them or search in Google directly in the template. You don’t need to spend a lot of time selecting fonts — they all look great. Additional features are available only for subscribers starting at $15 per month. Accommodation: You can create one site with 50 pages for free. The most expensive business plan allows you to create up to 5 sites with 500 pages per a domain. tilda [– This is an Advertorial post on behalf of Depositphotos –]

WDD Staff

WDD staff are proud to be able to bring you this daily blog about web design and development. If there’s something you think we should be talking about let us know @DesignerDepot.

Read Next

15 Best New Fonts, May 2023

The choices you make when selecting a typeface have more impact on your design than almost any other decision, so it’s …

10+ Best Tools & Resources for Web Designers and Agencies (2023 updated)

Having the ability to envision a tastefully designed website (i.e., the role creativity plays) is important. But being …

20 Best New Websites, May 2023

This month, there are tons of great new agency websites to get excited about. 3D animated prisms are a popular theme, a…

How to Find the Right White Label Website Builder for Your Agency

Web design agencies face a lot of obstacles in closing the deal with new clients. One of the most common ones is the ar…

Exciting New Tools For Designers, May 2023

There are hundreds of new tools for designers and developers released each month. We sift through them all to bring you…

3 Essential Design Trends, May 2023

All three of the website design trends here mimic something bigger going on in the tech space, from a desire to have mo…

10 Best AI Tools for Web Designers (2023)

It’s time to stop worrying if AI is going to take your job and instead start using AI to expand the services you can of…

10 Best Marketing Agency Websites (Examples, Inspo, and Templates!)

Marketers are skilled in developing strategies, producing visual assets, writing text with high impact, and optimizing …

15 Best New Fonts, April 2023

Fonts are a designer’s best friend. They add personality to our designs and enable fine typography to elevate the quali…

20 Best New Websites, April 2023

In April’s edition, there’s a whole heap of large-scale, and even full-screen, video. Drone footage is back with a veng…

Exciting New Tools For Designers, April 2023

The AI revolution is having a huge impact on the types of products that are hitting the market, with almost every app b…

3 Essential Design Trends, March 2023

One thing that we often think about design trends is that they are probably good to make a list. That’s not always true…