So What Exactly Do You Want Us To Stop Doing?I’m so glad you asked! Let’s tackle subtlety and overwrought cleverness in UX Design: Every time someone comes up with a newfangled form of navigation, an overly-artistic layout, or hides content behind unnecessary clicks, Sir Tim Berners-Lee cries. Stop making Sir Tim cry. [pullquote]Every time someone…hides content behind unnecessary clicks, Sir Tim Berners-Lee cries[/pullquote] I’m not saying to never do anything new or interesting with your layout. I’m saying that you need to be more careful about it. Every time you consider a brand new approach in web design, ask yourself if it’s going to make things easier or harder for users to find. Then go ask some users. Any users. For the love of all that is holy, stop hiding information and UI elements that people need. Now, on mobile devices, it might make some sense to hide your navigation behind an extra tap, but that’s really the limit. On tablets and desktop computers, primary navigation just shouldn’t be hidden. It just shouldn’t. There is no good reason. Aesthetics is not a good reason. Let’s take another example: forms. There is no reason they should not look like forms. No matter how clever it might seem to make text inputs look like something else, it’s really not a big help. Not unless you put up a sign that says, “Click here, and here, and here…”, and then you’re just making more work for yourself. Yes, forms are sometimes ugly, boring, and frustrating—just like in the offline world. Can they be better? Yes, but only as long as they are still recognizable as forms. The moment they look like anything else, users have to spend extra time figuring them out. Congratulations! You made forms more irritating. The bits of your website that users actually interact with don’t have to be clever, innovative, or subtle. They just need to work.
On Subtle UI FlourishesLet’s address UI design next: drop shadows, gradients, and contrast. Specifically, let’s talk about the near-complete absence of contrast on some sites. I’ll admit, this is a trap I’ve fallen into many times, myself: Please don’t look at my current writing portfolio, I’m just about to redesign it yet again. When you make a gradient, or a drop shadow, it can be tempting to make it as subtle as possible. Light grey stuff on white backgrounds looks elegant. Or at least that’s something we tell ourselves. The truth is, if your user is looking at your site on a screen where that’s not quite calibrated right, a lot of those details can disappear entirely. If you’re depending on something like a drop shadow or gradient to create affordances (or clues as to how the interface works), having those details disappear can seriously affect usability. It’s a different kind of subtlety, yes, but it needs to be addressed.
ConclusionDon’t hold back. Be bold with your colors, your contrast, and your user experience design. Go wild! The only real constraints should be usability, and efficiency. And by that I mean don’t hide the content or features that your users are looking for. Metaphorically hit them in the face with what they want. It’s what they want.
Ezequiel Bruni is a web/UX designer, blogger, and aspiring photographer living in Mexico. When he’s not up to his finely-chiselled ears in wire-frames and front-end code, or ranting about the same, he indulges in beer, pizza, fantasy novels, and stand-up comedy.